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All Journal DFAME Digital Financial Accounting Management Economics Journal Journal of Sustainable Economic and Business
Idawati, Rd Nurvitasari
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Optimizing Digital Technology and Innovation for SME Sustainability in the Digitalization Era: Lessons from Indonesia Sulistyanto, Tri Hadi; Cahya, Willy Adi; Ismail, Asep Gopar; Idawati, Rd Nurvitasari
Journal of Sustainable Economic and Business Vol. 2 No. 2 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i2.75

Abstract

Objectives: The goal of this paper is to explore lessons from existing literature on how technology and innovation can be used to help SMEs succeed in the digital age. By focusing on real-life experiences and practices from Indonesia, it aims to offer valuable insights that can guide the growth of more competitive and sustainable small businesses in an ever-changing global environment. Methodology: The method used in this research is a literature review of publications from 2020 to 2024 related to SMEs, sustainability, technology, and innovation, using the keywords SMEs, sustainability, technology, and innovation. The literature search was conducted using the Crossref, Google Scholar, Web of Science, and Scopus databases. The collected literature is then mapped using Visualization of Similarity Viewer online software. Finding: SMEs research in Indonesia increasingly focuses on external impacts and digital transformation strategies. Policies supporting sustainability, access to training, technology, and innovation are important for enhancing SMEs competitiveness. The strong link between technology, innovation, and digitalization confirms that optimizing digital technology helps SMEs survive and grow. Insights from Indonesia highlight the importance of digital transformation, training, policy implementation, and an innovation-driven ecosystem. Conclusion: Research on SMEs in Indonesia has been growing with a more specific focus on the impact of external factors and digital transformation strategies. The strong connection between technology, innovation, and digitalization can enhance SMEs’ competitiveness at both national and global levels.
Keadilan Kompensasi dan Pengakuan Karyawan dengan Mediasi Komitmen Organisasi pada Pengembangan Reputasi Merek Idawati, Rd Nurvitasari; Alirejo, M Subroto
DFAME Digital Financial Accounting Management Economics Journal Vol 4 No 1 (2026): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v4i1.335

Abstract

This study examines how compensation fairness and employee recognition influence brand reputation development through organizational commitment among MSMEs in Purwakarta. Using a quantitative survey of 372 employees and PLS-SEM analysis, the results indicate that compensation fairness and employee recognition both exert significant positive effects on organizational commitment. Organizational commitment, in turn, has a strong positive impact on brand reputation development, confirming its central mediating role. The indirect effects of compensation fairness and employee recognition on brand reputation through commitment are also statistically significant, demonstrating that internal reward perceptions translate into external brand outcomes via employees’ psychological attachment. These findings highlight that material and symbolic rewards operate as complementary mechanisms in shaping employee loyalty and brand-supportive behavior. From a theoretical perspective, the study extends fairness-based explanations by integrating organizational commitment as a key process linking human resource practices to branding consequences. Practically, the results suggest that MSMEs can strengthen their reputation by ensuring transparent and equitable compensation while simultaneously institutionalizing simple but consistent recognition practices. Such strategies are particularly relevant in resource-constrained contexts where formal branding investments are limited. Overall, the study emphasizes that sustainable brand reputation begins with internal justice and acknowledgment for local MSMEs.
Co-Authors Alirejo, M Subroto Ismail, Asep Gopar Sulistyanto, Tri Hadi Willy Adi Cahya