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All Journal Jurnal Dakwah: Media Komunikasi dan Dakwah Management Analysis Journal
Puspitasari, Isma
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Religion Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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CREATED IMPULSE BUYING BY SHOPPING LIFESTYLE Puspitasari, Isma; Maftukhah, Ida
Management Analysis Journal Vol 8 No 4 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.34748

Abstract

This research Aimed to know the effect of store atmosphere and hedonic shopping motives towards impulse buying directly and indirectly through lifestyle shopping. The population were 116 respondents from Trio Plaza Magelang?s consument. The sampling technique used non-probability sampling method, the which were 116 respondents. Methods of collecting the data using questionnaires and documentation. Data analysis using classic assumption test and hypotesys test (t test and path analysis) with SPSS Statistics 22. The research result has stated that store atmosphere positive and significant toward impulse buying, hedonic shopping motives has positive and significant toward impulse buying.
Created Impulse Buying by Shopping Lifestyle Puspitasari, Isma; Maftukhah, Ida
Management Analysis Journal Vol 8 No 4 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.34748

Abstract

This research Aimed to know the effect of store atmosphere and hedonic shopping motives towards impulse buying directly and indirectly through lifestyle shopping. The population were 116 respondents from Trio Plaza Magelang’s consument. The sampling technique used non-probability sampling method, the which were 116 respondents. Methods of collecting the data using questionnaires and documentation. Data analysis using classic assumption test and hypotesys test (t test and path analysis) with SPSS Statistics 22. The research result has stated that store atmosphere positive and significant toward impulse buying, hedonic shopping motives has positive and significant toward impulse buying.
INTEGRATION OF DA'WAH AND LOCAL CULTURE:: An Analysis Of The Ritual Of Wiwit Mbako In Temanggung Puspitasari, Isma; Ultriasratri , Alfri
Jurnal Dakwah Vol. 24 No. 2 (2023)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jd.2023.24202

Abstract

This paper explores the integration of Islamic da'wah with local culture through the Wiwit Mbako ritual, a traditional agricultural ceremony practiced in Temanggung, Central Java. The central research question investigates how Islamic values are communicated and embodied within this cultural tradition, particularly in the context of rural agrarian communities. Employing a qualitative approach, the study analyzes the Wiwit Mbako ritual as both a cultural and religious practice, focusing on key elements such as prayers (doa), communal meals (selamatan), and social gatherings (gotong royong). Through these ritualistic components, the paper examines how Islamic teachings—such as gratitude, trust in Allah, and communal solidarity—are contextualized and disseminated within a familiar, culturally resonant framework. The findings highlight the dual role of the Wiwit Mbako ceremony, which not only serves as an expression of thanksgiving for a successful tobacco harvest but also as a medium for Islamic da'wah, promoting social harmony and religious devotion. The paper concludes that the Wiwit Mbako ritual not only reaffirms the community's dependence on divine will but also strengthens the role of da'wah by blending Islamic messages with local customs, thereby enhancing their relevance and impact within an agrarian society. This fusion of religion and culture underscores the adaptability of Islamic da'wah in rural Indonesia, making it a vital tool for preserving both cultural identity and religious values.
Co-Authors Ida Maftukhah Ultriasratri , Alfri