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All Journal The International Journal of Politics and Sociology Research Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi
Asgaf, Asrianto
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Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Non-party actors' political communication styles (study case: Anis Baswedan's leadership) Asgaf, Asrianto; Anom , Erman
The International Journal of Politics and Sociology Research Vol. 11 No. 3 (2023): December: Law, Politic and Sosiology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijopsor.v11i3.206

Abstract

This research aims to determine the political communication style used by Anis Baswedan in political audiences and in political leadership or in gaining momentum for leadership and authority to manage the government. And the object of this research is a study of the political communication style used by Anis Baswedan as a political leader, candidate and government in an effort to influence public opinion, as well as win elections, or achieve their political goals. Political communication style is related to how a leader projects himself as a figure who has credibility, integrity and strong leadership in the eyes of the public. In this research, a concept is projected that is used to explain the political communication style of non-party actors in the case study of Anis Baswedan's leadership. There are various theories that try to explain various aspects of political communication styles. The method in this research used a qualitative descriptive method. The data collection techniques are observation, interviews and documentation as well as other literature reviews. The data is obtained and analyzed carefully. The results of this research are the figure of political actor Anis Baswedan in carrying out his political communication style as well as possible and ideally as a public figure in order to gain sympathy from the public or society in every stakeholder.
Strategi Merek Dan Pemanfaatan Media Untuk Meningkatkan Kesadaran Merek Pada Umkm Komunitas Rumah Jahit Tenun Syarifah Adilla; Asgaf, Asrianto; Mohadib, Mohadib
Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Vol. 3 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.png.v3i1.58196

Abstract

Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan pada UMKM Komunitas Rumah Jahit Tenun sebagai upaya strategis dalam meningkatkan kesadaran merek di tengah persaingan industri kreatif yang semakin kompetitif dan terdampak oleh perkembangan media digital. Urgensi kegiatan ini didasari oleh masih terbatasnya pemahaman pelaku UMKM terhadap strategi merek yang terintegrasi serta pemanfaatan media sebagai sarana komunikasi pemasaran yang efektif. Tujuan kegiatan ini adalah meningkatkan kapasitas UMKM dalam membangun identitas merek yang kuat, konsisten, dan mudah dikenali melalui optimalisasi media digital dan konvensional. Metode pelaksanaan meliputi analisis kebutuhan mitra, penyuluhan, pelatihan, pendampingan teknis, serta evaluasi penerapan strategi merek dan media yang dilakukan secara partisipatif. Rencana hasil yang diharapkan adalah meningkatnya pemahaman dan keterampilan mitra dalam merancang logo, pesan merek, konten promosi, serta pemanfaatan media sosial dan media pendukung lainnya secara berkelanjutan. Adapun rencana luaran kegiatan ini meliputi peningkatan kesadaran merek UMKM Rumah Jahit Tenun, tersusunnya panduan sederhana strategi merek dan media, konten promosi digital, serta publikasi laporan dan artikel pengabdian sebagai bentuk kontribusi akademik dan sosial kepada masyarakat.
Co-Authors Erman Anom Mohadib, Mohadib Syarifah Adilla