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All Journal Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Agustin, Devi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Penyusunan dan Pelaksanaan Anggaran dalam Konteks Pengembangan Usaha (Studi pada Bakso dan Mie Ayam Mas Hadi "Asli Solo") Agustin, Devi; Ismanto, Bambang; Sitorus, Destri Sambara
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2240

Abstract

The budget presents information about expenditure and income plans expressed in rupiah units for the coming period. This study aims to analyze the process of preparing and implementing the budget in developing the business of Meatballs and Chicken Noodles Mas Hadi “Asli Solo". This qualitative-descriptive research was collecting data through observation, documentation and interviews. Data analysis was carried out through the stages of reduction, display and data verification. To increase the confidence (triangulation) of data, a repeat research and cross-check of research sources was conducted. The results showed that the purpose of business development was carried out to introduce the product to the community and obtain as much profit as possible. There are several stages of preparation and implementation process of budget in the context of business development that are appropriate, but some are not yet in accordance with. Budget components of the research object include place, equipment and supplies
Influence of Product, Promotion, And Store Atmosphere on Repurchase Intention at Sessama Coffee Shop in Pontianak City With Customer Satisfaction as An Intervening Variable Agustin, Devi; Fachri, Helman
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.4032

Abstract

This study aims to analyze the influence of product quality, promotional strategies, and store atmosphere on repurchase intention at Sessama Coffee Shop in Pontianak City, with customer satisfaction as an intervening variable. Using a quantitative associative approach, data were collected from 100 respondents who met specific criteria through purposive sampling. The primary data was analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results showed that product quality, promotional strategies, and store atmosphere significantly influence repurchase intention both directly and indirectly through customer satisfaction. Among these factors, store atmosphere had the most substantial impact on customer satisfaction, highlighting the importance of creating a comfortable and engaging environment. Promotional strategies exhibited the strongest direct effect on repurchase intention, suggesting the critical role of effective marketing in fostering customer loyalty. The mediation analysis confirmed that customer satisfaction plays a pivotal role in amplifying the effects of the independent variables on repurchase intention. These findings emphasize the importance of integrating quality, marketing, and environmental strategies to enhance consumer experiences and drive loyalty. This study provides valuable insights for business practitioners to develop holistic approaches for customer retention and contributes to the understanding of consumer behavior in the retail and service sectors
Co-Authors Bambang Ismanto Destri Sambara Sitorus Helman Fachri