Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal BJRM (Bongaya Journal of Research in Management) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Ilmiah Bongaya (JIB)
Hasmin, Farhana
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Measuring Banking Profitability Based on Quality Earning Assets and Net Performing Loan Trisnawaty, Trisnawaty; Hasmin, Farhana
BJRM (Bongaya Journal For Research in Management) Vol. 4 No. 2 (2021): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v4i2.248

Abstract

This study aims to determine whether Earning Asset Quality affects Profitability, whether Non-Performing Credit affects Profitability, and to determine whether Earning Asset Quality and Non-Performing Credit have a simultaneous effect on Profitability. Collecting data using secondary data obtained from the financial statements using the cross-sectional technique. The population in this study is the financial statements PT Bank Negara Indonesia Tbk. Branch Makassar Period 2011 – 2019 taken while the sample amounted to 36 pieces. The results of such financial statements have been tested with the classical assumption in the form of normality assumptions, assumptions, and assumptions multicollinearity autokorellasy. Methods of data analysis using multiple linear regression analysis". "The first results showed that The Quality Of Productive Assets significant positive effect on The Profitability. Both Problem Loan does not affect a positive and significant impact on Profitability. Third, The Quality Of Productive Assets and Problem Loan influence simultaneously the value of The Profitability:
Mengukur Pertumbuhan Perusahaan Dan Corporate Size Dalam Pengaruhnya Terhadap Struktur Modal Hasmin, Farhana; Agung, Agung
Jurnal Ilmiah Bongaya Vol. 5 No. 1 (2021): Juni 2021 : Jurnal Ilmiah Bongaya
Publisher : P3M STIEM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak: Pengaruh Pertumbuhan Perusahaan dan Ukuran Perusahaan Terhadap Struktur Modal Pada Perusahaan Manufaktur Makanan dan Minuman Yang Terdaftar di Bursa Efek Indonesia”. Jurusan Manajemen Fakultas Ekonomi. Sekolah Tinggi Ilmu Ekonomi STIEM Bongaya Makassar. (Dibimbing oleh Eli Hasmin dan Muh. Irfai Sohilauw)Penelitian ini bertujuan untuk mengetahui pengaruh pertumbuhan perusahaan dan ukuran perusahaan terhadap struktur modal pada perusahaan manufaktur makanan dan minuman yang terdaftar di bursa efek indonesia. Metode pengumpulan data Galeri Investasi STIEM Bongaya Makassar.pengumpulan data menggunakan data sekunder dengan menggunakan teknik purposive sampling. Populasi dalam penelitian ini adalah seluruh perusahaan manufaktur makanan dan minuman yang terdaftar dibursa efek indonesia selama priode 2015-2019 sejumlah 12 perusahaan sedangkan sampel yang diambil jumlah pengamatan selama 5 tahun (2015-2019). Data yang diperoleh dianalilis dengan menggunakan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa semua hipotesis pengaruh positif dan signifikan berdasarkan uji t dan uji F. Ini berarti bahwa baik secara persial maupun simultan, pertumbuhan perusahaan dan ukuran perusahaan berpengaruh positif dan signifikan terhadap struktur modal pada perusahaan manufaktur makanan dan minuman yang terdaftar di bursa efek indonesia.
PENGARUH MEDIA SOSIAL TERHADAP PERILAKU KONSUMEN DAN STRATEGI PEMASARAN: ANALISIS LITERATUR REVIEW Ilyas, Krisna; Hasmin, Farhana; Trisnawataty, Trisnawataty; Indah Safitri, Ari Sarwo; Indah Azhari, Sri Rahayu
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.186

Abstract

Social media has fundamentally transformed the landscape of consumer behavior and marketing strategies in the digital era. This research analyzes the influence of social media on consumer behavior transformation and marketing strategy evolution through comprehensive literature review methodology. Analysis reveals that consumer decision journey has evolved from traditional linear models into dynamic and multi-touchpoint processes, where consumers actively conduct in-depth research through user-generated content and social proof before making purchase decisions. Social media creates new paradigms in marketing communication that are interactive and community-based, with user-generated content and peer recommendations becoming dominant factors in shaping brand perception. From strategic perspectives, authentic content marketing, long-term influencer partnerships, and social commerce integration prove most effective in driving customer engagement and conversion. Personalization through advanced targeting and machine learning algorithms enables precision marketing that significantly increases ROI. However, challenges such as privacy concerns, algorithm changes, and competition intensity demand continuous strategic adaptations. Omnichannel integration and advanced analytics become essential for optimizing customer experience and measuring effectiveness of social media marketing investments in achieving business objectives.
Co-Authors Agung Agung Ilyas, Krisna Indah Azhari, Sri Rahayu Indah Safitri, Ari Sarwo Trisnawataty, Trisnawataty Trisnawaty, Trisnawaty