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Journal : Jurnal Pengabdian UntukMu NegeRI

Sosialisasi Kebersihan Lingkungan Serta Cara Olah Sampah Bernilai Ekonomis Mualfah, Desti; Rahmadeli, Safitri; Mahesa, Pandu; Majid, Sidratul Salsabila
Jurnal Pengabdian UntukMu NegeRI Vol. 7 No. 2 (2023): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v7i2.5757

Abstract

In general, many of our people do not care about the environment. This is caused by various factors, namely the lackof public concern for environmental cleanliness which has a negative impact on the environment, resulting in flooding, and the absence of rubbish bins facilitated by the local village which makes local people more likely to throw rubbishcarelessly.The Community Service Program is a form of student activity in carrying out community service programs in the Limbungan Baru sub-district, where students take part in activities such as mutual cooperation, creating skills with localresidents. Through Community Service activities, students carry out work programs. One of the things that must be doneis to socialize the importance of environmental cleanliness and instill a culture of mutual cooperation in the community, as well as helping the community in managing waste so that it can be useful. economic value. From the survey we conducted at the Limbungan Baru sub-district location, it can be seen that the surrounding environmental conditions still have many shortcomings and that improvements still need to be made at several points.
Revolusi Digital Dalam Meningkatkan Sosial Branding Dan Pemasaran Kerajinan Rotan Untuk Kesejahteraan Umkm Di Kelurahan Meranti Pandak Mualfah, Desti; Malindo, Qori; Gunawan, Sulka; Zacki, Moh Soulthan; Novia5, Sherlin Okta
Jurnal Pengabdian UntukMu NegeRI Vol. 7 No. 2 (2023): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v7i2.5763

Abstract

In the era of globalization and technological development, new opportunities and challenges arise for Micro, Small and Medium Enterprises (MSMEs) to develop their business. This journal discusses how the digital revolution can be adopted by Meranti Pandak MSMEs in an effort to improve social branding and marketing of their rattan handicraft products to achieve sustainable prosperity. With qualitative research methods, we explore the implementation of MSME digital strategies in interacting with the market and consumers. This case study reveals how the use of social media and e-commerce platforms enables Meranti Pandak MSMEs to build a strong brand image, reach potential consumers on a larger scale, and participate in the global market. Our findings show that the combination of creativity in social branding through attractive visual content and effectiveness in digital marketing can have a positive impact on income and improve the welfare of MSMEs and surrounding communities. Nevertheless, challenges related to digital literacy and technology management remain relevant, requiring collaborative efforts between relevant parties. This research provides insight into the potential of digital revolution strategies for MSMEs and provides input for further development in supporting local economic growth.