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All Journal Teknika STTKD: : Jurnal Teknik, Elektronik, Engine Jurnal Informatika Kesatuan
Herlambang, Herlan
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Computer Science & IT Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mechanical Engineering

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Pengaruh Citra Merk, Desain Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Bogor Herlambang, Herlan; Mulyana, Mumuh; Riwoe, Febry Lodwyk Rihe
Jurnal Informatika Kesatuan Vol. 2 No. 2 (2022): JIKES Edisi September 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1456

Abstract

The purpose of this study was to determine the effect of Brand Image, Product Design and Price Perception on Samsung smartphone Purchase Decisions in Bogor city. The number of samples used in this study amounted to 200 respondents taken from users or those who have used smartphone Samsung. The tool used to collect data is a questionnaire and the data in this study were processed using SPSS version 21. The results of the analysis show that (1) Brand Image has a positive and significant effect on purchasing decisions with a t-count of 6,945, which is greater than t-table 1.65 and a significant value of 0.000 <0.05. (2) Product Design has a positive and significant effect on purchasing decisions with a t-count of 3,708, which is greater than t-table 1.65 and a significance value of 0.000 <0.05. (3) Product quality has a positive and significant effect on purchasing decisions with a t-count of 2,017, which is greater than t-table 1.65 and a significance value of 0.045 <0.05. (4) Brand Image, Product Design and Price Perception together have a positive and significant relationship to Purchase Decisions with an f-count of 29,567, which is greater than f-table 2.65 and a significance value of 0.000 <0.05. Keywords: Brand Image, Product Design and Price Perception on Purchase Decision
ANALISIS DAMPAK PENGGUNAAN MATERIAL KOMPOSIT RINGAN PADA EFISIENSI BAHAN BAKAR MESIN KENDARAAN BERMOTOR Herlambang, Herlan; Dwiputra, Andika; Ginggerium Sagala, Akbar
Teknika STTKD: : Jurnal Teknik, Elektronik, Engine Vol 11 No 1 (2025): TEKNIKA STTKD: JURNAL TEKNIK, ELEKTRONIK, ENGINE
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/teknika.v11i1.1466

Abstract

The increasing number of motor vehicles globally, especially in developing countries, has created the urgent need to improve fuel efficiency and reduce carbon emissions. Innovations in automotive technologies, including the use of lightweight composite materials like carbon fiber and natural fibers, help reduce vehicle weight and enhance fuel efficiency. While tighter regulations and growing consumer awareness are driving the demand for more eco-friendly vehicles, challenges such as higher production costs and recycling difficulties persist. This study examines the impact of lightweight composite materials on fuel efficiency and emission reduction, providing insights for automotive manufacturers, policymakers, and consumers.
Co-Authors Dwiputra, Andika Ginggerium Sagala, Akbar Mumuh Mulyana Riwoe, Febry Lodwyk Rihe