Claim Missing Document
Check
Articles

Found 2 Documents
Search

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN GRIYA ARDHYA GARINI MADIUN Wagiyem, Wagiyem; Triyanto, Triyanto; Adelina, Nina; Kusmiati, Dewi
Riset Manajemen dan Akuntansi Vol 14, No 2 (2023): Volume 14 Nomor 2 November 2023
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v14i2.346

Abstract

Many corporate institutions or housing providers use the concept of the marketing mix as a strategy to attract potential customers to improve consumer purchasing decisions, especially housing. This study aims to determine the effect of marketing mix product, price, location and promotion on purchasing decisions of Griya Ardhya Garini Madiun Housing. This research is a descriptive research with a quantitative approach. The population of all consumers of Griya Ardhya Garini Madiun housing as many as 313 people was taken by Simple Random Sampling using slovin obtained a sample of 76 people. The research instrument was a questionnaire with a Likert scale. The data analysis technique used multiple linear regression analysis. The results showed that the product marketing mix, price, location and promotion had a significant effect on purchasing decisions. Price marketing mix has the most dominant influence on housing purchase decisions. Based on the analysis of the coefficient of determination result obtained that the adjusted r square value of 0,634 means that variations in housing purchasing decisions can be influenced by the product marketing mix, price, location and promotion variables of 63,4%.
Penerjemahan Istilah Ekologi Bahasa Jepang ke Bahasa Indonesia dalam Kumpulan Cerpen Miyazawa Kenji Rini, Elizabeth Ika Hesti Aprilia Nindia; Kusmiati, Dewi
IZUMI Vol 11, No 2 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/izumi.11.2.104-112

Abstract

<em>This paper discusses the translation of Japanese ecological terms into Indonesian. The objective of this research is to describe the technique of translating ecological terms in the source text to the target text and its equivalence. The data in this study was obtained from the collection of short stories Kaze no Matasaburo and Guskobudori no Denki by Miyazawa Kenji as well as its translations in Indonesian by Unpad Press. The data was collected using the literature study method with note-taking techniques. Furthermore, the data were analyzed using the padan method with the basic technique of sorting the determining element (PUP) then continued with the hubung banding technique. The results of data analysis are presented by informal methods. Based on the results of the analysis, translation techniques used in this collection of short stories are, (a) borrowing, (b) calque, (c) transposition, (d) modulation, (e) equivalence, (f) adaptation, (g) borrowing and transposition, (h) modulation and equivalence, and (i) borrowing, transposition, and modulation.</em> <a href="https://gb777info.com">gb777</a><a href="https://pajak.blitarkota.go.id/uploads/profile/">gb777</a><a href="https://baak.uika-bogor.ac.id/uploads/">slot gacor</a><a href="https://siadmin.baak.uika-bogor.ac.id/files/images/">gb777</a><a href="https://jdih.dprd-pemalangkab.go.id/">gb777</a><a href="https://disnakertrans.bungokab.go.id/">GB777</a><a href="https://jdih.bungokab.go.id/">GB777</a>slot gacorslot gacor