Management Analysis Journal
Vol 8 No 4 (2019): Management Analysis Journal

CREATED IMPULSE BUYING BY SHOPPING LIFESTYLE

Puspitasari, Isma (Unknown)
Maftukhah, Ida (Unknown)

Article Info

Publish Date
20 Dec 2019

Abstract

This research Aimed to know the effect of store atmosphere and hedonic shopping motives towards impulse buying directly and indirectly through lifestyle shopping. The population were 116 respondents from Trio Plaza Magelang?s consument. The sampling technique used non-probability sampling method, the which were 116 respondents. Methods of collecting the data using questionnaires and documentation. Data analysis using classic assumption test and hypotesys test (t test and path analysis) with SPSS Statistics 22. The research result has stated that store atmosphere positive and significant toward impulse buying, hedonic shopping motives has positive and significant toward impulse buying.

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Journal Info
Management Analysis Journal
Website

Abbrev

maj

Publisher

Universitas Negeri Semarang

Subject

Decision Sciences, Operations Research & Management

Description

Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly ...