Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal DFAME Digital Financial Accounting Management Economics Journal
Alirejo, M Subroto
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pemberdayaan Psikologis dan Iklim Pembelajaran dengan Mediasi Berbagi Pengetahuan tentang Kemampuan Pemasaran Digital di Kalangan UMKM Prameswari, Puri; Alirejo, M Subroto
DFAME Digital Financial Accounting Management Economics Journal Vol 4 No 1 (2026): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v4i1.334

Abstract

This study examines how psychological empowerment and learning climate influence digital marketing capability among MSMEs, with knowledge sharing as a mediating variable. Drawing on the Knowledge-Based View, the research conceptualizes digital marketing capability as an outcome of knowledge integration shaped by individual motivation and organizational context. A quantitative survey was conducted among MSMEs engaged in digital marketing activities, and the data were analyzed using PLS-SEM. The results indicate that psychological empowerment has a significant positive effect on digital marketing capability, suggesting that empowered individuals are more proactive in adopting and utilizing digital marketing tools. Learning climate also shows a significant positive relationship with digital marketing capability, highlighting the importance of organizational support for continuous learning. Knowledge sharing exhibits the strongest direct effect on digital marketing capability and significantly mediates the relationships between psychological empowerment and digital marketing capability, as well as between learning climate and digital marketing capability. These findings demonstrate that digital marketing capability is not solely driven by technology adoption but also by internal knowledge processes. The study contributes theoretically by integrating psychological and contextual factors into a knowledge-based explanation of capability formation and offers practical guidance for MSMEs seeking to strengthen their digital marketing performance through empowerment, learning support, and systematic knowledge sharing.
Keadilan Kompensasi dan Pengakuan Karyawan dengan Mediasi Komitmen Organisasi pada Pengembangan Reputasi Merek Idawati, Rd Nurvitasari; Alirejo, M Subroto
DFAME Digital Financial Accounting Management Economics Journal Vol 4 No 1 (2026): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v4i1.335

Abstract

This study examines how compensation fairness and employee recognition influence brand reputation development through organizational commitment among MSMEs in Purwakarta. Using a quantitative survey of 372 employees and PLS-SEM analysis, the results indicate that compensation fairness and employee recognition both exert significant positive effects on organizational commitment. Organizational commitment, in turn, has a strong positive impact on brand reputation development, confirming its central mediating role. The indirect effects of compensation fairness and employee recognition on brand reputation through commitment are also statistically significant, demonstrating that internal reward perceptions translate into external brand outcomes via employees’ psychological attachment. These findings highlight that material and symbolic rewards operate as complementary mechanisms in shaping employee loyalty and brand-supportive behavior. From a theoretical perspective, the study extends fairness-based explanations by integrating organizational commitment as a key process linking human resource practices to branding consequences. Practically, the results suggest that MSMEs can strengthen their reputation by ensuring transparent and equitable compensation while simultaneously institutionalizing simple but consistent recognition practices. Such strategies are particularly relevant in resource-constrained contexts where formal branding investments are limited. Overall, the study emphasizes that sustainable brand reputation begins with internal justice and acknowledgment for local MSMEs.
Co-Authors Idawati, Rd Nurvitasari Prameswari, Puri