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All Journal JURNAL LENTERA BISNIS
Yunianingsih, Yenni
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Economics, Econometrics & Finance Social Sciences

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TRANSFORMASI DIGITAL SDM : PENGARUH KUALITAS KONTEN VIDEO DAN JUMLAH FOLLOWERS TERHADAP KINERJA AFFILIATE TIKTOK JAWA BARAT Zahra, Salsabila; Untari, Dewi; Yunianingsih, Yenni
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2532

Abstract

This study aims to determine the influence of video content quality and follower count on the performance of TikTok affiliates in West Java, both partially and simultaneously. The study is motivated by the increasingly intense competition among TikTok affiliates, necessitating video content quality that captures audience attention and a sufficient follower count to support improved affiliate performance. A quantitative research method with an explanatory research approach was employed. The sample consisted of 100 active TikTok affiliates in West Java, selected using purposive sampling. Data were collected via questionnaires and analyzed using multiple linear regression with the aid of SPSS. The results indicate that video content quality has a positive and significant effect on TikTok affiliate performance, with a calculated t-value of 3.074 and a significance value of 0.003. Follower count also has a positive and significant effect on TikTok affiliate performance, with a calculated t-value of 9.027 and a significance value of less than 0.001. Simultaneously, video content quality and follower count significantly influence TikTok affiliate performance, with a calculated F-value of 114.522 and a significance value of less than 0.001. The coefficient of determination (70.2%) indicates that video content quality and follower count explain TikTok affiliate performance, while the remaining 29.8% is influenced by factors outside the scope of this study.
Co-Authors Dewi Untari Salsabila Zahra, Salsabila