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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial COSMOS
Liliawati, Lia
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Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Other

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ANALISIS STRATEGI PEMASARAN MOBIL PICK UP PADA DEALER SUZUKI RESTU MAHKOTA KARYA KABUPATEN SUKABUMI Liliawati, Lia
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 1 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This Suzuki Restu Mahkota Karya (RMK) Dealer in Sukabumi Regency is engaged in trading and service companies. This marketing strategy is very important for the continuity of the company and to be able to increase product sales so that the sales profit will increase as much as possible. From the report on the sales of Pick Up cars from January to December 2017, for the City and Sukabumi Regency areas with the implementation of this marketing strategy, the sales of Pick-up cars that are in great demand for the City area are Gunung Puyuh District, Warudoyong, Baros, Cibeureum . While for the Regency area are Cibadak, Parungkuda, Jampang Kulon, Nagrak, Sukabumi, Cicurug and Surade sub-districts. And for the types of Pick Up cars that many interested in are Futura PU Wide Deck, APV PU, and PU PS APV
Strategi Pemasaran Digital Pada PT. Setiabudi Persada Sukabumi Hendra Ningsih, Ratih; Farida Utami, Sri; Liliawati, Lia
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 4 (2024): Juni - Juli
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i4.157

Abstract

A house is one of the basic needs of humans, it will definitely meet its basic needs, as well as a place to live. This research is to find out the Digital Marketing Strategy at PT. Setiabudi Persada, Sukabumi Regency in marketing Setiabudi Estate housing as well as the obstacles faced and solutions that have been carried out. The Digital Marketing Strategy used in this study is Market Segmentation (Segmenting), Target Market (Targeting), and Market Positioning (Positioning) as well as the stages of digital marketing. The research method used by the author in writing the Final Project report is a descriptive qualitative method by analyzing data on PT. Setiabudi Persada Sukabumi Regency is seen from Market Segmentation (Segmenting), Target Market (Targeting), and Market Position (Positioning). The data collection techniques in this study include interview methods, observation methods and literature methods. The results of the research from Marketing Strategy at PT. Setiabudi Persada of Sukabumi Regency stated that market segmentation (Segmenting) with consumers who have behavior in harmony with the nature of Sukabumi is also with a modern and practical lifestyle, Target market (Targeting) with the target market prioritized for permanent employees, Market Positioning (Positioning) as urban living housing with a modern minimalist style using the current market and considering air health. Then the stages of digital marketing carried out are market research, branding development, creative content, Social Media Marketing, paid advertising sponsorship, SEO optimization and email marketing.
Determinan yang Memengaruhi Kualitas Laporan Keuangan UMKM Dalam Transformasi Digital Ekonomi: Determinants Affecting The Quality of MSME Financial Reports in Digital Economic Transformation Umami, Nida Auliana; Liliawati, Lia; Nurani, Rahma
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.649

Abstract

Abstrak: Peranan sumber daya manusia bagi keberlangsungan suatu perusahaan atau organisasi sangatlah penting. Tujuan dari penelitian ini adalah untuk mengevaluasi sejauh mana pemahaman literasi keuangan, pemahaman teknologi keuangan, dan juga pemanfaatan teknologi keuangan pada UMKM di Sukabumi. Populasi dari penelitian ini sebanyak 315 pelaku usaha dengan sampel atau responden sebanyak 76 pelaku usaha di Kabupaten Sukabumi dengan penggunaan rumus slovin sebagai teknik pemilihan sampelnya. Analisis data dilakukan dengan analisis regresi linier berganda. Sebelumnya dilakukan uji hipotesis, terlebih dahulu dengan menguji uji validitas dan reliabilitas, dilanjutkan dengan uji asumsi klasik yaitu uji multikolinieritas, dan uji normalitas. Adapun hasilnya menunjukan bahwa financial literacy, financial technology dan financial behaviour berpengaruh terhadap kualitas laporan keuangan.
Co-Authors Hendra Ningsih, Ratih Nurani, Rahma Sri Farida Utami Umami, Nida Auliana