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All Journal Media Mahardhika BEGAWE: Jurnal Pengabdian Masyarakat
Reny, Armalia
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH RISIKO KREDIT DAN TINGKAT KECUKUPAN MODAL TERHADAP TINGKAT PROFITABILITAS PADA BAITUL MAAL WAT TAMWIL (BMT) PRINGSEWU Reny, Armalia
Media Mahardhika Vol 18 No 2 (2020): January 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.255 KB) | DOI: 10.29062/mahardika.v18i2.164

Abstract

This research purposed to test wheter or not there is the effect of credit risk as measured by the ratio of  Non Performing Financings (NPF) and Capital Adequacy as measured using the Capital Adequacy Ratio (CAR) to the level of profitability as measured using the ratio of Return On Equity (ROE) on Baitul Maal wat Tamwil (BMT) Pringsewu.Population in this research that the Baitul Maal wat Tamwil Pringsewu. As a sample of financial statement BMT Pringsewu for five years from 2010 until 2014. The analutical method used is multiple regression analysis. Based on the result of  multiple regression analysis with significance level of 5% or 0.05 , then the result of this research can be concluded that (1) simultaneous independent variables that affect the NPF and CAR to ROE (2) NPF has a negative influence on the ROE while (3) CAR positive effect on ROE..
ANALISIS PENGARUH PROMOSI, KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BUSANA LADYFAMESHOP BANDAR LAMPUNG Reny, Armalia
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.869 KB) | DOI: 10.29062/mahardika.v17i2.165

Abstract

Society needs to dress up and dress is very advanced and follows the world fashion trends, so that big people?s desire to follow the development and style of dress according to the fashion new trends.  This study was conducted in search of how much influence arises from each variable that is promotion, quality, and price in the independent variable.In determining the number of samples to be taken, the researcher used a simple random sampling technique by taking samples at random regardless the strata found in the population.  Because it is believed that the sample was homogenous.  Determination of the number of samples of research carried out by using the computation slovin. Based on the calculation formula slovin, the study used sample as many as 71 customers Ladyfameshop clothing store located in Bandar Lampung. Based on partial analysis, it turns this study show that each of the independent variables examined in this particular study has convincing influence on the dependent variable.  The variable is evident in the promotion,quality, and price have a convincing influence on the dependent variable is purchase decisions on Ladyfameshop Clothing Stores Bandar Lampung.  Simultaneous testing, evidently the results prove that each of the independent variables (Promotion, Quality, and Price) simultaneously has significant influence on purchase as dependent variable of the store purchasing decisions Ladyfameshop Bandar Lampung.
DIGITAL MARKETING FOR EXPANSION OF UMKM MARKET FOR BANANA CHIPS PRODUCTS AWARE GROUP IN VILLAGE TOURISM PAHAWANG ISLAND Dirayati, Fadhilah; Novalia Sari, Pipit; Yusda, Desi Derina; Reny, Armalia; Arsandi, William
BEGAWE: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): BEGAWE: Jurnal Pengabdian Masyarakat, Desember 2023
Publisher : Lembaga Berugak Baca

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62667/begawe.v1i2.26

Abstract

Kegiatan pengabdian kepada masyarakat yang akan dilaksanakan berupa Digital Marketing untuk perluasan pasar UMKM Produk Kripik Pisang Kelompok Sadar Wisata Desa Wisata Pulau Pahawang sehingga UMKM dapat memaksimalkan potensi yang dimiliki dan menyesejahterakaan masyarakat desa wisata pulau pahawang dan sekitarnya. Khalayak sasaran dalam pengabdian kepada masyarakat ini adalah aparat desa, pengelola UMKM Produk Keripik Pisang dan masyarakat sekitar. Pelaksanaan pengabdian kepada masyarakat dilakukan dengan penyuluhan terlebih dahulu kemudian baru melakukan pendampingan akan praktek dari penyuluhan tersebut. Ketersediaan tenaga ahli dari para Dosen Universitas Mitra Indonesia, dan para tenaga pembantu dari Mahasiswa, peserta (masyarakat), Pejabat setempat sehingga terlaksananya kegiatan pengabdian kepada Mayarakat ini. Manfaat yang didapatkan dari kegiatan Pengabdian Kepada Masyarakat ini antara lain dapat mengedukasi pelaku UMKM dan masyarakat dalam penerapan digital marketing. Hasil pengabdian masyarakat diketahui dalam pengelolaan produk-produk UMKM usaha keripik masih memerlukan pelatihan lanjutan dalam pengemasan dan penggunaan aplikasi untuk pemasaran digital
Co-Authors Arsandi, William Dirayati, Fadhilah Novalia Sari, Pipit Yusda, Desi Derina