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All Journal Riset Manajemen dan Akuntansi Journal of Innovative and Creativity
Kusmiati, Dewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN GRIYA ARDHYA GARINI MADIUN Wagiyem, Wagiyem; Triyanto, Triyanto; Adelina, Nina; Kusmiati, Dewi
Riset Manajemen dan Akuntansi Vol 14, No 2 (2023): Volume 14 Nomor 2 November 2023
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v14i2.346

Abstract

Many corporate institutions or housing providers use the concept of the marketing mix as a strategy to attract potential customers to improve consumer purchasing decisions, especially housing. This study aims to determine the effect of marketing mix product, price, location and promotion on purchasing decisions of Griya Ardhya Garini Madiun Housing. This research is a descriptive research with a quantitative approach. The population of all consumers of Griya Ardhya Garini Madiun housing as many as 313 people was taken by Simple Random Sampling using slovin obtained a sample of 76 people. The research instrument was a questionnaire with a Likert scale. The data analysis technique used multiple linear regression analysis. The results showed that the product marketing mix, price, location and promotion had a significant effect on purchasing decisions. Price marketing mix has the most dominant influence on housing purchase decisions. Based on the analysis of the coefficient of determination result obtained that the adjusted r square value of 0,634 means that variations in housing purchasing decisions can be influenced by the product marketing mix, price, location and promotion variables of 63,4%.
An Analysis Of Students’ Strategy In Learning Simple Past Tense At Eighth Grade Of SMP Negeri 21 Palembang Inton, Inton; Kusmiati, Dewi; Firdaus, Masagus
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This research examines for students studying English as a second language, mastering grammar—especially the simple past tense—is crucial. Nonetheless, a lot of students still struggle to write and speak in the past tense accurately. The purpose of this study is to examine how SMP 21 Palembang eighth-grade students acquire the simple past tense. This research employed a descriptive qualitative method supported by quantitative data. The participants were 28 students from class VIII in the 2024/2025 academic year. Data were collected through questionnaires, classroom observations, and interviews. The results revealed that students applied three major types of strategies: cognitive strategies (memorizing verbs and practicing exercises), metacognitive strategies (planning and evaluating their learning), and social strategies (asking for help from teachers or peers). Cognitive strategies were the most dominant (53.6%), followed by social strategies (28.6%), and metacognitive strategies (17.8%). The results show that students' comprehension of the simple past tense was improved when they combined these tactics. The findings indicate that most students rely on repetition and memorization rather than contextual understanding, suggesting the need for more communicative and meaningful grammar instruction.
Co-Authors Adelina, Nina Inton, Inton Masagus Firdaus, Masagus wagiyem, wagiyem