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All Journal Jurnal Sains Psikologi GERVASI: Jurnal Pengabdian kepada Masyarakat Makara Human Behavior Studies in Asia Flourishing Journal
Rahmi, Yaumul
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Beauty Vlog on Perceived Source Credibility and Purchase Intention Rahmi, Yaumul; Sekarasih, Laras; Sjabadhyni, Bertina
Makara Human Behavior Studies in Asia Vol. 21, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examined the influence of beauty vlog on consumers’ purchase intention through consumers’ perceptions of source credibility and expertise, with consumers’ previous experience in using the product as a moderator. An experiments was conducted by exposing participants (n = 98) to a beauty vlog clip and a traditional advertising as a source of information on YouTube platform. Wardah lip cream products were used as a product in experiments. The results showed that the source of information had no effect on purchasing intention or consumer perception on the credibility and expertise of information sources. However, an interaction between information source and previous experience in using the product in influencing consumers’ purchase intention was found. Specifically, compared to traditional advertising, beauty vlog had a positive effect on the intention of purchase among individuals who had had used Wardah lip cream products.
Sosialisasi Resiliensi Pada Remaja: You Are Strong Than You Think Raissa Dwifandra Putri; Helga Graciani Hidajat; Nur Amin Barokah; Yaumul Rahmi
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2 (2023): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v7i2.5234

Abstract

Masalah kesehatan mental merupakan sesuatu yang menjadi sorotan di kalangan remaja saat ini. Situasi pandemi  beberapa tahun belakangan ini, dapat menjadi salah satu faktor yang memberikan dampak bagi kesehatan mental remaja. Pemberian sosialisasi ini ialah bentuk pengabdian kepada masyarakat dengan tujuan mengedukasi para remaja terkait faktor protektif dari resiliensi yang dimiliki remaja, sehingga dapat membantu remaja menjadi pribadi resilien, mampu coping dari faktor risiko yang ada di sekitar mereka serta dapat menurunkan risiko masalah kesehatan mental pada diri remaja. Metode dalam pengabdian masyarakat ini yaitu pendekatan edukatif yang terdiri dari pemberian sosialisasi pada remaja terkait resiliensi dan kegiatan penguatan dan bimbingan pada remaja berupa sharing session. Kegiatan pengabdian ini dilakukan bersama komunitas anak muda dari Kingdom Mission Network. Pelaksanaan pre-test dan posttest sebagai bahan evaluasi dalam mengukur pemahaman remaja terkait resiliensi. Hasil pengabdian masyarakat ini menunjukkan bahwa terdapat peningkatan pemahaman kepada remaja terkait resiliensi, remaja mampu mengidentifikasi faktor-faktor protektif dari resiliensi bagi individu, serta remaja mampu mengidentifikasi karakteristik untuk mendorong mereka menjadi pribadi yang resilien.
Efektivitas Green Advertising terhadap Purchase Intention pada Green Cosmetic Product Cindyviera Zuriel Questania; Khoyimatus Sa’adha; Shuhaima; Reval Furqon Nugraha; Yaumul Rahmi
Flourishing Journal Vol. 4 No. 8 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um070v4i82024p367-374

Abstract

Today, the need for skin care and make-up is a concern for women. Therefore, marketers in the cosmetics industry are using different ways to attract buyers, one of which is the technique of green advertising. This study was conducted to determine whether green advertising influences purchase intention for Love Beauty and Planet products. This research is an experimental study with a two-group design. In this study, the experimental group was exposed to green advertising while the control group was not exposed to green advertising. The results of the assumption test showed that the data were not normally distributed, so the researchers used the non-parametric Mann-Whitney U test to test the hypothesis. The results of the hypothesis test show that green advertising affects purchase intention for Love Beauty and Planet products, which is consistent with previous studies. This study proves that green advertising effectively increases consumers' purchase intention for Love Beauty and Planet products. It means that when consumers are exposed to advertisements that highlight the green theme of a product (such as Love Beauty and Planet), they tend to be more interested in buying the product. AbstrakSaat ini, kebutuhan akan skincare dan make up menjadi perhatian para wanita. Sehingga para pelaku industri kosmetik melakukan berbagai cara untuk menarik minat pembelinya, salah satunya adalah teknik pengiklanan dengan green advertising. Penelitian ini dilakukan untuk melihat apakah green advertising memiliki pengaruh pada purchase intention untuk produk Love Beauty and Planet. Penelitian ini menggunakan pendekatan eksperimen desain dua kelompok. Pada penelitian ini kelompok eksperimen diberikan paparan berupa green advertising sedangkan pada kelompok kontrol tidak diberikan green advertising. Hasil uji asumsi menunjukkan bahwa data tidak berdistribusi normal, sehingga peneliti menggunakan uji non parametrik Mann-Whitney U untuk menguji hipotesis. Hasil uji hipotesis menunjukkan bahwa green advertising berpengaruh terhadap purchase intention pada produk kosmetik Love Beauty and Planet. Penelitian ini membuktikan bahwa green advertising efektif dalam meningkatkan purchase intention terhadap produk Love Beauty and Planet. Hal ini berarti ketika konsumen dihadapkan pada iklan yang mengangkat tema green (ramah lingkungan) dari suatu produk (seperti Love Beauty and Planet), mereka cenderung lebih tertarik untuk membeli produk tersebut.
Enhancing Work Discipline in the General Administration and Finance: The Role of Transformational Leadership Wardani, Sekar Pramudita; Rahmi, Yaumul
Jurnal Sains Psikologi Vol 13, No 1 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um023v13i12024p%p

Abstract

Work discipline is needed in a company to achieve company targets. The existence of transformational leadership that provides new perspectives and motivation to employees can improve employee work discipline to achieve company targets. This research was conducted to prove that transformational leadership can affect work discipline in general administration and finance employees of Regional Psychiatric Hospital X. The research method used is quantitative correlation, with information collection using a questionnaire. The sample used was 100 general administration and finance employees of Regional Psychiatric Hospital X. The data obtained were then analyzed using a simple regression analysis method. The results obtained from data processing indicate that transformational leadership has a positive (p < .05) and significant influence on work discipline, where work discipline is influenced by 29.2% by variations in transformational leadership. Thus, transformational leadership significantly influences work discipline in general administration and finance employees of Regional Psychiatric Hospital X.
Efektivitas Pelatihan Self Talk untuk Meningkatkan Kepercayaan Diri Mahasiswa Psikologi Universitas Negeri Malang Sahrainda, Anindyfa; Putri, Chariesma Amelia; Laurent, Cindy Hersyera; Ramadhani, Putri Adisty; Azhari, Rafifah Indra; Rahmi, Yaumul
Flourishing Journal Vol. 4 No. 11 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um070v4i112024p554-562

Abstract

This study aims to determine the effect of self-talk training on self-confidence of psychology students at State University of Malang. This study used experimental research methods with a quantitative approach. The design used in this study was a pretest-posttest control group design using a questionnaire as a data collection tool. The subjects in this study were 104 participants who were psychology students at State University of Malang in semester 2 and 4. The research was conducted offline at the Faculty of Psychology, State University of Malang. Data were obtained by conducting pretests and posttests using a self-confidence scale. Data analysis used in this research is Mann-Whitney U Test. The results showed that there was a difference in self-confidence in the group given self-talk training (KE) with the untreated group (KK) with a significance level value of 0.003 (p <0.05). This means that there is an effect of self-talk on student self-confidence. Thus, self-talk training is effective for increasing the self-confidence of psychology students at State University of Malang. AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh pelatihan self talk terhadap kepercayaan diri mahasiswa psikologi Universitas Negeri Malang. Penelitian ini menggunakan metode penelitian eksperimen dengan pendekatan kuantitatif. Rancangan yang digunakan dalam penelitian ini adalah pretest-posttest control group design dengan menggunakan angket sebagai alat pengumpulan data. Subjek dalam penelitian ini berjumlah 104 partisipan yang merupakan mahasiswa psikologi Universitas Negeri Malang semester 2 dan 4. Penelitian dilakukan secara luring di Fakultas Psikologi Universitas Negeri Malang. Data diperoleh dengan melakukan pretest dan posttest menggunakan skala kepercayaan diri. Analisis data yang digunakan pada penelitian ini adalah Mann-Whitney U Test. Hasil penelitian menunjukkan ada perbedaan rata-rata (mean) kepercayaan diri pada kelompok yang diberi pelatihan self talk (KE) dengan kelompok yang tidak diberi perlakuan (KK) dengan nilai taraf signifikansi sebesar 0,003 (p<0,05). Hal ini berarti terdapat pengaruh self talk terhadap kepercayaan diri mahasiswa. Sehingga, pelatihan self talk efektif untuk meningkatkan kepercayaan diri mahasiswa psikologi Universitas Negeri Malang.
Efek Latar Lingkungan Belajar terhadap Capaian Akademik Matematika Siswa Sekolah Dasar Rizky, Maulana; Kinanthi, Puan Sayidina Massayu; Aziz, Rafi Raihan; Ramdhaniyya; Rahmi, Yaumul
Flourishing Journal Vol. 4 No. 12 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um070v4i122024p580-590

Abstract

Based on PISA 2022 data, as many as 82% of participating countries, including Indonesia, experienced a decline in mathematics competency scores. In Indonesia, around 71% of students do not achieve minimum competency in mathematics, and 81.67% of elementary school students have below-average mathematical problem-solving abilities. One of the factors that hinders student learning achievement is boredom. Previous research has shown that creating a new and interactive learning environment can reduce boredom. Therefore, this study aims to identify the effectiveness of indoor and outdoor learning environments on elementary school students' academic achievement in mathematics. This study uses an experimental quantitative design with a two-group matched independent measure approach to compare the two learning environments, namely indoor and outdoor environments. The results showed no significant difference between indoor and outdoor learning environments on students' academic achievement. Statistical analysis produced a t value of 0.307 and a Sig value (2-tailed) of 0.760 (p> 0.05), which means that both learning environments have the same effect on students' academic achievement in mathematics. These findings indicate that the learning environment, both indoor and outdoor, does not significantly affect elementary school students' learning outcomes in mathematics. AbstrakBerdasarkan data PISA 2022, sebanyak 82% negara peserta, termasuk Indonesia, mengalami penurunan skor kompetensi matematika. Di Indonesia, sekitar 71% siswa tidak mencapai kompetensi minimum dalam matematika, dan 81,67%, siswa SD memiliki kemampuan pemecahan masalah matematis di bawah rata-rata. Salah satu faktor yang menghambat capaian belajar siswa adalah kebosanan. Penelitian sebelumnya menunjukkan bahwa menciptakan lingkungan belajar baru dan interaktif dapat mengurangi kebosanan. Oleh karena itu penelitian ini bertujuan untuk mengidentifikasi efektivitas lingkungan belajar indoor dan outdoor terhadap capaian akademik matematika siswa SD. Penelitian ini menggunakan desain kuantitatif eksperimental dengan pendekatan two-group matched independent measure untuk membandingkan antara lingkungan indoor dan outdoor. Hasil penelitian menunjukkan tidak ada perbedaan signifikan antara lingkungan belajar indoor dan outdoor terhadap capaian akademik siswa. Analisis statistik menghasilkan nilai t sebesar 0.307 dan nilai Sig (2-tailed) sebesar 0.760 (p > 0.05), yang berarti kedua lingkungan belajar memiliki efek yang sama terhadap capaian akademik matematika siswa. Temuan ini mengindikasikan bahwa lingkungan belajar, baik indoor maupun outdoor tidak secara signifikan mempengaruhi hasil belajar siswa SD dalam mata pelajaran matematika.
Co-Authors Azhari, Rafifah Indra Aziz, Rafi Raihan Bertina Sjabadhyni Cindyviera Zuriel Questania Helga Graciani Hidajat Khoyimatus Sa’adha Kinanthi, Puan Sayidina Massayu Laurent, Cindy Hersyera Nur Amin Barokah Putri, Chariesma Amelia Raissa Dwifandra Putri Ramadhani, Putri Adisty Ramdhaniyya Reval Furqon Nugraha Rizky, Maulana Sahrainda, Anindyfa Sekarasih, Laras Shuhaima Wardani, Sekar Pramudita