Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Studi Akuntansi, Keuangan, dan Manajemen Jurnal Pemberdayaan Ekonomi Jurnal Abdimas Multidisiplin
Yustianto, Benny Prakarsa
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Effect of Marketing Mix on Decisions to Purchase Oppo Brand Smartphones at Plaza Simpur Center in Bandar Lampung Yustianto, Benny Prakarsa; Syarif , Arman
Studi Akuntansi, Keuangan, dan Manajemen Vol. 4 No. 1 (2024): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i1.3291

Abstract

Purpose: This study aims to determine how the marketing mix influences consumers' decisions to purchase Oppo smartphones at Plaza Simpur Center in Bandar Lampung. Methodology: A proportional random sampling method was used to select 100 customer respondents. This study employs a quantitative methodology, involving the selection of a specific area for investigation and the collection of data through documents, interviews, and questionnaires. Results: The marketing mix has a significant impact on consumers' decisions to buy Oppo smartphones at Plaza Simpur Center in Bandar Lampung. Limitations: The study focuses solely on Oppo, a well-known smartphone brand, and does not examine the effects of increased marketing on other competing brands or in other shopping centers. Contribution: The study's findings provide valuable insights for marketers and marketing firms in developing effective marketing mix strategies for sales in Lampung province.
Seminar dan Pelatihan: Belajar Jarak Jauh Dengan E-Learning bagi Mahasiswa STIE Krakatau Jaya, Ida; Yustianto, Benny Prakarsa; Septiani, Dian Fio; Suntami, Anggita Firgin
Jurnal Pemberdayaan Ekonomi Vol. 3 No. 2 (2024): Agustus
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v3i2.4749

Abstract

rpose: This study aims to develop and evaluate an adaptive e-learning model tailored to the diverse learning styles of students, particularly within the context of distance learning at STIE Krakatau. The objective is to overcome the limitations of conventional e-learning systems that deliver uniform content to all users, regardless of their individual learning needs. Methodology: The study employed a development-based approach using an engineering model consisting of analysis, design, implementation, and evaluation phases. The adaptive e-learning system was created using multimedia authoring tools and tested in a seminar and training session lasting three hours. Results/Findings: The results demonstrated that the adaptive e-learning system effectively tailored instructional materials to the students' preferred learning styles (visual, auditory, and kinesthetic). The system successfully identified students’ learning preferences through a questionnaire and adjusted content presentation accordingly. Ongoing evaluations confirmed that the system functioned as intended and aligned with the designed functionalities. Conclusions: The implementation of an adaptive e-learning model significantly enhances the personalization and relevance of instructional materials, leading to better engagement and potentially improved learning outcomes in distance education. The seminar and training program proved effective in introducing and applying this adaptive model in a higher education setting. Limitations: The study was limited to formative evaluations and alpha testing. Further testing, including beta testing and broader implementation, is needed to determine user acceptance and the system's effectiveness in real classroom settings. Additionally, the current version relies on self-reported learning styles which may affect the accuracy of adaptation. Contributions: This research contributes to the advancement of personalized e-learning technologies by proposing a dual-level adaptation model incorporating both adaptivity (system-driven) and adaptability (user-driven).
Seminar dan Pelatihan “Belajar Jarak Jauh Dengan E-Learning bagi Mahasiswa STIE Krakatau” Yustianto, Benny Prakarsa
Jurnal Abdimas Multidisiplin Vol. 3 No. 1 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v3i1.5313

Abstract

Purpose: This community service program aimed to improve the ability of students at STIE Krakatau to use e-learning effectively for distance learning, adapt to diverse learning styles, and increase engagement in online classes. Methodology/approach: The activity was conducted through a three-hour seminar and workshop held in the computer laboratory at STIE Krakatau. The development of an adaptive e-learning model follows the engineering approach (analysis, design, implementation, evaluation). The tools used included multimedia authoring software and online questionnaires to assess students' visual, auditory, and kinesthetic learning styles. Results/findings: The training resulted in a prototype adaptive e-learning model capable of adjusting content delivery based on students’ learning styles. Ongoing evaluations indicate improved understanding and interaction in the online learning environment. Conclutions: This program successfully introduced adaptive e-learning to STIE Krakatau students, improving their engagement and understanding of distance learning. The developed model adjusted the content to different learning styles, showing its potential to enhance the quality of online education. Broader testing is recommended to validate its effectiveness on a larger scale in the future. Limitations: The study only implemented alpha testing and involved a limited number of participants; thus, broader testing and future experimental studies are required for generalization. Contribution: This program provides practical solutions for higher-education institutions transitioning to online learning. It contributes to educational technology development, particularly in designing adaptive e-learning for diverse learners.
Co-Authors Andala Rama Putra Barusman Jaya, Ida Septiani, Dian Fio Suntami, Anggita Firgin Syarif , Arman Tina Miniawati Barusman