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All Journal FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman TADBIR: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT ISTIFHAM
Tisa, Mutia
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Media Sosial Sebagai Sarana Promosi dan Komunikasi Objek Wisata Tisa, Mutia
Tadbir: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan Vol 1, No 2 (2019): Tadbir: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan
Publisher : FDIK IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development and progress of a tourist attraction are very much determined by the level of promotion and communication strategies carried out by all tourism actors, without good promotional activities and effective communication it will be impossible to obtain information about tourism in an area to the wider community. In the developing digital era, social media is one of the most suitable media to be used by all stakeholders and the wider community in promoting tourism objects owned by each region, on the grounds that social media is easier to use, cost-effective and effective in tourism marketing.
Optimalisasi Media Sosial Pada Generasi Z Melalui Pelatihan Content Creator Syahputra, Heri Rahmat; Meriza, Iin; Arianda, Irsan; Hijrah; Junaidi; Khairina, Ulfa; Tisa, Mutia
MEUSEURAYA - Jurnal Pengabdian Masyarakat Vol.1 No.2 (Desember 2022)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat STAIN Teungku Dirundeng Meulaboh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.986 KB) | DOI: 10.47498/meuseuraya.v1i2.1357

Abstract

Perangkat smartphone telah berubah menjadi kebutuhan dan gaya hidup bagi genarasi z (gen-z). Content-content yang disajikan dalam media sosial diharapkan dapat menjadi pendorong bagi dunia pendidikan dan kehidupan sosial. Namun tidak menutup kemungkinan segala hal yang dilihat dapat menjadi konsumsi yang tidak layak bahkan merusak. Masa depan gen-z hampir bergantung dengan kemajuan internet. Oleh karena itu mereka diharapkan tidak hanya menjadi pengguna dan penikmat content namun juga harus dapat menjadi seorang content creator. Melalui pengabdian ini, berupaya untuk memberikan pengetahuan mengenai pentingnya serta keuntungan menjadi seorang content creator yang menarik atau viral. Melalui kegiatan ini didapati hasil ternyata banyak gen-z dalam hal ini siswa/i MAN 1 Aceh Barat dan SMAN 2 yang pernah membuat content video namun belum maksimal. Mereka belum mendapatkan pengetahuan secara langsung (pelatihan) mengenai ide atau materi membuat content serta teknik-teknik dalam mengolah video menjadi menarik dan layak untuk diposting di media sosial.
Media Sosial TikTok Dalam Membangun Citra Diri: (Analisis Teori Dramaturgi dan New-Media) Tisa, Mutia
ISTIFHAM Vol 1 No 3 (2023)
Publisher : Seutia Hukamaa Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71039/istifham.v1i3.36

Abstract

Tiktok, as a feature on social media applications, has become a phenomenon involving many users in contemporary society. This platform is not just a functional space for interaction and information-seeking; it has also shifted into a symbol of self-image and lifestyle. Symbolic interactionism and consumer society theories can encapsulate this phenomenon, where TikTok is not merely a gathering place but also a stage for expressing, actualizing, and shaping one's self-image. In this context, personal branding emerges as an effort to cultivate a positive image and attract the attention of others. TikTok users actively portray themselves by posting photos and videos to create a positive impression and garner public attention. Despite the gap between social media life and real life, users are willing to purchase likes and followers to maintain their popularity. Thus, the phenomenon of TikTok usage can be analyzed through the perspectives of Darmatugi's theory and new media, especially the theory of use and gratification.
Dakwah Via Youtube? Evolving Dynamics of Religious Communication in Aceh Islamic Society Meriza, Iin; Febriani, Asra; Tisa, Mutia; Nurdin, Muhammad Riza
FITRAH: Jurnal Kajian Ilmu-ilmu Keislaman Vol 9, No 2 (2023): 11 Articles, Pages 201-414
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/fitrah.v9i2.9422

Abstract

The progress of information technology is currently very rapid. Any information can be received directly by the public in a matter of seconds via various social media. The YouTube platform is one of the social media that is popular with the public and is a good opportunity for da'wah activities. Da'i in Aceh took part in utilizing the YouTube platform as a medium for da'wah. This research aims to find out the information related to the use of the YouTube platform as a medium for da'wah in Aceh and knowing the character of da'wah by using the YouTube platform in Aceh. This research is field research using a qualitative approach. In determining research subjects, the author used purposive sampling so that researchers could gather information from users of the YouTube platform as a medium for preaching, especially YouTube channels that already exist among the public. The research results show that the aim of using the YouTube platform as a da'wah media in Aceh is to contribute to knowledge in institutions, unite alumni/organizations, store da'wah documentation, narrow down entertainment content, and expand the da'wah network. This article aims to explore the use of YouTube as a medium for da'wah in the post-modern era in Aceh, where da'wah is experiencing very rapid development. Furthermore, in this article the author exposes YouTube preaching content that can be accessed by various groups.
Co-Authors & Jalaluddin, Asra Febriani Arianda, Irsan Hijrah Iin Meriza, Iin Junaidi Junaidi Khairina, Ulfa Nurdin, Muhammad Riza Syahputra, Heri Rahmat