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All Journal Jurnal Fokus Manajemen Best Journal of Administration and Management Jurnal Ilmiah Pangan Halal
Utama, Hendra
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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The Influence of the Talented Generation Internship Program (Magenta) on Human Resource Management Readiness At the Port of Indonesia (Persero) I Medan Utama, Hendra; Yusuf, Mohammad; Sitorus, Zulham; Ramadani, Pebri
Best Journal of Administration and Management Vol 2 No 4 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i4.182

Abstract

PT Pelabuhan Indonesia (Persero) or Pelindo is a state-owned company which operates in the port services sector which provides opportunities for vocational/equivalent students, college students and fresh graduates to carry out internships in their environment. During the selection process, it was discovered that several of the interns accepted were interns who already had organizational experience. In carrying out an internship, interns not only help carry out supervisor/mentor duties, but interns are also helped to explore and improve their existing competencies so that they are better prepared to face the real world of work. This research aims to determine the influence of organizational experience and internship experience on work readiness of interns. This research uses quantitative research methods in the form of correlational research and explanatory research models, as well as collecting data through distributing questionnaires to interns at PT Pelabuhan Indonesia (Persero) I Medan. In processing the data, researchers used partial test methods and simultaneous tests for the variables organizational experience, internship experience, and work readiness with the help of SPSS version 26. The results of the study showed that organizational experience had a positive and significant effect on work readiness, internship experience had a positive and significant effect on work readiness, organizational experience and internship experience simultaneously influence work readiness
Human Resource Management Challenges Towards Human Capital Management 4.0. At Pt. Pelabuhan Indonesia (Persero) I Utama, Hendra; Yusuf, Mohammad; Sitorus, Zulham; Ramadani, Pebri
Jurnal Fokus Manajemen Vol 5 No 2 (2025): May
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i2.8575

Abstract

The industrial revolution 4.0 in the modern era is essentially focused on the digitalization of information technology. This explains that the industrial revolution 4.0 in the 21st century is a digital technology revolution to create a digitalization space. The digital technology revolution is a digital technology revolution to create digitalization, with a communication technology revolution, an information technology revolution, and an internet technology revolution to create digitalization. Digitalization uses digital technology. In the era of the industrial revolution 4.0, every organization needs digitalization capabilities, and digitalization needs solutions supplied by digital technology companies. The digital technology revolution in the era of the industrial revolution 4.0 will create digitalization in human resource management techniques. Pelindo Regional I has prepared its employees to face the industrial revolution 4.0. This is shown by the role of the company that has supported the development of the industrial revolution 4.0. However, employees still need management that supports the implementation of the industrial revolution 4.0. well, and encourages companies to hold training on the use of modern technology during the industrial revolution 4.0 in maximizing the promotion of Pelindo's service products. In addition, from the results of the interview, it was also concluded that what is needed by employees besides being able to use internet technology must also understand the industrial revolution 4.0. as part of good service to Pelindo service users. In running a business engaged in the service sector in the digitalization era, a good image is needed from service users, therefore it is very important for social media such as Whatsapp, Instagram, Facebook and so on to be used to form a positive image in society. Through social media, employee contributions to Pelindo are more felt by the company.
Penerapan Logistik Halal : Studi Kasus di PT. Rajawali Nusindo Mustafa, Diana; Utama, Hendra; Jumiono, Aji; Mardiah, Mardiah
Jurnal Ilmiah Pangan Halal Vol. 7 No. 2 (2025): Jurnal Ilmiah Pangan Halal
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jiph.v7i2.19508

Abstract

Penerapan Undang-Undang No. 33 Tahun 2014 tentang Jaminan Produk Halal (UU JPH) telah mendorong pentingnya sistem logistik halal dalam menjaga integritas kehalalan produk hingga ke tangan konsumen. Penelitian ini bertujuan untuk mengkaji implementasi Sistem Jaminan Produk Halal (SJPH) pada PT. Rajawali Nusindo sebagai penyedia jasa logistik, khususnya dalam penanganan produk pangan, farmasi, dan alat kesehatan. Penelitian dilakukan dengan pendekatan deskriptif-kualitatif melalui studi kasus, wawancara, observasi lapangan, serta kajian dokumen. Hasil penelitian menunjukkan bahwa PT. Rajawali Nusindo telah menerapkan SJPH secara menyeluruh pada titik-titik kritis logistik, mulai dari penerimaan, penyimpanan, distribusi, hingga kegiatan pencucian fasilitas. Perusahaan juga telah menerapkan sistem identifikasi dan pemisahan fisik antara produk halal dan tidak halal, menjaga kebersihan fasilitas dan alat transportasi, serta membangun sistem dokumentasi dan traceability yang memadai. Tantangan yang dihadapi antara lain keterbatasan produk farmasi bersertifikat halal, ketergantungan pada bahan baku impor, serta risiko kontaminasi silang. Untuk meningkatkan efektivitas implementasi SJPH dan daya saing sebagai penyedia jasa logistik halal, disarankan penerapan sistem manajemen logistik berbasis Internet of Things (IoT) guna memperkuat ketelusuran dan pelacakan secara waktu nyata serta meminimalkan kesalahan manusia.
An Analysis of The Influence of Brand Image, Price, and Instagram Digital Marketing on Consumer Purchasing Decision at PT. Sardana Indahberlian Motor Pangaribuan, Aris Jona; Dayu, Wulan; Utama, Hendra
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11094

Abstract

This study aims to analyze the influence of brand image, price, and digital marketing through Instagram social media on consumer purchasing decisions at PT. Sardana Indahberlian Motor. In the midst of competitive automotive industry competition, companies are required to optimize digital platforms and strengthen brand value. This study uses a quantitative approach and the determination of the number of samples for this study uses the Slovin formula so that a sample of 95 respondents is obtained and the collection uses a questionnaire with a Likert scale. The data analysis technique used is validity testing, reliability, and classical assumptions then multiple linear regression analysis with hypothesis testing using the t test and F test at α = 5% using SPSS software version 26. The results of the study indicate that partially, brand image and digital marketing have a significant effect on purchasing decisions. The price variable also shows a positive influence driven by the suitability between product quality and the value paid by consumers. Simultaneously, the three independent variables contribute significantly in shaping consumer purchasing decisions. Variations in purchasing decisions can be explained by variations in product quality, price, and promotion, which amount to 70% percent, while the remaining 30% is explained by other variables outside this study.
Digital Marketing Strategy Development to Increase Sales for Fashion MSMEs (Case Study: Abang Jenggot Moslem Store) Hansari, Didit; Dayu, Wulan; Utama, Hendra
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11109

Abstract

This study aims to analyze the development of digital marketing strategies to increase sales at Abang Jenggot Moslem Store, a Muslim men's fashion business in Medan, and to identify factors causing low online sales conversion despite having social media accounts with a large number of followers. This research employed a descriptive qualitative approach with a case study method. Data were collected through semi-structured interviews with the business owner, a social media admin, and 10 customers. Non-participatory observation was conducted on the Instagram account (@abangjenggot_moslemstore), TikTok account, and Shopee account. Documentation included sales archives, social media insights, and screenshots of interactions. Data analysis used the interactive model of Miles, Huberman, and Saldana, which includes data reduction, data display, and conclusion drawing. Observation of the @abangjenggot_moslemstore Instagram account during the January–February 2026 period revealed that average organic engagement remained relatively low, with likes ranging from 1 to 17 per post. However, an anomaly was found in posts involving influencers, which successfully garnered 530 likes and 66 comments. This finding indicates that influencer marketing strategies have significant potential to boost interaction, although their implementation remains sporadic and has not yet become part of a structured routine strategy. Furthermore, interviews with customers revealed that the majority learned about Abang Jenggot Moslem Store through direct interaction at the physical location or recommendations from friends, rather than through social media content. This confirms that the managed social media accounts have not been effective as customer acquisition channels, despite the Instagram account having a substantial follower base (12,900) and over 3,000 posts. This condition reinforces the gap between a strong quantitative digital presence and the business results achieved. This research is limited to a single case study of a fashion MSME in Medan; thus, the results cannot be generalized to the broader context of MSMEs or other industrial sectors. The researcher's limitations in this case study at Abang Jenggot Moslem Store pertain to the transaction data on the number of online sales occurring over a 7-year period. Information regarding the marketing strategies implemented was only sourced from interviews with the owner/leader, unaccompanied by well-documented written data from the business owner/leader. This research provides practical contributions in the form of structured digital marketing strategy recommendations for fashion MSMEs, particularly in addressing the gap between follower count and sales conversion. Theoretically, this study enriches the literature on the application of digital marketing in the Indonesian MSME sector.
Co-Authors DAYU, Wulan Hansari, Didit Indradewa, Rhian Mardiah Mohammad Yusuf, Mohammad Mustafa, Diana Pangaribuan, Aris Jona Ramadani, Pebri Sitorus, Zulham