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All Journal Public Health of Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) MANDAR: Management Development and Applied Research Journal Jurnal Akuntansi dan Keuangan JURNAL ILMIAH GLOBAL EDUCATION Economics and Business Journal
Rivai, Dian Rahmayanti
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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IMPLEMENTATION OF POLICY ON BPJS HEALTH SERVICES: A PRELIMINARY QUALITATIVE STUDY IN OUTPATIENT UNIT OF THE GENERAL HOSPITAL OF ANUTAPURA, PALU Napirah, Muhammad Ryman; Salmawati, Lusia; Rivai, Dian Rahmayanti
Public Health of Indonesia Vol. 3 No. 1 (2017): January - March
Publisher : YCAB Publisher & IAKMI SULTRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.448 KB) | DOI: 10.36685/phi.v3i1.107

Abstract

Backgound: BPJS Health is a National health insurance to to administer health care benefits for all Indonesian people. Understanding the implementation of the policy on BPJS health is necessary.Objective: This study aims to explore the implementation of BPJS health policy in the outpatient unit of the general hospital of Anutapura Palu.Methods: This was a preliminary qualitative study. The informants consisted of Director of Hospital Services, Clinical nurses, BPJS staffs, and BPJS patients. Content analysis was used to analyze the data. Data were collected between March and April 2015Results: Findings of this study were described in several themes, namely no local regulation on BPJS implementation, lack of communication, inadequate human resource, good disposition, and good bureucracy structure.Conclusion: There were strengths and weaknesses in the implementation of Policy on BPJS health. It is suggested that the General Hospital of Anutapura Palu needs to propose the local regulation on BPJS, manage and facilitate good communication, and develop human resource management strategy.
Revealing Regional Economic Potential Efforts to Increase the Development of Sharia-Based Leading MSMEs in Majene Regency Irawati, Irawati; Rivai, Dian Rahmayanti; Fitriani, Nur
JESI (Jurnal Ekonomi Syariah Indonesia) Vol 14, No 2 (2024)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/jesi.2024.14(2).%p

Abstract

MSMEs contribute significantly to economic growth through their minimal investment capital requirements and comparatively high employment absorption rate, so MSMEs can be adjust and adapt flexibly to constantly changing market conditions. Increasing the number of MSMEs is not equal to an improvement the quality of MSMEs, largely to the classic problem of low productivity. This research aims to describe the phenomenon of superior SMEs and superior products, types of superior SMEs with exceptional products, and formulate policy strategies, following the potential of SMEs in Majene, West Sulawesi. This research used the documentation method with secondary data from books at BPS and Bapeda Majene Regency for the 2019-2023 period. The approach method and assessment process to find various types of SMEs and superior potential in the area will use the SWOT and Location Quotient analysis methods. The research results show that: Potential sectors that can drive the manufacturing sector, in terms of small-scale industries, are the agricultural, forestry, and fisheries industries, and the electricity and gas procurement sectors. Real Estate is the basic sector and the largest contributor to economic growth in Majene Regency. Policy strategies that can be implemented based on the SWOT, improving facilities and infrastructure, increasing workforce skills for small industries to maintain and improve the quality of their products. It is recommended that local governments continue to support small industries so that they remain a leading sector by making it easy for small industries to obtain the necessary permits, access capital, and marketing, and improve the skills of their workforce.
Analysis of Sustainable Cultural Tourism Development in Mamasa Regency: Promotion Strategy and Distinctiveness Rivai, Dian Rahmayanti; Wulandari, Futri Ayu; Irawati
Economics and Business Journal (ECBIS) Vol. 3 No. 2 (2025): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i2.176

Abstract

Research Aims: The development of sustainable cultural tourism is influenced by several factors, namely the promotion strategy and the distinctiveness of a tourist destination. This research aims to identify and test aspects of promotion strategy and distinctiveness in the analysis of sustainable cultural tourism development in Mamasa Regency through aspects of promotion strategy and distinctiveness. Design/methodology/approach: This research tends to have a qualitative approach and uses an in-depth interview method with an interview guide. This research utilizes Nvivo 14 as the software employed for data analysis, validity testing, and drawing research conclusions. Additionally, to measure validity in this study, triangulation techniques were used. Research Findings: The results of this research show that the development of sustainable cultural tourism in Mamasa Regency requires a careful approach to promoting and utilizing cultural uniqueness. With an effective and sustainable promotional strategy, and using cultural uniqueness as the main attraction, Mamasa Regency can position itself as a superior and attractive cultural tourism destination. Theoretical Contribution/Originality: This research seeks to identify what is needed for planning in organizing and managing the tourism sector to provide maximum contribution to the Mamasa region. Therefore, two aspects are examined: promotion strategies and distinctiveness in the development of cultural tourism.
Performance Information in Local Government Strategy: An Institutional Isomorphism Approach Wuandari, Futri Ayu; Pageno, Arie Mahardika; Rivai, Dian Rahmayanti
MANDAR: Management Development and Applied Research Journal Vol 7 No 2 (2025): June (2025)
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v7i2.5163

Abstract

This study aims to analyze how local government institutions utilize performance information for strategic decision-making, specifically in implementation and evaluation phases, through the lens of institutional isomorphism. The research employs a qualitative method with a case study approach in the Special Region of Yogyakarta, Indonesia. Primary data were collected through in-depth interviews with eight officials selected using purposive sampling. Thematic analysis was conducted following Braun & Clarke’s model. Findings reveal that performance information is often used symbolically due to external pressures rather than for substantive strategic improvement. Coercive isomorphism, driven by regulatory compliance, is the most dominant factor, followed by mimetic and normative pressures. This study theoretically reinforces the relevance of institutional isomorphism and practically highlights the importance of strengthening internal capacity for strategic and sustainable performance management. Novelty of this study contextualizes institutional isomorphism within Indonesia's decentralized local governance and presents qualitative evidence on the distinction between symbolic and substantive use of performance information
Social Media and Influencer Marketing Strategies in Building Sustainable Tourism Awareness in the Coastal Region of West Sulawesi Rahmat, Rahmat Ghazali; Ariyandani, Nur; Wulandari, Futri Ayu; Irawati, Irawati; Rivai, Dian Rahmayanti
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4665

Abstract

This study aims to analyze social media and influencer marketing strategies in building sustainable tourism awareness in the coastal areas of West Sulawesi. This research uses a qualitative case study method. The research location is West Sulawesi Province. Research informants consisted of the tourism office, tourist destination managers, tourists, and local influencers. A purposive sampling technique was used to determine informants based on certain criteria. Data were collected through in-depth interviews with informants, direct field observations, and documentation. Data were analyzed using thematic analysis with the help of NVivo software. To ensure data validity, source triangulation techniques were used. The results show that social media plays a primary promotional tool capable of shaping perceptions and increasing tourist engagement in sustainable tourism awareness. Meanwhile, influencers have proven effective in conveying sustainability messages through educational content and are able to positively influence tourist behavior. This study also revealed that community involvement is still strong in aspects of destination management, but not optimal in digital promotion. Furthermore, challenges were identified in terms of facility readiness and coordination between stakeholders. This emphasizes the importance of strategic collaboration between the government, the community, and digital actors to realize sustainable tourism awareness.
PELATIHAN DIGITAL MARKETING GUNA MENINGKATKAN DAYA SAING PRODUK UMKM LOKAL DI DESA LALIKO KABUPATEN POLEWALI MANDAR Fauzan, Muhammad; Irawati, Irawati; Rivai, Dian Rahmayanti
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 2 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i2.%p

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing UMKM lokal di Desa Laliko melalui pelatihan digital marketing sebagai strategi pemasaran modern yang relevan dengan perkembangan ekonomi digital. Mitra kegiatan adalah Kelompok UMKM Sisenga yang mengolah produk hasil laut seperti keripik ikan dan abon ikan. Metode pelaksanaan menggunakan pendekatan Asset-Based Community Development (ABCD) dengan tahapan sosialisasi, identifikasi kebutuhan, pelatihan digital marketing, serta pelatihan rebranding kemasan untuk memperkuat identitas produk lokal. Evaluasi pelatihan dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pengetahuan peserta. Hasil pelaksanaan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep pemasaran digital dari kisaran 35–55% pada pre-test menjadi 85–95% pada post-test, serta adanya peningkatan kesadaran akan pentingnya kemasan menarik dalam pemasaran berbasis internet. Selain itu, kegiatan menghasilkan desain rebranding kemasan produk yang lebih modern dan informatif, sehingga dapat meningkatkan nilai jual dan daya tarik konsumen. Pengabdian ini berkontribusi terhadap perkembangan ilmu pengetahuan dalam bidang pendidikan, khususnya pendidikan masyarakat pada sektor kewirausahaan dan literasi digital bagi pelaku UMKM. Melalui transfer pengetahuan yang aplikatif, kegiatan ini menunjukkan bahwa intervensi pelatihan yang tepat dapat mendorong transformasi usaha dari pemasaran tradisional menuju pemanfaatan teknologi digital yang lebih adaptif dan berkelanjutan.
Measuring the Effectiveness of Promotion Strategies in Enhancing the Distinctiveness of Mamasa Cultural Tourism: Optimization of E-WOM and Digital Media Rivai, Dian Rahmayanti; Irawati, Irawati; Wulandari, Futri Ayu; Nur Ariyandani; Rahmat Ghazali
Jurnal Ilmiah Global Education Vol. 7 No. 1 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i1.4839

Abstract

This study aims to evaluate the effectiveness of digital promotion strategies in enhancing the cultural distinctiveness of Mamasa as a tourism destination. It specifically examines the role of digital media and electronic word-of-mouth (EWOM) in shaping tourists’ perceptions of cultural uniqueness. Using a qualitative approach with transcendental phenomenology, data were obtained through in depth interviews, digital ethnography, and documentation involving local tourism officials, destination managers, and tourists. Thematic analysis using NVivo 14 was applied within the EPIC (Empathy, Persuasion, Impact, Communication) framework. The results revealed six dominant themes: emotionally resonant local content enhances empathy; persuasive storytelling strengthens engagement; authentic digital narratives influence visitation intention; limited interactivity reduces communication effectiveness; strong perception of cultural distinctiveness heightens interest; and E-WOM amplifies credibility and promotional reach. The study concludes that effective cultural tourism promotion requires authentic, emotionally engaging, and participatory digital strategies supported by active two way communication. Strengthening collaboration between local governments, tourism managers, and communities is essential to optimize the strategic potential of digital media and E-WOM in reinforcing Mamasa’s cultural identity and tourism appeal.
Integration of Green Accounting to Enhance the Value Added of Micro, Small, and Medium Enterprises In Majene Wulandari, Futri Ayu; Ariyandani, Nur; Rivai, Dian Rahmayanti; Irawati, Irawati; Ghazali, Rahmat
Jurnal Akuntansi dan Keuangan Vol. 14 No. 1 (2026): Jurnal Akuntansi dan Keuangan : Maret 2026
Publisher : Department of Accounting, Faculty of Economics & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jak.v14i1.24768

Abstract

This study explores the integration of green accounting as a source of value creation for Micro, Small, and Medium Enterprises (MSMEs) in Majene, West Sulawesi, Indonesia. MSME actors generally interpret green accounting as basic environmental practices—such as waste management, energy efficiency, and resource saving—rather than as formal reporting. This research addresses the gap by examining how green accounting can be understood, implemented, and transformed into added value through the perspective of value creation theory. This research collected data through in-depth interviews with four MSME owners and one government representative from the Department of Cooperatives and MSMEs in Majene. Data analysis was conducted using NVivo software and validated through source triangulation. The findings reveal that MSME actors generally interpret green accounting as basic practices, such as waste management, energy efficiency, and resource savings, rather than formal environmental reporting. Nevertheless, these practices already contribute to triple bottom line outcomes: economic (cost efficiency), social (improved reputation and customer trust), and environmental (reduced waste and cleaner surroundings). The main drivers of green accounting adoption are owner awareness and customer demand for environmentally friendly products, while barriers include limited capital, knowledge, and government support. The study concludes that integrating green accounting can strategically enhance MSME competitiveness and sustainability. The study highlights the strategic potential of green accounting to enhance MSME competitiveness and sustainability, while emphasizing the need for stronger institutional and policy support.
Co-Authors Ariyandani, Nur GHAZALI, RAHMAT Irawati Irawati Irawati Irawati, Irawati Lusia Salmawati Muhammad fauzan Muhammad Ryman Napirah Nur Ariyandani NUR FITRIANI Pageno, Arie Mahardika Rahmat Ghazali Rahmat, Rahmat Ghazali Wuandari, Futri Ayu Wulandari, Futri Ayu