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All Journal IJEBA (International Journal of Economic, Business & Applications) Jurnal Al-Kifayah: Ilmu Tarbiyah dan Keguruan Benefit : Journal of Bussiness, Economics, and Finance JGEN : Jurnal Pengabdian Kepada Masyarakat Al-Infaq: Jurnal Ekonomi Islam
Candri, Kiki
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Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Al-Kifayah: Ilmu Tarbiyah dan Keguruan

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Strategi Pemasaran Dalam Meningkatkan Penjualan Di Pasar Terubuk Bengkalis Candri, Kiki
Jurnal Al-Kifayah: Ilmu Tarbiyah dan Keguruan Vol. 3 No. 2 (2024): Jurnal Al-Kifayah: Ilmu Tarbiyah dan Keguruan
Publisher : Sekolah Tinggi Agama Islam (STAI) Al- Kifayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53398/ja.v3i2.571

Abstract

A marketing strategy is a comprehensive, integrated and integrated plan in the field of marketing that provides guidance on the activities that will be carried out to achieve goals. The aim of this research is to find out marketing strategies to increase sales at Terubuk Bengkalis Market. This type of research is qualitative. The method used in this research is the SWOT approach method. Based on the final results obtained in IFAS and EFAS, the strength factor is 2.73, the Weakness Factor is 3.41, the Opportunity Factor is 3.48, and the Threat factor is 3.41
Co-Authors Ainiyah, Siti Ayunni, Nik Farah Erlina, Een Fazila, Evi Hafawati, Hafawati Hendri, Zul Ishak, Khodijah Junery, M Fadhil Khalid, Ilham Kirmizi Kirmizi, Kirmizi Melvianti, Nur Missisaifi, Mira Muhammad Hamdani, Muhammad Nohaa, Siti Rahmany, Sri Rasuli, Rasuli Rizuan, Rizuan Selamat, Muhammad Isa Selamet, Muhammad Susilawati, Susilawati