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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Enrichment: Journal of Multidisciplinary Research and Development
Mulyowahyudi, Alugoro
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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FACTORS AFFECTING CONSUMER BEHAVIOR IN BUYING DECISION OF SUZUKI ERTIGA CAR IN CILEGON CITY, BANTEN Ditra Krahara, Yuwan; Mulyowahyudi, Alugoro
Dinasti International Journal of Management Science Vol. 2 No. 4 (2021): Dinasti International Journal of Management Science (March 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i4.816

Abstract

This study aims to analyze the factors that influence consumer behavior in the decision to purchase a Suzuki Ertiga car in Cilegon City Banten. The population in this study were customers in the city of Cilegon who bought a Suzuki Ertiga with 200 participants. Methods of data analysis using the Structural Equation Model-Partial Least Squares (SEM-PLS). The software that is used to process and analyze data obtained from this study is the Smart PLS version 3.3.2. The results of the study found that Product Quality, brand awareness and promotion had a positive and significant effect on purchasing decisions.
ANALYSIS OF THE INFLUENCE OF LOCATION, PROMOTION AND HEALTH OFFICERS IN INFLUENCING DECISION ON SELECTION OF FIRST LEVEL HEALTH FACILITIES (FKTP) PARTICIPANTS OF BPJS HEALTH IN ADVANCED MEDICAL CENTER Ekawati, Ekawati; Mulyowahyudi, Alugoro
Dinasti International Journal of Digital Business Management Vol. 2 No. 2 (2021): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i2.774

Abstract

This study aims to analyze the influence of location, promotion and health workers in influencing the decision to choose a First Level health facility (FKTP) for BPJS Kesehatan participants at the Advanced Medical Center. This research is quantitative. The population in the study were BPJS patients who were registered at the Advanced Medical Center. The sampling technique used accidental sampling with a sample size of 100 people. The research data were analyzed using multiple linear regression. The results of the t-test for the variables of location, promotion and health care workers were significant for the decision on choosing health facilities at the Advanced Medical Center. Suggestions for further research are to include other factors that have a strong influence on health facility selection decisions.
THE EFFECT OF SERVICESCAPE, PERSONAL SERVICES AND SERVICES ON PASSANGER SATISFACTION THROUGH PERCEIVE VALUE MEDIATION AT TERMINAL 3 SOEKARNO AIRPORT - HATTA Gadis, Anggraini; Mulyowahyudi, Alugoro
Dinasti International Journal of Digital Business Management Vol. 3 No. 6 (2022): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i6.1457

Abstract

The purpose of this study was to determine the effect of servicescape, personal service and services variables on customer satisfaction through perceived value mediation at Terminal 3 Soekarno Hatta Airport. This type of research is quantitative with data collection methods passenger questionnaire and literature study. The research population is passengers in internasional airline at Terminal 3 Soekarno-Hatta International Airport. The research sample was 240 people, the sampling technique was using probability simple random sampling technique. A analysis and testing of the hypothesis of this study using SEM with PLS software version 3.0. Hypothesis testing results (1) Servicescape take effect positive and _ significant to perceived value. Hypothesis (2) Servicescape no effect positive and significant against Passanger Satisfaction. Hypothesis(3) Personal Service positive and significant effect to Perceive value. Hypothesis(4) Personal Service positive and significant effect to Passanger satisfaction. Hypothesis(5) Services positive and significant effect to Perceive value. Hypothesis (6) Services have no positive and significant effect on Passanger Satisfaction. Hypothesis (7) Perceive value has a positive and significant effect to passanger satisfaction. Hypothesis (8) Indirect influence of servicescape positive and significant to Passanger satisfaction through Perceive value mediation. Perceive value is a full mediator. Hypothesis (9) Indirect influence of Personal Service Positive and significant to Passanger Satisfaction through Perceive value mediation. Perceive value is a partial mediator between personal service and customer satisfaction. Hypothesis (10 ) Indirect Effect of Services positive and significant impact on Passanger satisfaction through perceived value. This means that Perceive value is a full mediator.
Analisis Pengaruh Kualitas Produk, Persepsi Harga, Distribusi, dan Citra Merek pada Kepuasan Pelanggan Air Minum Dalam Kemasan Quelle di Kota Cilegon Nurul, Annisa; Mulyowahyudi, Alugoro
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 2 No 1 (2019): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.547 KB) | DOI: 10.21632/perwira.2.1.1-15

Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh kualitas produk, persepsi harga, distribusi, dan citra merek terhadap kepuasan pelanggan Air Minum Dalam Kemasan (AMDK) Quelle. Penelitian ini menggunakan pendekatan kuantitatif melalui metode survei. Survei dilakukan dengan membagikan kuesioner kepada 105 pelanggan end user AMDK Quelle sebagai sampel responden. Ada lima variabel yang digunakan, yaitu kualitas produk, persepsi harga, distribusi, dan citra merek sebagai variabel bebas dan kepuasan pelanggan sebagai variabel terikat. Data yang terkumpul dianalisis dengan menggunakan regresi linier berganda menggunakan uji t pada α = 0,05. Hasil penelitian menunjukkan bahwa kualitas produk, persepsi harga, distribusi, dan citra merek secara simultan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara parsial, kualitas produk, persepsi harga, distribusi, dan citra merek juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Variabel yang berpengaruh paling besar terhadap kepuasan pelanggan adalah persepsi harga, diikuti dengan kualitas produk, dan distribusi. Sementara citra merek memiliki pengaruh paling kecil terhadap kepuasan pelanggan.
The The Influence of Green Practices and Promotions on the Buying Interest of Café Consumers in Jakarta: the Role of Environmental Awareness as A Moderation Variable Rachmanita, Sheila; Mulyowahyudi, Alugoro
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.4441

Abstract

Sustainability in the business industry, including the café sector, is a major concern in efforts to reduce environmental impact. This study uses a quantitative method with data collection techniques through surveys distributed to café consumers in Jakarta.The data obtained is analyzed using  the Structural Equation Modeling (SEM)  method with the Partial Least Square (PLS) approach. These findings indicate that cafes that implement environmentally friendly practices as well as effective green promotion strategies can increase consumer buying interest, especially for those with a high level of environmental awareness. The implications of this study provide insights for café industry players to be more active in implementing sustainable business practices and communicating their environmental commitments to consumers.
The Influence of Perceived Product Quality and Price, Service Quality on Intention to Repeat Treatment with Green Products as a Moderator Variable Chandra, Bobby; Mulyowahyudi, Alugoro
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 6 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i5.467

Abstract

This study aims to analyze the influence of perceived product quality, price and service quality on intention to repeat treatment at beauty clinics in Jakarta, with green products as a moderator variable. The phenomenon of increasing awareness of health and environmental sustainability has given rise to a trend of using green products in various sectors, including the beauty industry. However, there is still not much research that comprehensively examines how preferences for green products influence consumers' decisions to return to treatment. The population of this study are consumers who have had treatment and have the intention to repeat treatment at beauty clinics in Jakarta. Research samples will be taken from five beauty clinics located in Jakarta. Respondent criteria include consumers who have undergone treatment at the clinic and are willing to participate in the research. Data will be collected through a questionnaire, then analyzed using SEM-PLS. The research results show that perceived product quality, perceived price, and service quality have a significant positive effect on intention to repeat treatment. Furthermore, green products were found to moderate the relationship between perceived product quality and intention to repeat treatment in a significant negative direction, conversely, green products moderated the relationship between perceived price and service quality and intention to repeat treatment in a significant positive direction
Co-Authors Chandra, Bobby Ditra Krahara, Yuwan Ekawati Ekawati Gadis, Anggraini Nurul, Annisa Rachmanita, Sheila