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All Journal EDUFORTECH Jurnal Pendidikan Islam Anak Usia Dini (Anaking)
Nurmilah, Siti
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Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Education Other

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PERANCANGAN MEDIA KOMUNIKASI BERBASIS WEBSITE UNTUK PEMASARAN PRODUK TEACHING FACTORY DI SMKN 2 SUBANG Maharani, Shinta; Nurmilah, Siti
EDUFORTECH Vol 3, No 2
Publisher : Program Studi Pendidikan Teknologi Agroindustri, UPI (Universitas Pendidikan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/edufortech.v3i2.13589

Abstract

Kegiatan marketing promotion yang dilaksanakan di SMKN 2 Subang memiliki jangkauan pasar yang terbatas karena hanya dilakukan dengan penjualan langsung (personal selling) di internal sekolah. Tidak adanya media komunikasi yang dapat diakses pelanggan sehingga keberadaan produk teaching factory tidak diketahui, sehingga pangsa pasar dan potensi untuk mendapatkan konsumen dari luar menjadi terbatas. Oleh karena itu penelitian ini bertujuan untuk mengetahui tahapan dan kelayakan media komunikasi berbasis website untuk pemasaran produk teaching factory. Prosedur penelitian ini menggunakan metode ADDIE yaitu, (1) Analysis berisi analisis masalah, kebutuhan, dan potensi, (2) Design berisi perancangan halaman, (3) Development berisi penghimpunan informasi dan pembuatan story board, (4) Implentation berisi perealisasian story board menjadi website menggunakan site builder layanan Wix yang sudah dapat diakses secara online,dan (5) Evaluation berisi kegiatan validasi yang dilakukan oleh ahli website dan ahli pemasaran, serta penilaian kelayakanwebsite pemasaran produk teaching factory oleh responden. Hasil validasi ahli website dan ahli pemasaran terhadap media yang dikembangkan memperoleh persetase 98,13% dan 87,5% termasuk kedalam kategori “Layak”. Kemudian media yang dikembangkan direvisi sesuai dengan saran dari ahli website dan ahli pemasaran. Selanjutnya dilakukan penilaian kelayakan media yang dikembangkan oleh responden, hasil kelayakan pada aspek perangkat lunak dan aspek pemasaran memperoleh persentase kelayakan sebesar 78,83% dan 76,38% termasuk kedalam kategori “Layak”. Secara keseluruhan dapat disimpulkan bahwa media komunikasi berbasis website untuk pemasaran produk teaching factory layak untuk digunakan pada kegiatan marketing promotion.
Meningkatkan Kemampuan Mengenal Konsep Angka Dengan Media Jam Analog Digital Di Kelompok A Kober Al-Barokah Jubaedah, Endah; Nurmilah, Siti
Jurnal Pendidikan Islam Anak Usia Dini : Anaking Vol 3 No 2 (2025): Jurnal Pendidikan Islam Anak Usia Dini : Anaking
Publisher : LP2M STAI Al-Musaddadiyah Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37968/anaking.v3i2.731

Abstract

Understanding the concept of numbers for young children is an important aspect of development that needs to be improved because it has a big impact on an individual's survival in the future. In this research, the background is that there are several factors that hinder the introduction of the concept of numbers, namely in the learning process which does not use varied methods and limited learning media, so it is less developed. Researchers encountered a similar problem in Kober Al-Barokah, where children's introduction to the concept of numbers was underdeveloped. Therefore, action needs to be taken to improve children's introduction to the concept of numbers. Researchers are trying to improve the concept of numbers, namely by using digital analog clocks. Digital Analog Clocks are media that can help children to understand the concept of numbers because in these clocks there are several numbers, with various clock media and attractive models it can increase children's interest in learning and children can easily understand each learning activity. The aim of this research is to describe how to improve understanding of the concept of numbers in Kober Al-Barokah, how to apply digital analog clock media in learning environmental themes in Kober Al-Barokah and how to improve children's concept of numbers through digital analog clock media. Apart from that, researchers can find out the extent of the effectiveness of improving children's concept of numbers (variable Y) through digital analog clocks (variable X). The type of research used is classroom action research or PTK with a Kemmis and Taggart design and using qualitative methods with a total of 15 students with 7 male subjects and 8 female subjects. The subjects of this research were group A in Kober Al-Barokah aged 4-5 years. Data collection techniques in this research consist of observation, interviews and documentation. Based on observations that have been made, the concept of early childhood figures in Kober Al-Barokah is 26.6% with the category of children developing according to expectations. When carrying out actions in cycle I there was no improvement because they still used the same media and the percentage results were still 26.6%, in cycle II it increased to 46.6% and cycle III increased to 80% with the category developing very well and 20% with the category developing according to expectations. This shows a significant increase in the introduction of number concepts using digital analog clock media in group A Kober Al-Barokah with a percentage of 100% developing children.  Keywords: Early Childhood, Understanding the Concept of Numbers, Digital Analog Clock
Co-Authors Jubaedah, Endah Laksono Trisnantoro