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All Journal e-Jurnal Inovasi Pembelajaran Sekolah Dasar Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang e-Jurnal Inovasi Pembelajaran Sekolah Dasar
Musdalifa, Eva
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang

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PEMAKNAAN LAIN ATAS UTANG PADA IKLAN APLIKASI PINJAMAN ONLINE: STUDI KRITIS SEMIOTIKA DERRIDEAN Musdalifa, Eva
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.241

Abstract

This research aims to analyze the meaning of debt in Ada Kami online loan advertisements and offer alternative meanings of debt based on netizen responses in the comment column of online loan advertisements. The research uses a critical netnographic approach with analysis based on Derrida's semiotics. The data sources in this research are symbols in online loan advertisements and comments in these advertisements. This semiotic study finds that debt is no longer something that is "embarrassing" but instead becomes a way to support consumerist behavior. Online loans can be a quick and easy solution to obtain a loan when you need urgent funds to meet your needs or desires. Another finding of this research is that debt is not only material but also non-material. The ease of obtaining debt does not guarantee ease afterwards. Debt must consider the values ​​of trust, convenience, security, prudence and spirituality.
Co-Authors Suherman, Farida Zainal Abidin