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All Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengembangan Wiraswasta Mozaic : Islam Nusantara Premium: Insurance Business Journal Journal of Educational Management Research
Rozinah, Siti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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PENGARUH EXPERIENTIAL MARKETING DAN CITRA PERUSAHAAN TERHADAP WORD OF MOUTH (WOM) Setiawati, Esust; Rozinah, Siti
Premium Insurance Business Journal Vol. 7 No. 1 (2020): PREMIUM INSURANCE BUSINESS JOURNAL
Publisher : P3M Trisakti School of Insurance (TSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.009 KB)

Abstract

This study examines the impact of experiential marketing and image on word of mouth (WOM). The methode used explanatory survey with random sampling. The respondent in this study were 100 respondent. The data were analyzed using linier regression. The result showed experiential marketing don’t have significant on word of mouth and image variabels has significant on word of mouth. The both of variables have simultan on word of mouth.
Pemberdayaan Ibu-Ibu Rumah Tangga Dalam Upaya Meningkatkan Ekonomi Keluarga Melalui Pengelolaan Usaha Rumahan di Tangerang Selatan Setiawati, Esust; Rozinah, Siti
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2020): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v4i2.2611

Abstract

Keberdayaan kaum perempuan di bidang ekonomi adalah salah satu indikator meningkatnya kesejahteraan.  Kaum perempuan juga mempunyai andil besar dalam kegiatan penanggulangan kemiskinan melalui pemberdayaan masyarakat. Salah satunya kaum perempuan dapat meningkatkan kesejahteraan keluarganya dengan melakukan kegiatan usaha produktif  rumah tangga, dengan memproduksi dan menjual makan rumahan. Peluang bisnis makanan rumahan masih terbuka karena makanan rumahan merupakan makanan pokok masyarakat, dimana makanan tersebut dibutuhkan setiap saat. Bisnis makanan rumahan tidak terlalu sulit dilakukan, karena ibu-ibu rumah tangga dapat melakukan kegiatan produksi atau memasak sekaligus untuk keluarganya dan bahan bakunya mudah diperoleh di pasar-pasar tradisional.  Kegiatan pengabdian masyarakat  ini, bertujuan untuk (1) memanfaatkan potensi ibu rumah tangga untuk memperoleh penghasilan tambahan guna menopang ekonomi keluarga. (2) Meningkatkan perekonomian/kesejahteraan keluarga. Luaran kegiatan pengabdian masyarakat ini adalah  Ibu-ibu Rumah Tangga RW 04, Kelurahan Pisangan Timur, Cirendeu, dapat memperbaiki manajemen usaha dan mencari peluang usaha yang dapat dilakukan dari rumah tanpa harus meninggalkan keluarga.Kata Kunci: ekonomi keluarga; ibu rumah tangga; pemberdayaan; usaha rumahanEmpowerment Of Household Mothers In Efforts To Improve The Family Economy Through Management Of Home Business In South TangerangABSTRACTThe success of women in the economic field is one indicator of welfare. Women also have a big role in poverty alleviation activities through community empowerment. One of them is women can improve welfare by carrying out household business activities, by producing and selling home. Home-based food business opportunities are still open because home-based food is community food, where food is needed all the time. Home-based food business is not too difficult to do, because housewives can do production or cooking activities at the same time for agriculture and raw materials are easily obtained in traditional markets. This community service activity aims to (1) utilize the potential of households to obtain additional benefits to support the family's economy. (2) Improve family finances / welfare. The outputs of community service activities are Housewives of RW 04, Kelurahan Pisangan Timur, Cirendeu, can improve business management and look for business opportunities that can be done from home without having to open a family.Keywords: empowerment; family economy; housewife; home business. 
Pemahaman Psikologis Siswa melalui Pendekatan Humanis dan Konstruktif dalam Pencapaian Hasil Belajar PAI Rozinah, Siti; Harun, Muhammad Saleh
Mozaic : Islam Nusantara Vol. 10 No. 1 (2024): Mozaic: Islam Nusantara
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Nahdatul Ulama Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/mozaic.v10i1.1167

Abstract

This research aims to know how the model of constructivism learning and humanism approach may equip the learning psychology among the students at the puberty age. In which the involvement of students in learning could affect in learning outcomes. A part of it, how the understanding of students’ psychology will help teachers to adjust themselves. This research is a qualitative research with a description method, and this research took place at Smart Ekselensia Junior High School. Data collecting is conducted through observation, interview and documentation. Data validity conducts through triangulation whether technic or the resources. Data analysis is done by collecting data, data reduction, data presented, taking conclusion and verification. Research results show that (1) a model of constructivism learning and humanism approach increased the positive impact at puberty age, such as addressing students’ curiosity and their willingness to try something new. (2) By understanding students’ psychology, teacher may adjust themselves in learning process and also equip the learning outcomes cognitively, affectively and psychomotor.
Building Stronger Youth through Faith-Based Organizations: Integrating Organizational Management for Character Development Hayaturrohman, Hayaturrohman; Rahman, M Abdur; Rozinah, Siti; Alhafizh, Insan
Journal of Educational Management Research Vol. 4 No. 3 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i3.1064

Abstract

This study aims to examine the contribution of religious organization activities to the character development of adolescents in Indonesia. The method used was descriptive qualitative, with data collection techniques through direct observation and documentation of activities. The results indicate that routine activities such as youth religious study groups, Quranic recitation, basic leadership training, and social activities have shaped six key character values: religiosity, discipline, responsibility, independence, leadership, and social awareness. The development process was conducted in a participatory manner, with adolescents not only participating but also implementing and managing the activities. This research provides theoretical contributions to the field of community-based character education, particularly the role of mosques as effective non-formal educational institutions in internalizing moral and spiritual values in adolescents. However, a limitation of this study lies in the lack of use of interviews or group discussions that could explore the affective and reflective aspects of the participants. Future research is recommended to use more diverse methods and expand the scope of the research to gain a more comprehensive understanding.
PERAN HIDROPONIK TANAMAN KANGKUNG MEMBUKA PELUANG UMKM MASYARAKAT SUKABUMI UTARA, KEBON JERUK, JAKARTA BARAT Nuryati, Nuryati; Fahrijal, Ahmad; Azzahra, Alivia; Putri Amalya, Alfina; Rozinah, Siti
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i2.428-437

Abstract

Budidaya tanaman kangkung secara hidroponik yang diubah menjadi keripik kangkung merupakan kegiatan yang berpotensi meningkatkan nilai tambah produksi, serta meningkatkan pendapatan dan keuntungan produsen, membuka peluang inovasi bagi Usaha Mikro, Kecil, dan Menengah (UMKM), untuk meningkatkan kesejahteraan masyarakat Sukabumi Utara. Penelitian pengabdian pada masyarakat ini bertujuan untuk memberikan pemahaman dan pengetahuan mengenai teknik budidaya sayuran menggunakan hidroponik, menjelaskan tahapan dalam pengolahan produk keripik kangkung, dan menganalisis aspek biaya produksi, pendapatan, dan sistem pemasaran. Selain itu, sayuran kangkung ditanam dengan metode hidroponik dengan menggunakan alat dan bahan yang sudah tidak terpakai lagi. Penelitian ini dilakukan di kawasan Kelurahan Sukabumi Utara, Kecamatan Kebon Jeruk, Jakarta Barat. Hasilnya tidak hanya terfokus pada budidaya sayuran, melainkan juga mencakup produk olahan seperti Keripik Kangkoeng. Proyek ini efektif dalam mengedukasi masyarakat tentang pertanian hidroponik skala rumah tangga dan meningkatkan kesadaran akan inovasi dalam pengolahan produk sayuran hidroponik. Dampak positifnya meliputi peningkatan pendapatan dan masukan bagi masyarakat yang terlibat, serta motivasi aktif dalam berperan sebagai pelaku UMKM.  
Pengaruh Kepemimpinan dan Kerjasama Tim Terhadap Kinerja Pegawai Rozinah, Siti; Syaifullah, Achmad
Jurnal Pengembangan Wiraswasta Vol 25, No 2 (2023): JPW Edisi Agustus 2023
Publisher : Universitas IPWIJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jpw.v25i2.700

Abstract

Tujuan penelitian ini adalah untuk menganalisa pengaruh kepemimpinan dan kerjasama tim terhadap kinerja pegawai baik secara parsial maupun secara simultan pada kantor Desa Teluknaga. Desain penelitian ini menggunakan deskriptif,  assosiatif dan kuantitatif. Teknik analisis data yang dipakai dalam penelitian ini menggunakan uji regresi linier berganda. Variabel kepemimpinan, kerjasama tim dan kinerja. Sampel dalam penelitian ini adalah karyawan kantor desa Teluk Naga dengan jumlah 60 responden dan tekhnik pengambilan sampel menggunakan tehnik sampel jenuh.   Hasil penelitian menunjukan kepemipinan dan kerjasama tim secara berpengaruh positif terhadap kinerja karyawan pada Kantor Desa TeluknagaThe purpose  this study was determine and analyze the influence of leadership  and teamwork on employee performance at  Kantor Desa Teluknaga.   The design research is descriptive, associative and quantitative. The analysis technique in this study used multiple linear regression. Sample in this reseach were employees of the Kantor Desa Teluknaga, and total of  respondents were 60 persons. The results of the reseach  are leadership variable and Teamwork variable has a posifive significant effect  on employee performance of Kantor Desa Teluknaga.
Co-Authors Alhafizh, Insan Azzahra, Alivia Fahrijal, Ahmad Harun, Muhammad Saleh Hayaturrohman, Hayaturrohman Nuryati Nuryati Putri Amalya, Alfina Rahman, M Abdur Setiawati, Esust Syaifullah, Achmad