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All Journal Jurnal Pengabdian Dharma Laksana Journal Research of Social Science, Economics, and Management
Widya, Pramatatya Resindra
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Environmental Science

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Pendampingan Pengolahan dan Branding Produk Paving Block dari Sampah Plastik Siahaan, Shanti Veronica; Widya, Pramatatya Resindra; Yuliana, Yuliana; Patiro, Shine Pintor Siolemba
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.32187

Abstract

Tujuan dari kegiatan ini adalah untuk mengubah, melatih dan mengembangkan pola pikir masyarakat Desa Wisata Cipta Karya Bengkayang terhadap sampah plastik yang selama ini hanya dibuang dan dibiarkan begitu saja. Sampah plastik ini dapat dikelola dan diolah menjadi produk yang bernilai ekonomi. Salah satunya adalah paving block. Acara menggunakan pendekatan pembelajaran berbasis proyek, meliputi ceramah dan diskusi panel tentang permasalahan warga,  dampak negatif dan manfaat sampah plastik rumah tangga (bungkus makanan, botol plastik, dan bekas kemasan makanan atau minuman). Serta pelatihan pembuatan paving block dari bahan  sampah plastik, mesin pencacah, dan peleleh palstik. produk hasil pelatihan paving block ini mulai dari desain (pengemasan dan branding) hingga proses pemasaran. Sebagai hasil dari program tersebut, masyarakat menyadari pentingnya pengelolaan sampah yang baik dengan memanfaatkan sampah menjadi produk yang bernilai ekonomis dan produk akhir yang siap dipakai oleh masyarakat. 
The Role of Brand Anthropomorphism In Shaping Brand Love and Brand Loyalty To European Car Consumers In Indonesia Widya, Pramatatya Resindra; Mursalin, Adi
Journal Research of Social Science, Economics, and Management Vol. 2 No. 6 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i06.300

Abstract

This study will examine the influence of brand anthropomorphism and brand experience on brand love and its impact on brand loyalty with perceived price fairness as the moderation variable. The research uses a quantitative approach with a survey method. The sample in this study amounted to 250 European car users spread across DKI Jakarta, DI Yogyakarta, Central Java, East Java. The analysis model in this study will be divided into 3 stages of analysis. The first stage is multiple regression analysis, the second stage is simple regression analysis. The third stage of the moderation test with hierarchical moderated regression Brand anthropomorphism had a positive effect on the formation of brand love. Brand experience also has a positive and significant effect on brand love. Brand love has a positive effect on brand engagement. perceived price fairness does not moderate the relationship between brand love and brand engagement. For further research it is suggested to add subjective norm variables to this research model.
Co-Authors Mursalin, Adi Shine Pintor Siolemba Patiro Siahaan, Shanti Veronica Yuliana Yuliana