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All Journal Asian Journal of Agriculture Jurnal Javanica: Jurnal Terapan Agribisnis
Nur, Kurniawan M.
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN, LOKASI, DAN HARGA TERHADAP KEPUASAN KONSUMEN (Study Kasus Coffee Shop Kopi Pelarian) Kholifah, Sari Hidayatul; Rusti, Nanda; Nur, Kurniawan M.
Jurnal Javanica Vol. 2 No. 2 (2023): Jurnal Terapan Agribisnis
Publisher : Politeknik Negeri Banyuwangi Jl. Raya Jember km. 13 Labanasem, Kabat, Banyuwangi, Jawa Timur (68461) Telp. (0333) 636780

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/javanica.v2i2.2023.114-124

Abstract

Di era moderenisasi saat ini, masyarakat dituntut untuk mengikuti setiap perubahan yang ada, tidak terkecuali pada perubahan gaya hidup seseorang saat ini, contohnya mengonsumsi minuman kopi. Meningkatnya mengonsumsi kopi di Indonesia, berbanding lurus dengan banyak bermunculnya gerai kopi atau coffee shop. Kualitas pelayanan, lokasi dan harga merupakan faktor penentu terhadap pengaruh kepuasan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, lokasi dan harga, baik secara simultan dan parsial terhadap kepuasan konsumen Coffee Shop Kopi Pelarian. Metode analisis menggunakan regresi linier berganda dengan pengambilan sampel sebanyak 80 responden dengan teknik accidental sampling. Hasil penelitian uji secara parsial diperoleh kualitas pelayanan dan harga berpengaruh secara signifikan terhadap kepuasan konsumen, dan lokasi tidak berpengaruh secara signifikan terhadap kepuasan konsumen. Hasil uji T (parsial) menunjukkan bahwa nilai variabel Kualitas Pelayanan thitung 3,151 > ttabel 1,990, variabel lokasi nilai thitung 1,953 < ttabel 1,990, dan variabel harga nilai nilai thitung 4,699 > ttabel 1,990. Serta uji secara simultan diperoleh kualitas pelayanan, lokasi, dan harga berpengaruh secara signifikan terhadap kepuasan konsumen di coffee shop Kopi Pelarian.
STRATEGI PENGEMBANGAN PEMASARAN ONLINE SALE PISANG DI HOME INDUSTRY SARI AGUNG DESA KEDUNGRINGIN KECAMATAN MUNCAR Lutfi Prahesti; Kareja, Novilia; Nur, Kurniawan M.
Jurnal Javanica Vol. 2 No. 2 (2023): Jurnal Terapan Agribisnis
Publisher : Politeknik Negeri Banyuwangi Jl. Raya Jember km. 13 Labanasem, Kabat, Banyuwangi, Jawa Timur (68461) Telp. (0333) 636780

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/javanica.v2i2.2023.81-95

Abstract

redPenelitian ini bertujuan untuk menganalisis dan mengidentifikasi faktor-faktor lingkungan internal dan eksternal, merumuskan alternatif strategi dan prioritas strategi pengembangan pemasaran online di home industry Sari Agung. Metode pengolahan data dan analisis menggunakan matriks Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-Eksternal (IE), Matriks SWOT dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian ini terdapat enam faktor internal dan tujuh faktor eksternal yang menghasilkan sembilan strategi alternatif. Hasil penelitian menunjukkan bahwa nilai IFE 2.641 dan EFE 2.817. Hasil matriks IE menunjukkan home industry Sari Agung berada pada posisi V yaitu menjaga dan mempertahankan. Prioritas strategi yang diperoleh yaitu mengoptimalkan penggunaan media sosial yang sudah ada untuk menghadapi pesaing dengan nilai TAS sebesar 7.534. Kata kunci : home industry Sari Agung,pemasaran online, QSPM, sale pisang, SWOT.
Carbonic maceration as a value creation strategy for geographical indication coffee in Indonesia HALIL, HALIL; NUR, KURNIAWAN M.; WICAKSONO, DRIYANTO WAHYU
Asian Journal of Agriculture Vol. 10 No. 1 (2026)
Publisher : Smujo International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.13057/asianjagric/g100117

Abstract

Abstract. Halil, Nur KM, Wicaksono DW. 2026. Carbonic maceration as a value creation strategy for geographical indication coffee in Indonesi. Asian J Agric 10 (1): g100117. https://doi.org/10.13057/asianjagric/g100117. Carbonic Maceration (CM) has emerged as a promising post-harvest innovation for speciality coffee, yet evidence on its economic contribution at the farm level remains limited. This study analyses the economic impact of applying Carbonic Maceration (CM) post-harvest technique to Ijen-Raung Arabica coffee, a Geographical Indication (GI) protected commodity from Bondowoso, Indonesia. Using a quantitative approach, data were collected from 15 farmers within the Bondowoso GI Protection Association (PMPIG) during June-August 2025. The analysis integrated Economic Value Added (EVA) and Hayami Method frameworks to assess financial performance, value creation, and income distribution. Results demonstrate that CM generates substantial economic value, with an EVA of IDR 5,946,424.74 per hectare annually, confirming genuine value creation beyond cost of capital. Hayami's analysis revealed the added value of IDR 36,511.25±4,810.85 per kg (45.13±3.49% ratio), with 70.45±11.36% distributed as labour income, underscoring both profitability and equitable rural development. A critical finding was the 20.63% mass loss before processing, reducing the overall harvest-to-bean conversion to approximately 49.21%, highlighting the need for supply chain optimisation alongside CM adoption. The research novelty lies in its integrative methodology, being the first to combine EVA and Hayami Method to empirically quantify economic returns of post-harvest innovation in a GI coffee system. These findings highlight carbonic maceration as a viable post-harvest strategy for value enhancement and recommend broader adoption supported by capacity building, financial access, and quality-based market linkages.
Co-Authors Halil Halil, Halil Kareja, Novilia Kholifah, Sari Hidayatul Lutfi Prahesti Rusti, Nanda Wicaksono, Driyanto Wahyu