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Digitalisasi UMKM Sebagai Upaya Memperluas Pasar Melalui Branding Produk di Desa Jatisari Syafitri, Aulia Daisy Arsy; Nusantara, Elang Apriliansyah Putra; Febriyanto, Muhammad; Zamardha, Meidita Helvy Rosa; Wahyudi, Kalvin Edo
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 5 No. 2 (2024): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v5i2.1017

Abstract

Desa Jatisari, yang terletak di Kecamatan Jenggawah, Kabupaten Jember. Desa Jatisari merupakan salah satu desa yang memiliki aksesibilitas yang baik dan mudah dijangkau, menjadikannya sebagai desa yang relatif maju di wilayah tersebut. Namun, UMKM di Jatisari menghadapi kendala signifikan dalam hal digitalisasi dan pemasaran. Pentingnya branding dan digitalisasi pemasaran bagi UMKM tidak bisa diabaikan, terutama dalam upaya meningkatkan daya saing dan memperluas jangkauan pasar. Metode yang digunakan mencakup observasi mendalam untuk pengumpulan data, kunjungan langsung kepada pelaku UMKM, serta diskusi dan wawancara guna menggali potensi digitalisasi. Hasil observasi tersebut, ditemukan bahwa mayoritas pelaku UMKM yang ada di Desa Jatisari masih menggunakan pemasaran secara tradisional, yaitu dengan sistem konsinyasi. Untuk menunjang program digitalisasi UMKM dilakuknlah pelatihan intensif pemanfaatan teknologi digital, pendampingan dan branding kepada pelaku UMKM Jatisari. ​Program pengabdian masyarakat yang dilaksanakan oleh Posko 073 di Desa Jatisari telah mencapai hasil yang sangat positif dalam memberdayakan UMKM setempat pada program digitalisasi pemasaran bagi UMKM.
Framing Analysis of News Coverage on the Budget Blocking of the Nusantara Capital City Development in Detik.com and Tempo.co Febriyanto, Muhammad; Ririn Puspita Tutiasri; Mohammad Syarrafah
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1512/x75bwt39

Abstract

The 2024 Indonesian presidential election, won by the Prabowo Subianto–Gibran Rakabuming Raka ticket, marked the beginning of the implementation of massive budget efficiency policies. One of the impacts was the blocking of the budget for a strategic national project, namely the construction of the new capital city, Nusantara (IKN), which sparked public debate and became the focus of online media. Given that media plays a vital role in shaping public perception and opinion, this study aims to analyze how media framing is conducted by Detik.com and Tempo.co in framing the issue of the IKN budget freeze. This study uses the framing model proposed by Zhongdang Pan and Gerald M. Kosicki, which includes four main elements: syntax, script, thematic, and rhetorical. The method used is qualitative descriptive with a constructivist paradigm, which views social reality as the result of intersubjective construction. Data was collected through an analysis of news articles published by Detik.com and Tempo.co between February 6 and 27, 2025, focusing on the issue of the IKN budget freeze. The results of the study indicate that Tempo.co employs a critical framing strategy, emphasizing fiscal uncertainty, environmental impacts, and inconsistencies in government policy. Meanwhile, Detik.com tends to present an informative and administrative frame, emphasizing the continuity of development and clarifications from state authorities. These framing differences indicate distinct editorial orientations between the two media outlets. These findings confirm that framing and agenda setting are not only influenced by objective facts but also by ideological preferences and structural interests inherent in the media institutions themselves.
Kurikulum Merdeka dan Relevansinya dalam Pembelajaran Bahasa Arab di Era Modern Annas, Azwar; Baihaqi J, Ahmad Soffa; Salsabila, Sabrina Ayu; Febriyanto, Muhammad
el-Khuwailid: Journal of Multidisciplinary Studies Vol. 1 No. 2 (2025): el-Khuwailid, September 2025
Publisher : MAN Insan Cendekia Siak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63826/el-khuwailid.v1i2.13

Abstract

This article aims to discuss the development function of the Merdeka Curriculum in Arabic language learning and its comparison with the 2013 Curriculum. This research uses a qualitative approach with a library research method, which analyzes various relevant literature sources regarding the implementation and development of the Merdeka Curriculum in the context of Arabic language learning. The results show that the implementation of the Merdeka Curriculum provides freedom for students to develop their potential through a more flexible approach and is based on interests and talents. The Merdeka Curriculum also allows students to improve their Arabic language skills in the context of religion, science, and culture. Compared to the 2013 Curriculum, the Merdeka Curriculum provides more space for students to be creative and develop 21st century competencies such as collaboration, communication, critical thinking, and creativity. This study concludes that the development and implementation of the Merdeka Curriculum in Arabic language learning can improve the quality of education and produce students who are more competent and ready to face the challenges of the times.