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All Journal International Journal of Economics, Management, Business, and Social Science Abiwara : Jurnal Vokasi Administrasi Bisnis
Harimurti, Cundo
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Merging of Gojek and Tokopedia Forms Go To. Is This a Threat to National Banking and Fintech? Harimurti, Cundo; Sofyan, Mohammad
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 3 (2022): September 2022
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v2i3.380

Abstract

This research aims to examine various literature which is used synthetically to explain the phenomenon of the merger of Gojek and Tokopedia into GoTo which is predicted to be a challenge for national banks and fintech in lending. The research results show that Banking and fintech have different characteristics but target the same market niche. Fintech has disrupted various economic activities, including the financial sector. The role of fintech, which is quite large and very flexible, needs to be addressed as an enabler, not as a competitor in the financial sector. So, the financial sector needs to collaborate with fintech in providing financial services or creating new products for consumers.
Strategi Pemasaran Usaha Ekspor Briket Arang Tempurung Kelapa pada PT. Taiba Cococha Indonesia Effendi, Al-Azhar Fitrah; Harimurti, Cundo
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i1.3182

Abstract

This research was conducted to determine the marketing strategy of export businesses coconut shell charcoal briquettes at PT. Taiba Cococha Indonesia and obstacles and efforts made. This research uses the method qualitative research of a descriptive nature. Data collection from This research is by interview and observation. Data sources on This study used data collection techniques in this study the author made a direct visit to PT. Taiba Cococha Indonesia to conduct interviews. Marketing strategy of PT. Taiba Cococha Indonesia's doing so is by making various innovations by maximizing customer service and improving product quality coconut shell charcoal briquettes. Other strategies that conducted PT. Taiba Cococha Indonesia is by improving marketing through social media to reach a wider market.
Co-Authors Effendi, Al-Azhar Fitrah Mohammad Sofyan