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All Journal IPTEK Journal of Proceedings Series JURNAL SOSIAL HUMANIORA (JSH) MABIS: Manajemen dan Bisnis Sewagati
Nurif, Muchammad
Institut Teknologi Sepuluh Nopember
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : IPTEK Journal of Proceedings Series

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The Development Study of Madura Area (An Area Marketing Approach) Nurif, Muchammad; Hermanto, Hermanto
IPTEK Journal of Proceedings Series No 6 (2019): The 1st International Conference on Global Development (ICODEV)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.846 KB) | DOI: 10.12962/j23546026.y2019i6.6320

Abstract

The development of Madura area has its own challenge due to its low development indicators which become the complexity barometer of development problems in this area. The development of Madura area has main obstacles, such as the limitation of infrastructure and transportation acces from and to Madura that weakens the economic development in this area. However, there are many promising potentials of the island that can be developed although until now because of its limitation, the development of Madura is not yet optimal. This research used area marketing concept called Strategic Place Triangle model with nine elements that are categorized into three dimensions, namely strategic (segmentation, targeting, positioning), tactic (differentation, marketing mix, and selling), and value (brand name, service, and process). The data that is used in this research is primary data (derived from questionnaries), and secondary data from some related institutions. The conclusion of the research showed that resource-based industrial sectors (agricultural and natural industries) are the recommended sectors that shall be developed in Madura area. While the segmentation result showed that there were two main investors, namely PMDN and Non Facility. PMDN investors tend to invest in agricultural-intensive resources and labor intensive (Sumenep and Pamekasan districts), whereas Non Facility investors tend to invest in natural- intensive resorces (Bangkalan and Sampang districts). Compared to its main competitor, Sidoarjo district, Madura has some added-value, such as inexpensive price of land, investment opportunity, loading and unloading harbor in Bangkalan district, and agricultural and natural resources for industry.
ANALISIS PERUBAHAN INTERNAL DALAM PENGEMBANGAN KAWASAN WISATA BAHARI KEPULAUAN SAPEKEN MADURA Nurif, Muchammad
IPTEK Journal of Proceedings Series No 5 (2018): Seminar Nasional Teknologi dan Perubahan (SEMATEKSOS) 3 2018
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j23546026.y2018i5.4438

Abstract

Untuk memasarkan potensi pariwisata, khususnya wisata bahari kepulauan Sapeken, perlu dibuat strategi pemasaran yang tepat untuk hasil yang optimal. Karena kepulauan Sapeken dekat dengan Bali, yang menjadi ikon pariwisata Indonesia, sehingga prospek pengembangan pariwisata, termasuk wisata bahari, sangat bagus untuk menarik wisatawan, baik wisatawan domestik maupun wisatawan asing untuk melanjutkan perjalanan mereka dari Bali ke Sapeken nusantara. Selain itu, analisis perubahan internal Bandara Trunojoyo akan segera dikembalikan di Kabupaten Sumenep, untuk digunakan secara komersial, akan memudahkan akses bagi wisatawan untuk pergi ke Kabupaten Sumenep dan pergi ke kepulauan Sapeken untuk tujuan berikutnya sejak kecamatan Sapeken di Pulau Saor, desa Sapeken , Pulau Pagerungan Besar (bekas SPBU) ada bandara dengan pendekatan tempat pemasaran. Oleh karena itu, mengetahui potensi di wilayah kecamatan Sapeken, termasuk potensi pariwisata bahari yang menyebar di sekitar kepulauan di Indonesia, dan peran sektor pariwisata pada pengaktifan ekonomi suatu daerah, perlu untuk mengetahui strategi atau model untuk pemasaran potensial di semua kegiatan pariwisata.
Co-Authors Endang Sulastri Hermanto, Hermanto Hertiari Idajati, Hertiari Irhamah Saptarini, Dian Siti Nurlela Ummi Fadlilah Kurniawati, Ummi Fadlilah Yolandita Septadini