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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Pariwisata Kesatuan Jurnal Aplikasi Bisnis Kesatuan Jurnal Informatika Kesatuan
Riwoe, Febry Lodwyk Rihe
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengaruh Citra Merek Dan Iklan Terhadap Keputusan Pembelian Produk Hand And Body Lotion Marina Soedargo, Bayu; Mulya, Siti Zulfah Halimatu; Riwoe, Febry Lodwyk Rihe
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 3 (2023): JABKES Edisi Desember 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i3.1992

Abstract

The buying decision-making process will be influenced by brands and advertising. The term "brand image" relates to how people view a specific brand, whereas "advertising factors" refers to marketing methods used to sell items. The goal of this study is to determine whether Marina Hand and Body Lotion purchase decisions are influenced by brand perception, whether those decisions are also influenced by advertising, and whether those decisions are influenced by both brand perception and advertising jointly, particularly for Gen Z consumers who live in the city of Bogor. 130 respondents were chosen using a purposive selection technique, and the Hair et al. formula was applied. Respondents' responses provided the information needed. The Statistical Package for the Social Sciences (SPSS), which employs the Multiple Linear Regression Analysis approach, was used to process the 130 respondents' survey responses. The study discovered that: (1) Brand image significantly and favorably influenced customers' decisions to buy Marina hand and body lotion; (2) Advertising significantly and favorably influenced customers' decisions to buy Marina hand and body lotion; and (3) Overall, Marina's brand image and advertising significantly and favorably influenced customers' decisions to buy Marina hand and body lotion.                                  Keywords : Brand Image, Advertising, Purchase Decisions and Consumers
Pengaruh Citra Merk, Desain Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Bogor Herlambang, Herlan; Mulyana, Mumuh; Riwoe, Febry Lodwyk Rihe
Jurnal Informatika Kesatuan Vol. 2 No. 2 (2022): JIKES Edisi September 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1456

Abstract

The purpose of this study was to determine the effect of Brand Image, Product Design and Price Perception on Samsung smartphone Purchase Decisions in Bogor city. The number of samples used in this study amounted to 200 respondents taken from users or those who have used smartphone Samsung. The tool used to collect data is a questionnaire and the data in this study were processed using SPSS version 21. The results of the analysis show that (1) Brand Image has a positive and significant effect on purchasing decisions with a t-count of 6,945, which is greater than t-table 1.65 and a significant value of 0.000 <0.05. (2) Product Design has a positive and significant effect on purchasing decisions with a t-count of 3,708, which is greater than t-table 1.65 and a significance value of 0.000 <0.05. (3) Product quality has a positive and significant effect on purchasing decisions with a t-count of 2,017, which is greater than t-table 1.65 and a significance value of 0.045 <0.05. (4) Brand Image, Product Design and Price Perception together have a positive and significant relationship to Purchase Decisions with an f-count of 29,567, which is greater than f-table 2.65 and a significance value of 0.000 <0.05. Keywords: Brand Image, Product Design and Price Perception on Purchase Decision
Analysis of Tourism Village Attraction Development Strategy as a Sustainable Tourism Destination: Case Study of Lahang Village in Sukabumi Regency Jason, Andrew; Srihadi, Cecilia; Riwoe, Febry Lodwyk Rihe
Jurnal Ilmiah Pariwisata Kesatuan Vol. 5 No. 1 (2024): JIPKES Edisi Januari 2024
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v5i1.2748

Abstract

The goal of tourism development is to promote equity of opportunity for tourism actors so that they can attempt to benefit and be able to deal with the dynamic transformation of the tourism sector into a priority sector in encouraging community economic growth, increasing regional foreign exchange, empowering the community's economy, expanding employment and business opportunities, and introducing product marketing to realize community welfare and create sustainable tourism destinations. This research is carried out in Lahang Village, Sukabumi Regency, and employs a descriptive research with a qualitative methodology. Multiple interviews with pertinent informants served as the primary data source, while secondary data came from reading materials connected to the research issue. ways for gathering research data through observation and interviews. While the research instrument is researcher himself and auxiliary resources like interview guidance and other tools serve as the research instrument. Based on the research's findings, it was revealed that the local community first rejected Lahang Village, but that via discussion and socialization, the Management, Pokdarwis, and Village Government were able to settle the licensing concerns. In addition to increasing hospitality, improving and maintaining facilities and infrastructure, and enlisting the local community as a labor force for tourism management, Lahang Village Management has pursued and carried out a number of developments. The understanding and passion of some residents who want to see their village transformed is a supporting aspect. Keywords: Development, Tourism Village, Sustainable Tourism
Determinants Of Digital Entrepreneurship Intention : Empirical Study of Senior High School Students in Bogor Mulyana, Mumuh; Silalahi, Agung Sugianto; Riwoe, Febry Lodwyk Rihe
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2523

Abstract

This research discusses how entrepreneurial knowledge, income expectations, self-efficacy, and family environment can play a role and influence students' interest in entrepreneurship in online- based businesses, especially high school/vocational school students in the Bogor area. The aim of this research is to analyze and test the influence of entrepreneurial knowledge, income expectations, self-efficacy, and family environment in order to find out how big their influence is and how these three variables are able to influence the interest of high school/vocational school students in the Bogor area to become online entrepreneurs. In this study, 4 exogenous variables and 1 endogenous variable were used. The data collection method in this research used a questionnaire with a total of 1 7 9 respondents from SMA/SMK students in the Bogor area. For the data analysis method, use an analysis model with SEM-PLS or Structural Equation Modeling–Partial Least Square. To process the data using an analysis test tool, namely SmartPLS v. 3.2.9. The results of this research show that partially income expectations have a significant effect on interest in online entrepreneurship with a significance value of 0.002 < 0.05. Partially, self-efficacy has a significant effect on interest in online entrepreneurship with a significance value of 0.000 <0.05. And the family environment partially has a significant effect on interest in online entrepreneurship with a significance value of 0.000 <0.05. However, partially entrepreneurial knowledge does not significantly influence interest in online entrepreneurship with a significance value of 0.380 > 0.05. Keywords: entrepreneurship knowledge, income expectations, self-efficacy, family environment, interest in online entrepreneurship
Development of Digital-Based Service Marketing Management: A Conceptual Framework Octavian, Henry Sumurung; Riwoe, Febry Lodwyk Rihe; Che-Ni, Hageem
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3013

Abstract

The rapid advancement of digital technologies has transformed service marketing, requiring businesses to adopt innovative, data-driven strategies to enhance customer engagement and competitive advantage. This study proposes a conceptual framework for digital-based service marketing management, integrating insights from existing literature on customer-centric digital strategies, AI-driven marketing approaches, multi-channel integration, and data-driven decision-making. The research explores key success factors, including digital infrastructure, evolving consumer expectations, and ethical considerations in the implementation of digital marketing strategies. Using a conceptual research design, this study conducts a systematic literature review of scholarly articles, books, and industry reports to synthesize key theories and models, such as SERVQUAL and the Technology Acceptance Model (TAM). A proposed framework is introduced to illustrate the relationships between digital marketing strategies, customer engagement, and business performance. The findings contribute to academic research by expanding service marketing literature and offer practical implications for businesses navigating digital transformation.While this study provides theoretical insights, it is limited by the lack of empirical validation. Future research should focus on testing the proposed framework across different service industries and examining emerging digital trends, such as metaverse marketing, blockchain, and AI-driven hyper-personalization. By addressing these areas, researchers and practitioners can develop more effective, ethical, and customer-centric digital service marketing strategies in an increasingly dynamic business environment. Keywords: Digital Service Marketing, AI, Big Data, Customer Engagement, Digital Transformation, Conceptual Framework
Analysis Of The Influence Of Brand Equity Dimensions On Consumer Buying Interest In Fashion Products In Bogor City: Case Study Of Consumers Erigo Mulyana, Mumuh; Firmansyah, Brillian Jodi; Riwoe, Febry Lodwyk Rihe; Mashadi, Mashadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3073

Abstract

This study aims to determine how the influence of brand equity dimensions on consumer purchasing interest in Erigo products in Bogor City. The brand equity dimensions consist of brand awareness, perceived quality, brand association, and brand loyalty. This study uses a descriptive quantitative approach with a data collection method in the form of a questionnaire to 196 respondents. The sampling technique in this study was carried out using a non-probability technique in the form of purposive sampling. This technique is carried out by determining the sample criteria in the form of Erigo consumers in Bogor City. The data analysis technique in this study uses SEM (Structural Equation Modeling) analysis. This study found that the dimensions of equity, brand awareness and brand association do not have a significant effect on consumer purchasing interest in Erigo products in Bogor City. The dimensions of perceived quality and brand loyalty have a significant effect on consumer purchasing interest in Erigo products in Bogor City. Keywords : Brand Equity, Buying Interest, Erigo , Influence
The Influence Of Price Perception, Lifestyle, And Customer Reviews On The Decision To Purchase Somethinc Products In Tiktok Shop Riwoe, Febry Lodwyk Rihe; Syaharani, Risya Shakira; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2917

Abstract

The rapid growth of social commerce platforms such as TikTok Shop has reshaped consumer purchasing patterns, especially among younger generations. In October 2023, the Indonesian government temporarily restricted TikTok Shop’s transactional activities due to concerns over its potential impact on local MSMEs, before allowing it to resume operations through a joint integration with Tokopedia in 2024. This regulatory shift highlights the importance of understanding both psychological and digital factors that influence purchasing decisions within interactive online platforms. This study aims to examine the influence of price perception, lifestyle, and customer reviews on the purchasing decisions of Somethinc products via TikTok Shop. A quantitative research method was employed using probability sampling techniques, and data were analyzed using SmartPLS 4.0. The results indicate that price perception, lifestyle, and customer reviews each have a positive and significant effect on purchasing decisions. The model demonstrates an R-Square value of 0.713, suggesting that the three variables explain 71.3% of the variance in purchasing decisions. Theoretically, the findings reinforce the Theory of Planned Behavior and Signaling Theory, emphasizing that consumer perceptions and external digital stimuli—such as online reviews and brand credibility—affect intention-based decision-making. Managerially, companies are advised to enhance price transparency, align with consumer lifestyle trends, and leverage interactive review features and live-commerce strategies. Future research should consider additional moderating variables such as customer engagement or brand trust and expand the demographic coverage.   Keywords: price perception, lifestyle, customer review, purchase decision, tiktok shop, digital marketing
Co-Authors Che-Ni, Hageem Firmansyah, Brillian Jodi Herlambang, Herlan Jason, Andrew Mashadi Mashadi Mulya, Siti Zulfah Halimatu Mumuh Mulyana Octavian, Henry Sumurung Silalahi, Agung Sugianto Soedargo, Bayu Srihadi, Cecilia Syaharani, Risya Shakira