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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Pendidikan West Science West Science Social and Humanities Studies
Nasution, Isnan Nisa
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peningkatan Literasi Keuangan Islami Bagi Generasi Z Sebagai Upaya Mewujudkan Keluarga Islami Yang Berdaya Dan Berkelanjutan di Klinik Nikah Medan Nasution, Isnan Nisa
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4807

Abstract

Indonesia is a country with the largest Muslim population in the world that has great potential in the development of Islamic finance, because the majority of the population in Indonesia is Muslim. However, the majority of the Muslim population is inversely proportional to the low level of Islamic financial literacy, which is a serious challenge, especially among Generation Z who are approaching marriage age. The lack of understanding and knowledge about Islamic-based family economic management is often a factor causing conflict and even divorce in young marriages. This Community Service (PKM) activity aims to improve Islamic financial literacy for Generation Z as an effort to form an empowered and sustainable family according to Islamic guidance. This activity was carried out at the Medan Marriage Clinic (KLIK) with an educational-participatory approach through seminars, case studies, Islamic financial planning simulations, and pre-tests and post-tests. The results of the activity showed that out of 90 participants involved, the increase in the score regarding participant literacy from an average of 52.6 (pre-test) increased to 83.4 (post-test). In addition, participants demonstrated the ability to prepare an Islamic family financial plan and then responded to the activity with a satisfaction level above 85%. This activity shows that Islamic financial literacy education is very effective in preparing Muslims Generation in building harmonious and economically resilient Islamic families.
Application of the Kolb Experimental Learning Method to Marketing Management Material for Generation Z Students in the Economics Education Study Program, Al-Washliyah Muslim Nusantara University Nasution, Isnan Nisa
West Science Social and Humanities Studies Vol. 3 No. 07 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i07.2172

Abstract

Learning for Generation Z (Gen-Z) students in college today will not be optimal if it is only in mastering theory, but also in developing practical skills that are applicable, where Generation Z students who are thick with their characteristics of mastering IT will certainly only be enthusiastic in learning that involves IT and Social Media. Today's Gen-Z students are those who when they graduate will face social life and work that are certainly more challenging, so students need to be equipped with various IT skills that can support their lives and careers after graduating from college. One solution to the problem in developing practical skills for Gen-Z students in the context of the Marketing Management course, Gen-Z students are required to understand not only theoretical marketing concepts, but also be able to apply marketing concepts using various IT platforms and social media to be applied in designing, preparing and marketing various products and displaying them in real activities. One solution to the problem of developing skills is exploring students' experiences in applying Kolb's experimental learning method to marketing material in the Marketing Management course. This method consists of four stages of the learning cycle: concrete experience, reflective observation, abstract conceptualization, and active experimentation. This study used a qualitative approach with data collection techniques in the form of reflective interviews with 2A semester students of the Economics Education Study Program at Al-Washliyah Muslim Nusantara University. The results of the study showed that students experienced an active, contextual, and meaningful learning process. They marketed products such as fruit salad, balado spring rolls, donuts, spring rolls, and firecracker meatballs using direct marketing strategies and social media. Students identified challenges such as time constraints, market competition, and product technical constraints, but they overcame these through teamwork, time management, and quality improvement. This experience fostered self-confidence, creativity, and an interest in entrepreneurship. Students stated that this learning experience was more effective and beneficial than conventional theoretical learning.
Analisis Strategi Pemasaran Jasa Pendidikan Dengan Menggunakan 5W+1H di Universitas Muslim Nusantara Al-Washliyah, Medan Nasution, Isnan Nisa; Andika, Afri; Zahara, Nayla Fatimah; Sa’adah, Nasywa Dzakiah; Nasution, Muthia Salwana; Nur Zain, Nailah Hanin; Nisa, Isnan
Jurnal Pendidikan West Science Vol 4 No 01 (2026): Jurnal Pendidikan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpdws.v4i01.3063

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran jasa pendidikan yang dilakukan oleh Universitas Muslim Nusantara Al-Washliyah (UMN Al Washliyah) Medan dengan menggunakan pendekatan 5W1H (What, Why, Who, When, Where, dan How). Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik wawancara mendalam terhadap Kepala Humas UMN Al Washliyah. Hasil penelitian menunjukkan bahwa strategi pemasaran yang digunakan meliputi promosi digital melalui media sosial, kunjungan langsung ke sekolah-sekolah, serta pelibatan alumni sebagai duta kampus. Strategi ini dipilih karena efektif dalam menjangkau Generasi Z yang lebih aktif di platform digital. Pelaksanaan dilakukan secara terpadu oleh tim humas, dosen, alumni, dan tim IT kampus, dengan intensitas tinggi pada masa penerimaan mahasiswa baru. Lokasi pelaksanaan mencakup sekolah menengah dan platform daring. Strategi ini dinilai efektif karena menggabungkan komunikasi persuasif, pendekatan personal, dan promosi edukatif, serta sesuai dengan prinsip pemasaran jasa menurut teori Kotler dan Keller. Penelitian ini memberikan implikasi penting bagi pengembangan strategi pemasaran pendidikan tinggi di era digital.
Co-Authors Andika, Afri Nasution, Muthia Salwana Nisa, Isnan Nur Zain, Nailah Hanin Sa’adah, Nasywa Dzakiah Zahara, Nayla Fatimah