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All Journal HIKMATUNA: Journal for Integrative Islamic Studies Hikmatuna
Aziz, Hassanuddeen B Abd
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Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Hikmatuna

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Sharia Value Logic as the Old Value Logic: Second Order Research Mursid, Mansur Chadi; Aziz, Hassanuddeen B Abd
Hikmatuna : Journal for Integrative Islamic Studies Vol 6 No 1 (2020): Hikmatuna: Journal for Integrative Islamic Studies, June 2020
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/hikmatuna.v6i1.8798

Abstract

Concept of value is the old scince, but now especially in Islamic marketing interested to study again. To analyze shariah value logic as the old value logic by literature study, we proposed shariah value logic as mediating role between innovation and performance. Quantitatified shariah value logic (SVL) have examined, in this paper explored SVL from the theory of value to building the new value of innovation. Second order NPD innovation and NPD performance developed in this study. Research limited in building concepts, future research can exploring determinants and consequences of the shariah value logic.
Co-Authors Mansur Chadi Mursid