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All Journal Emerging Markets : Business and Management Studies Journal Berajah Journal IJEB Jurnal Bisnis Journal of Management
Arifiani, Rahmawaty
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Journal of Management

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The Role Of Literacy In Managing Financial Technology Arifiani, Rahmawaty
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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The purpose of this study is to examine how financial management practices, through their mediation by financial literacy and financial technology (fintech), affect business performance. This study employs a quantitative research design with Sobel tests for mediation testing and covariance-based partial least squares (PLS) testing techniques. Users of "Halofina" located throughout the Bandung City region were given surveys both offline and online as part of the data collection process. Purposive sampling techniques were used to choose samples from the population, which consisted of all users of the "Go Halofina" application. There were 92 research subjects in total. The following findings are based on research: First, fintech significantly improves the performance of businesses. Second, the performance of businesses is significantly improved by financial literacy. Third, the performance of businesses is significantly improved by financial management practices. Moreover, it is demonstrated by the fourth and fifth assumptions that financial literacy and fintech significantly improve financial management behaviour. Financial management practices are shown to mitigate the impact of fintech and financial literacy on company performance in the sixth and seventh hypothesis.
Social Media Marketing Analysis Shoes Bandung Ningsih, Wida; Arifiani, Rahmawaty
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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This research will evaluate and assess the impact of social media marketing on purchasing decisions at Avicenna Shoes Bandung. The study's population consisted of unknown Avicenna Shoe users. The maholtra formula was then applied to a sample of 73 persons drawn from this demographic. The variables employed in this research are the dependent variable Purchasing Decisions and the independent variable Social Media. This study's sample strategy was purposive sampling, with data testing helped by SPSS 26 software. The findings revealed that: 1) Social Media Marketing has an impact on purchasing decisions.This research will evaluate and assess the impact of social media marketing on purchasing decisions at Avicenna Shoes Bandung. The study's population consisted of unknown Avicenna Shoe users. The maholtra formula was then applied to a sample of 73 persons drawn from this demographic. The variables employed in this research are the dependent variable Purchasing Decisions and the independent variable Social Media. This study's sample strategy was purposive sampling, with data testing helped by SPSS 26 software. The findings revealed that: 1) Social Media Marketing has an impact on purchasing decisions.
Co-Authors Andriani, Ratih Hanum, Khalida Komala, Yulia Mursidah Mursidah, Mursidah Soedarwati, Ernie Sopian, Dede Tresna Wulandari, Tresna Ulfha, Sri Maria Wida Ningsih Yunianingsih, Yenni