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All Journal Jurnal Ekonomi Integra Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Journal Research of Social Science, Economics, and Management Riwayat: Educational Journal of History and Humanities INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) JEM : Jurnal Equilibrium Manajemen
Mursalin, Adi
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Peran Brand Trust sebagai Pemediasi Hubungan Antara Nutrition Label dengan Keputusan Pembelian Mie Instan Lemonilo (Kota Pontianak) Natal, Natalia; Mursalin, Adi
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 10 No 2 (2024): Vol 10 No 2 (2024): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

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Abstract

As more and more people consume instant noodles, companies are competing to create various new flavors of instant noodles to attract consumers to make purchasing decisions. One of these variants is Lemonilo instant noodles, where the Lemonilo instant noodle product is very good to consume for body health. Consumer purchasing decisions will have a big impact on the company if it can maximize brand trust and nutrition labels on purchasing decisions for Lemonilo instant noodles among people in the city of Pontianaka. The method used in this research is a quantitative method where the population is the city of Pontianak and has a sample of 100 respondents from the people of Pontianak city who consume Lemonilo instant noodles. What was determined using a non-probability sampling technique, namely purposive sampling, was analyzed using the Partial Least Square (PLS) technique with the help of WarpPLS software. The results of this research show that nutrition labels have a positive influence on brand trust and nutrition labels also have a positive influence on purchasing decisions. Apart from that, brand trust has a positive influence on purchasing decisions and nutrition labels also have a positive influence on purchasing decisions with brand trust as mediation.
Pengaruh Profitabilitas, Ukuran Perusahaan, Dan Likuiditas Terhadap Nilai Perusahaan Pada Perusahaan Sektor Industri Dasar Dan Kimia Yang Terdaftar Di Bursa Efek Indonesia Yanti Erlina, Maria; Mursalin, Adi
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 10 No 2 (2024): Vol 10 No 2 (2024): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

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Abstract

This research aims to determine whether or not there is an influence of profitability, company size and liquidity on company value in basic industrial and chemical sector companies listed on the Indonesia Stock Exchange from 2018 to 2022. The form of research used in this research is quantitative research. . The sampling method used was the purposive sampling method. Data analysis in this study used the statistical product and service solution (SPSS) version 22 program. Data analysis used in this study consisted of descriptive statistics, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, coefficient of determination test , F test (simultaneous)), and T test (partial).
KEDISIPLINAN KERJA PEGAWAI PADA KANTOR PERTANAHAN KOTA PONTIANAK Rizal, Maulana Filani; Mursalin, Adi; Wibowo W, Irvan; Rawa, Ricola Dewi; Hendarsa, Angga
Jurnal Ekonomi Integra Vol 15, No 2 (2025): Vol 15, No 2 (2025): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v15i2.401

Abstract

This study aims to determine how the employee's work discipline in the pontianak city land office. The research method that the author uses in this study is the survey method while the data analysis method uses average analysis. The population in this study were 45 municipal land office employees in Pontianak. In this study using a non probability sample that is total sampling / saturated sampling as a sampling technique, this technique takes the same sample with a total population of 45 employees. Based on the analysis the results obtained in the form of leadership often provide direction or guidance for employees, leadership assertiveness encourages discipline and conditions of human relations with leaders and coworkers encourage discipline which is equal to 4.71 with very good meaning because it is in the range of class intervals 4.51 - 4.71 and the lowest value is the sanction given is felt to be heavy with a value of 3.69 or with a very bad meaning because it is in the range of class intervals from 3.69 to 3.89. Overall based on the research respondents obtained an overall average of 4.41 so that the disciplinary work of employees in the land office in Pontianak City is good.
Pengaruh Influencer Marketing Terhadap Keputusan Pembelian Sepatu Geoff Max Di Kota Pontianak Dengan Customer Perceived Value Sebagai Mediasi Ilpan; Mursalin, Adi; Hendharsa, Angga
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 11 No 1 (2025): Vol 11 No 1 (2025): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v11i1.565

Abstract

This study aims to analyze the influence of Influencer Marketing on purchasing decisions of Geoff Max shoes in Pontianak City with Customer Perceived Value as a mediating variable. Using an associative quantitative method with purposive sampling, this study involved 100 respondents and was analyzed through SEM-PLS 3.0 using SmartPLS. The results show that Influencer Marketing has a significant effect on Purchasing Decisions (p-value 0.004 <0.05) and increases Customer Perceived Value (p-value 0.000 <0.005). Customer Perceived Value also has a positive impact on Purchasing Decisions (p-value 0.000 <0.05) and acts as a mediating variable (p-value 0.000 <0.05). This finding confirms that the success of Influencer Marketing depends not only on popularity, but also on its ability to form positive perceptions of product value, which drives purchasing decisions
MEDIA AS THE ALCHEMIST OF SOCIETAL PERCEPTION: NAVIGATING THE COMPLEX MAZE OF INFLUENCE, RESPONSIBILITY, AND NARRATIVE ALCHEMY Alfredo, Ronald; Kamar, Karnawi; Mursalin, Adi; Abdallah Al- Shreifeen, Iyad; Haetami, Aceng
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 1 (2024): JANUARY
Publisher : Adisam Publisher

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Abstract

In the exploration titled "Media as the Alchemist of Societal Perception: Navigating the Complex Maze of Influence, Responsibility, and Narrative Alchemy," the study delved into the intricate dynamics of media's role as a transformative force. The research in the past tense unfolded against the backdrop of an evolving media landscape, where mass media transcended its conventional role to become a modern alchemist. The investigation aimed to unravel the multifaceted dimensions of media's influence, scrutinizing its ethical responsibilities and engaging with the alchemy of narrative construction. As media, akin to an alchemist, wielded the tools of linguistic and visual elements, the study explored how it actively shaped societal consciousness. The journey through this exploration revealed that media, in its contemporary incarnation, went beyond being a mere disseminator of information. It emerged as an active participant in crafting narratives that influenced collective perceptions, navigating a labyrinth where the boundaries between reality and perception blurred. The study scrutinized the ethical considerations accompanying media's transformative role, delving into the delicate balance between informative storytelling and potential narrative manipulation. Simultaneously, it focused on the alchemy of narrative construction, unraveling how media transformed raw information into narratives resonating with the collective consciousness. This past-tense reflection encapsulates the nuanced exploration undertaken, shedding light on the transformative power of media in shaping societal perceptions and leaving the groundwork for a deeper understanding of the intricate dynamics that define its role as a modern alchemist.
The Role of Brand Anthropomorphism In Shaping Brand Love and Brand Loyalty To European Car Consumers In Indonesia Widya, Pramatatya Resindra; Mursalin, Adi
Journal Research of Social Science, Economics, and Management Vol. 2 No. 6 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i06.300

Abstract

This study will examine the influence of brand anthropomorphism and brand experience on brand love and its impact on brand loyalty with perceived price fairness as the moderation variable. The research uses a quantitative approach with a survey method. The sample in this study amounted to 250 European car users spread across DKI Jakarta, DI Yogyakarta, Central Java, East Java. The analysis model in this study will be divided into 3 stages of analysis. The first stage is multiple regression analysis, the second stage is simple regression analysis. The third stage of the moderation test with hierarchical moderated regression Brand anthropomorphism had a positive effect on the formation of brand love. Brand experience also has a positive and significant effect on brand love. Brand love has a positive effect on brand engagement. perceived price fairness does not moderate the relationship between brand love and brand engagement. For further research it is suggested to add subjective norm variables to this research model.
Strategi Akselerasi Pembiayaan ISPO pada Petani Sawit Mandiri di Desa Radak Baru Kecamatan Terantang Sugiardi, Sigit; Kurniawan, Hery Medianto; Mursalin, Adi
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50432

Abstract

Penelitian ini bertujuan untuk membuat strategi akselerasi pembiayaan ISPO bagi petani sawit mandiri. Faktanya sertifikasi ISPO merupakan tantangan finansial bagi petani sawit mandiri, karena diperlukan biaya yang cukup besar untuk mendapatkannya, sedanfkan akses pembiayaan petani cukup rendah. Oleh karena itu diperlukan strategi percepatan pembiayaan ISPO bagi petani sawit mandiri. Analisis data menggunakan pendekatan kuantitatif deskriptif melalui SWOT Analisis. Obyek penelitian adalah petani sawit mandiri di Desa Radak Baru Kecamatan Terentang Kabupaten Kubu Raya. Hasil penelitian menunjukkan bahwa posisi strategi petani sawit mandiri di Desa Radak Baru berada pada Kuadran I, yakni Strategi SO-Agresif. Strategi akselerasi pembiayaan yang dapat di implementasikan berdasarkan hasil penelitian ini adalah optimalisasi program hibah pembiayaan ISPO melalui koperasi berbadan hukum, kemitraan strategis dengan lembaga keuangan berbasis keberlanjutan, kampanye kolektif sawit berkelanjutan berbasis kesadaran petani dan permintaan pasar, sinergi program pelatihan teknis ISPO dan teknologi baru, pemanfaatan insentif fiskal dan CSR daerah untuk pendampingan ISPO, pembentukan unit usaha bersertifikasi di Koperasi dan integrasi sertifikasi ISPO ke dalam Rencana Pembangunan Desa
Pengaruh Strategi Digital Marketing terhadap Keputusan Pembelian pada Coffee and Eatery di Mediasi Customer Trust di Kota Pontianak Mursalin, Adi; Ariffin, Muchammad; Rawa, Ricola Dewi
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.4373

Abstract

The increasing use of social media has encouraged Coffee and Eatery businesses to rely on digital marketing strategies to influence consumer purchase decisions. However, empirical evidence regarding the mediating role of customer trust in this relationship remains inconsistent, particularly within small and medium-sized culinary enterprises outside major metropolitan areas. This study examines the effect of social media marketing on purchase decisions, with customer trust as a mediating variable, in the context of Coffee and Eatery businesses in Pontianak, Indonesia. Using a quantitative approach, data were collected from 110 consumers and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that social media marketing has a positive and significant effect on both customer trust and purchase decisions. However, customer trust does not have a significant effect on purchase decisions and does not mediate the relationship between social media marketing and purchase decisions. These findings suggest that, in experience-based industries, purchase decisions can be directly driven by digital marketing exposure without requiring prior trust formation. Theoretically, this study supports a contingency perspective by highlighting the limited role of customer trust as a mediating mechanism in certain consumption contexts. Practically, the findings emphasize the importance of structured and informative social media content in driving purchase behavior, while positioning trust-building strategies as more relevant for long-term relational outcomes rather than immediate purchase decisions.
Co-Authors Abdallah Al- Shreifeen, Iyad Aceng Haetami, Aceng Ariffin, Muchammad Hendarsa, Angga Hendharsa, Angga Ilpan Karnawi Kamar, Karnawi Kurniawan, Hery Medianto Natal, Natalia Rawa, Ricola Dewi Rizal, Maulana Filani Ronald Alfredo, Ronald Sugiardi, Sigit Wibowo W, Irvan Widya, Pramatatya Resindra Yanti Erlina, Maria