Sekarasih, Laras
Fakultas Psikologi, Universitas Indonesia, Depok

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Journal : Makara Human Behavior Studies in Asia

Health Literacy Program to Reduce the Consumption of Sugary Drinks by Middle School Students in Jakarta Wisuantari, Ni Putu Pristi; Sekarasih, Laras
Makara Human Behavior Studies in Asia Vol. 24, No. 2
Publisher : UI Scholars Hub

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There is a visible upward trend in the consumption of sugar-sweetened beverages across the world, and Indonesia is no exception. This study examined the effectiveness of school-based programs to increase the knowledge of junior high school students with regard to sugar-sweetened beverages in an attempt to decrease their consumption. A one week intervention using a quasi-experimental design was conducted through the adoption of the Kids SIPsmartER (Lane, et al., 2017) program. The students who received the intervention showed significantly higher nutritional knowledge of drinks with high sugar content upon completion of the program. The intervention was also successful in inducing the desired attitudes, subjective norms, and perceived behavioral control in students. The participants also evinced intentions of reducing their intake of sugar-sweetened beverages. Additionally, one week after the intervention, participating students reported that they had reduced their consumption of sugary drinks.
A Note from the Handling Editor Sekarasih, Laras
Makara Human Behavior Studies in Asia Vol. 22, No. 2
Publisher : UI Scholars Hub

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Mini-Symposium as a Forum of Discussion and Workshop Sekarasih, Laras; Milla, Mirra Noor
Makara Human Behavior Studies in Asia Vol. 23, No. 2
Publisher : UI Scholars Hub

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The Influence of Beauty Vlog on Perceived Source Credibility and Purchase Intention Rahmi, Yaumul; Sekarasih, Laras; Sjabadhyni, Bertina
Makara Human Behavior Studies in Asia Vol. 21, No. 1
Publisher : UI Scholars Hub

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This study examined the influence of beauty vlog on consumers’ purchase intention through consumers’ perceptions of source credibility and expertise, with consumers’ previous experience in using the product as a moderator. An experiments was conducted by exposing participants (n = 98) to a beauty vlog clip and a traditional advertising as a source of information on YouTube platform. Wardah lip cream products were used as a product in experiments. The results showed that the source of information had no effect on purchasing intention or consumer perception on the credibility and expertise of information sources. However, an interaction between information source and previous experience in using the product in influencing consumers’ purchase intention was found. Specifically, compared to traditional advertising, beauty vlog had a positive effect on the intention of purchase among individuals who had had used Wardah lip cream products.
Parental Decisions on Sharing Their Children's Private Information on Social Media among Families in Jakarta Area Wardhani, Putri; Sekarasih, Laras
Makara Human Behavior Studies in Asia Vol. 25, No. 2
Publisher : UI Scholars Hub

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The practice of publishing photos and videos containing children’s private information on social media—also known assharenting—is popular among parents in Jakarta. Embarking from the debate about privacy paradox in which it is believed that privacy concern does not predict someone’s behaviors in managing his/her private information online, this research tries to reveal the considerations underlying parental decisions when sharing their children’s private information through social media and their perceived risk toward their children’s online safety. Using qualitative approach, the researcher conducted interviews with 20 parents in Jakarta with at least one child younger 13 year old. The result suggests that the perceived benefit of sharenting exceeds its perceived risks. The study also found four reasons why parents exercise sharenting: to document their children’s development, to gain social support from their followers on social media, to overcome loneliness as a new parents and the low self-efficacy of parents in protecting children’s privacy on the internet. Unsurprisingly sharenting through social media has become a growing trend among parents. This finding thus will be useful as a groundwork to develop an intervention program with regards to relevant sharenting in the context of Jakarta, Indonesia.