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All Journal IJEBA (International Journal of Economic, Business & Applications) Innovative: Journal Of Social Science Research
Hotmatua, Hotmatua
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Corporate Image, Satisfaction of Trust and Loyalty of Plasma Farmer in Palm Oil Mill Sei Galuh PTPN V Riau Hotmatua, Hotmatua; Zulkarnain, Zulkarnain; Marnis, Marnis
International Journal of Economic, Business & Applications Vol. 3 No. 1 (2018): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.18

Abstract

This study was aimed to analyze the influence of corporate image and satisfaction to trust. To analyze the influence of corporate image and satisfaction to loyalty and influence of farmer's confidence to farmer loyalty at palm oil mill Sei Galuh.The population of this research is 4.000 farmers. The sample size that will be used is 364 people. Data used in this research are primary data and secondary data. Data collection methods used by the authors in this study are by using Questionnaire. Data analysis method used is descriptive and quantitative. Descriptive is used to provide an overview of the data. Quantitative, i.e. analysis by collecting, categorizing and tabulating data, using the WarpPLS approach. Data analysis using WarpPLS approach.WarpPLS is an alternative approach that shifts from a Covariant-based SEM approach to variance-based.The results of this study show the image of the company affects the trust. These results prove that the better the image of the company then the confidence of farmers to the company will increase. Satisfaction affects trust. This proves that the better the satisfaction of farmers, the farmer's confidence in the company will increase. Corporate image affects loyalty. These results prove that the better the image of the company the higher the loyalty of farmers to the company. Satisfaction affects loyalty. This proves that the better the satisfaction of farmers, the loyalty of farmers to the company will increase. And Trust affects the loyalty of farmers. These results prove that the higher the confidence of farmers to the company, the higher the level of loyalty of farmers to the company.
Strategi RRI Dalam Menjaga Atau Mengikat dan Memperhatikan Pendengar Hotmatua, Hotmatua; Fathurrahman, Fathurrahman; Pratama, Hanif Maulana; Ghalib, Alwan; Mazlan, Ibnu; Ainina, Nazma
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8727

Abstract

Radio Republik Indonesia (RRI) memiliki peran sentral dalam menyediakan informasi dan hiburan bagi masyarakat. Dalam era digitalisasi ini, strategi yang tepat dalam menjaga dan mengikat pendengar menjadi krusial bagi kelangsungan eksistensi RRI. Dengan menggunakan metode wawancara bebas bersama Ibu Irawati dalam rangka kunjungan studi prodi Ilmu Komunikasi UIN SU ke RRI Medan Penelitian ini fokus pada strategi-strategi yang diterapkan oleh RRI dalam menjaga dan mengikat audiensnya, serta bagaimana pendekatan ini dapat memberikan dampak positif pada hubungan antara stasiun radio dan pendengarnya. Analisis mendalam terhadap inisiatif dan program-program yang dilakukan oleh RRI akan memberikan gambaran komprehensif terkait upaya lembaga ini dalam memenuhi kebutuhan dan ekspektasi pendengar dalam era informasi yang terus berkembang. Melalui observasi lokasi dan analisis mendalam, penelitian ini mengungkapkan praktik terbaik dan tantangan yang dihadapi oleh RRI dalam mengimplementasikan strategi tersebut. Hasilnya menunjukkan bahwa hingga saat ini RRI masih terus mempertahankan eksistensinya dengan menyuguhkan pilihan program siaram yang bisa disesuaikan dengan semua kalangan masyarakat.
Co-Authors Ainina, Nazma Fathurrahman Fathurrahman Ghalib, Alwan Marnis Marnis Mazlan, Ibnu Pratama, Hanif Maulana Zulkarnain Zulkarnain