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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Ilyas, Krisna
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH MEDIA SOSIAL TERHADAP PERILAKU KONSUMEN DAN STRATEGI PEMASARAN: ANALISIS LITERATUR REVIEW Ilyas, Krisna; Hasmin, Farhana; Trisnawataty, Trisnawataty; Indah Safitri, Ari Sarwo; Indah Azhari, Sri Rahayu
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.186

Abstract

Social media has fundamentally transformed the landscape of consumer behavior and marketing strategies in the digital era. This research analyzes the influence of social media on consumer behavior transformation and marketing strategy evolution through comprehensive literature review methodology. Analysis reveals that consumer decision journey has evolved from traditional linear models into dynamic and multi-touchpoint processes, where consumers actively conduct in-depth research through user-generated content and social proof before making purchase decisions. Social media creates new paradigms in marketing communication that are interactive and community-based, with user-generated content and peer recommendations becoming dominant factors in shaping brand perception. From strategic perspectives, authentic content marketing, long-term influencer partnerships, and social commerce integration prove most effective in driving customer engagement and conversion. Personalization through advanced targeting and machine learning algorithms enables precision marketing that significantly increases ROI. However, challenges such as privacy concerns, algorithm changes, and competition intensity demand continuous strategic adaptations. Omnichannel integration and advanced analytics become essential for optimizing customer experience and measuring effectiveness of social media marketing investments in achieving business objectives.
PENGARUH PROFITABILITAS, OPINI AUDIT, UKURAN PERUSAHAAN, DAN SOLVABILITAS TERHADAP KETEPATAN WAKTU PELAPORAN KEUANGAN PADA PERUSAHAAN OTOMOTIF DI BURSA EFEK INDONESIA (BEI) Ilyas, Krisna; Nurhasanah, Andi; Wahyuni, Ayu Sri; Ariani, Windi; Sandi, Sandi
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.25374

Abstract

Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk menguji profitabilitas, opini audit, ukuran perusahaan dan solvabilitas terhadap ketepatan pelaporan keuangan pada perusahaan otomotif yang terdaftar di Bursa Efek Indonesia (BEI). Data dalam penelitian ini, diperoleh dari laporan keuangan perusahaan otomotif yang terdaftar di Bursa Efek Indonesia (BEI). Penelitian ini menggunakan data sekunder dengan mengunjungi bursa efek Indonesia (idx.co.id). Metode analisis data yang digunakan yaitu analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: secara persial profitabilitas, opini, ukuran perusahaan dan solvabilitas berpengaruh positif dan signifikan terhadap ketepatan waktu pelaporan keuangan.
Co-Authors Ariani, Windi Hasmin, Farhana Indah Azhari, Sri Rahayu Indah Safitri, Ari Sarwo Nurhasanah, Andi Sandi Sandi Trisnawataty, Trisnawataty Wahyuni, Ayu Sri