Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Digital Business Management ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Sudiartha Athar, Handry
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
FOREIGN TOURIST’S FOOD PREFERENCES IN LOMBOK: A QUALITATIVE RESEARCH IN CUSTOMER BEHAVIOR Sudiartha Athar, Handry; Josman, Lady Faerrosa; Hermanto
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.254

Abstract

Customer behavior is one of the challenging studies in marketing. Most of all, the customer’s behavior towards a tourism destination’s product such as food or as we often call gastronomy. This study is a qualitative research aimed to know what’s behind the food preferences of foreign tourist from different countries (such as Australia, Finland, Japan, Malaysia, and the UK), what motivates them when choosing a certain food during their holiday. In-depth interview along with keen observation were held to get sufficient information and deep results on the purpose of the study. This study was held in Lombok and ten participants were being interviewed. The results indicate that there are three main aspects that affect the participants in choosing their food when in a tourism destination: a) Exposure effect; b) Intention to looking for new experiences and/or based on past experiences; and c) The food aspects. This study surely answers that providing sufficient information to the international market of our tourism industry is a big must as they surely will search for related information before deciding on what to consume in a certain destinations as well as providing them with good quality culinary and a long life experiences that they can cherish in the future.
Pengaruh Label Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Kosmetik Somethinc di Kota Mataram Rahayu, Baiq Tris Saptianing; Sudiartha Athar, Handry
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.971

Abstract

Cosmetics are a series of facial treatments used by women. Customer choice is strongly influenced by individual brand choice. One of the things that can influence consumer purchasing decisions is the influence of the halal label and brand image. This study aims to determine the effect of halal labels and brand image on purchasing decisions. This research method is an associative quantitative method with a sample of 100 respondents. The sample in this study used nonprobability sampling techniques. The types of data used in this study are primary and secondary. Primary data in this study are responses or answers to respondents' questionnaires. Meanwhile, the secondary data used in this study are references obtained through literature studies. Researchers used a questionnaire as a tool to obtain data on the three variables in this study. In the data analysis procedure, validity and reliability tests were carried out. At this stage, the data is processed so that it can be concluded that the data is correct to answer the problems that arise in the study. Furthermore, the classical assumption test, multiple linear regression analysis, and model test were carried out. This study concludes that the halal label and brand image have a positive and significant effect on purchasing decisions for some products in Mataram City.
Pengaruh Label Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Kosmetik Somethinc di Kota Mataram Rahayu, Baiq Tris Saptianing; Sudiartha Athar, Handry
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.971

Abstract

Cosmetics are a series of facial treatments used by women. Customer choice is strongly influenced by individual brand choice. One of the things that can influence consumer purchasing decisions is the influence of the halal label and brand image. This study aims to determine the effect of halal labels and brand image on purchasing decisions. This research method is an associative quantitative method with a sample of 100 respondents. The sample in this study used nonprobability sampling techniques. The types of data used in this study are primary and secondary. Primary data in this study are responses or answers to respondents' questionnaires. Meanwhile, the secondary data used in this study are references obtained through literature studies. Researchers used a questionnaire as a tool to obtain data on the three variables in this study. In the data analysis procedure, validity and reliability tests were carried out. At this stage, the data is processed so that it can be concluded that the data is correct to answer the problems that arise in the study. Furthermore, the classical assumption test, multiple linear regression analysis, and model test were carried out. This study concludes that the halal label and brand image have a positive and significant effect on purchasing decisions for some products in Mataram City.
Co-Authors Hermanto Josman, Lady Faerrosa Rahayu, Baiq Tris Saptianing