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All Journal International Journal of Economics Development Research (IJEDR) Prospek: Jurnal Manajemen dan Bisnis
Telagawati, Ni Luh Wayan Sayang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA PUSAKA KEBAYA DI SINGARAJA Supertini, Ni Putu Sri; Telagawati, Ni Luh Wayan Sayang; Yulianthini, Ni Nyoman
Prospek: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v2i1.26201

Abstract

AbstrakPenelitian ini bertujuan untuk menguji pengaruh (1) kepercayaan dan kepuasan pelanggan terhadap loyalitas pelanggan, (2) kepercayaan terhadap loyalitas pelanggan dan (3) kepuasan pelanggan terhadap loyalitas pelanggan. Desain penelitian yang digunakan dalam penelitian ini adalah kuantitatif kausal. Subjek penelitian ini adalah pelanggan pusaka kebaya di Singaraja. dan objeknya adalah kepercayaan, kepuasan pelanggan dan loyalitas pelanggan. Pengamblian sampel menggunakan metode purposive sampling sebanyak 110 responden. Metode pengumpulan data menggunakan kuesioner dan pencatatan dokumen, yang dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) kepercayaan dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (2) kepercayaan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggandan (3) kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan.Kata Kunci: kepercayaaan, kepuasan pelanggan dan loyalitas pelanggan 
The Role of Trust as an Economic Driver: The Impact of Product Quality and User Experience on Shopee Marketplace Purchases Widyasanti, Ida Ayu Hita; Rahmawati, Putu Indah; Telagawati, Ni Luh Wayan Sayang
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.8781

Abstract

This study aims to examine: (1) the effect of product quality on purchasing decisions, (2) the effect of ease of use on purchasing decisions, (3) the effect of trust on purchasing decisions, (4) the effect of product quality on trust, (5) the effect of ease of use on trust, (6) the mediating role of trust on the relationship between product quality and purchasing decisions, and (7) the mediating role of trust on the relationship between ease of use and purchasing decisions. The population of this study consisted of 61 fourth-semester students enrolled in the Master of Management Science Program at Ganesha University of Education. The census method was used to determine the sample, resulting in 61 participants. Data were collected using a structured questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that: (1) product quality has a positive and significant effect on purchasing decisions, suggesting that higher product quality on the Shopee Marketplace increases students' purchasing decisions; (2) ease of use has a positive and significant effect on purchasing decisions, indicating that greater ease of use enhances students' purchasing decisions; (3) trust positively and significantly affects purchasing decisions, meaning that higher trust in the Shopee Marketplace leads to higher purchasing decisions; (4) product quality positively and significantly influences trust, showing that better product quality increases students' trust; (5) ease of use positively and significantly influences trust, implying that easier use enhances students' trust; (6) trust partially mediates the effect of product quality on purchasing decisions, indicating that higher product quality increases trust, which in turn strengthens purchasing decisions; and (7) trust fully mediates the effect of ease of use on purchasing decisions, suggesting that greater ease of use enhances trust, thereby positively influencing purchasing decisions. These findings highlight the critical role of trust as a mediator between product quality, ease of use, and purchasing decisions in the context of the Shopee Marketplace.
Co-Authors Ni Nyoman Yulianthini Putu Indah Rahmawati Supertini, Ni Putu Sri Widyasanti, Ida Ayu Hita