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Analisis Segmen Pasar dan Prilaku Nasabah Bank Syariah: Kajian Hukum Islam Terhadap Produk HSBC Amanah Indonesia Mursid, Mansur Chadi; Irviana, Rr. Kathrin
Al-Iqtishad: Journal of Islamic Economics Vol 4, No 2: July 2012
Publisher : Faculty of Shariah and Law

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v4i2.2097

Abstract

The purpose of this research is for identifying market segment and customer behavior toward Islamic banking and its marketing implications in all regions of DKI Jakarta. The analytical tools applied are analysis of cluster, factor, and descriptive. The result of this research for segmentation aspect showed the characteristics and size of each market segment of Islamic banks. The market segment consists of shariah loyalist, floating mass, and conventional loyalist. From this research, floating mass segment is the most potential segment due to its market size compared to shariah loyalist and conventional loyalist segmentsDOI: 10.15408/aiq.v4i2.2097
Shariah Value Logic to Enhance NPD Performance Mursid, Mansur Chadi
International Journal of Islamic Business and Economics (IJIBEC) IJIBEC VOLUME 2 NO. 1 JUNE 2018
Publisher : Faculty of Islamic Economics and Business of Institut Agama Islam Negeri (IAIN) Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.911 KB) | DOI: 10.28918/ijibec.v2i1.1146

Abstract

To analyze shariah value logic as the role mediating in the relationship between NPD Innovation and NPD Performance. We purposed shariah value logic as mediating role in this study. The questionnaires will be given to only the managers of LKMS (the board of shariah micro finance) in Pekalongan, Indonesia with total 246 responden from 24 LKMS (Baitul Maal wa Tamwil, Baitul Tamwil, Kospin Jasa Shariah, and KSPP Shariah). Shariah Value Logic significantly affect to Customer Brand Trust. Research limited in muamalah, future research can exploring in ebadat. LKMS adapted shariah value logic to get customer brand trust. Shariah value logic as the new variable and theory concept. Indirect, NPD Innovation positive significantly affect to NPD Performance with shariah value logic and customer brand trust are as mediating role.
ANALISIS TEKNIS APLIKASI KAMUS BAHASA ARAB–INDONESIA BERBASIS WEB Mansur Chadi Mursid
Pro Bisnis Vol 8, No 2: Agustus (2015)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.062 KB) | DOI: 10.35671/probisnis.v8i2.398

Abstract

Bahasa memiliki peran yang penting dan strategis dalam aktifitas, fungsi dan transformasi informasi. Makalah ini bertujuan mengungkapkan aplikasi kamus Bahasa Arab-Indonesia berbasis World Wide Web (WEB). Pada pembuatan kamus ini dibutuhkan Arabic Unicode. Aplikasi Arab-Indonesia memiliki tugas utama menyimpan huruf hijaiyah, menyimpan tipe kata, perubahan kata, dan bentuk kata. Aplikasi kamus Arab-Indonesia berbasis WEB dapat memudahkan pembelajran di dunia pendidikan. Kata Kunci: Bahasa Arab, Sistem Informasi, WEB
ANALISIS SEGMEN PASAR DAN PERILAKU NASABAH BANK SYARIAH: KAJIAN HUKUM ISLAM TERHADAP PRODUK HSBC AMANAH INDONESIA Mansur Chadi Mursid; Rr. Kathrin Irviana
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 4, No 2: July 2012
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.829 KB) | DOI: 10.15408/aiq.v4i2.2532

Abstract

The purpose of this research is for identifying market segment and customer behavior toward Islamic banking and its marketing implications in all regions of DKI Jakarta. The analytical tools applied are analysis of cluster, factor and descriptive. The result of this research for segmentation aspect showed the characteristics and size of each market segment of Islamic banks. The market segment consists of syariah loyalist, floating mass and conventional loyalist. From this research, floating mass segment is the most potential segment due to its market size compared to syariah loyalist and conventional loyalist segments.DOI: 10.15408/aiq.v4i2.2532
Shariah Value Logic to Enhance NPD Performance Mansur Chadi Mursid
International Journal of Islamic Business and Economics (IJIBEC) IJIBEC VOLUME 2 NO. 1 JUNE 2018
Publisher : Faculty of Islamic Economics and Business of UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v2i1.1146

Abstract

To analyze shariah value logic as the role mediating in the relationship between NPD Innovation and NPD Performance. We purposed shariah value logic as mediating role in this study. The questionnaires will be given to only the managers of LKMS (the board of shariah micro finance) in Pekalongan, Indonesia with total 246 responden from 24 LKMS (Baitul Maal wa Tamwil, Baitul Tamwil, Kospin Jasa Shariah, and KSPP Shariah). Shariah Value Logic significantly affect to Customer Brand Trust. Research limited in muamalah, future research can exploring in ebadat. LKMS adapted shariah value logic to get customer brand trust. Shariah value logic as the new variable and theory concept. Indirect, NPD Innovation positive significantly affect to NPD Performance with shariah value logic and customer brand trust are as mediating role.
Analisis Peranan Leadership Serta Budaya Organisasi terhadap Perilaku Karyawan Indah Ayu Lestari; Mansur Chadi Mursid
BANCO: Jurnal Manajemen dan Perbankan Syariah Vol 3 No 2 (2021): Banco: Jurnal Manajemen dan Perbankan Syariah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/banco.v3i2.2486

Abstract

Organisasi adalah media sekelompok orang yang memiliki tujuan serta ingin dicapai melalui orang-orang yang berada dalam organisasi tersebut. Pencapaian melalui berapa orang tersebut merupakan pokok tercapainya tujuan yang telah direncanakan. Namun banyaknya masyarakat yang menilai suatu keberhasilan dari organisasi atau perusahaan ditautkan dengan adanya rangkaian produksi barang maupun jasa yang berkualitas tinggi dan berkuantitas. Bagian atau unsur terpenting di antara bagian-bagian tersebut yaitu sumber daya manusia (SDM), individual atau tenaga kerja. Dapat diketahui faktor sumber daya manusia atau tenaga kerja merupakan pengendali dari segala macam aktivitas perusahaan. Tujuan organisasi dapat tercapai apabila didukung oleh leadership atau kepempinan dan budaya organisasi yang efektif sehingga kinerja karyawan dapat terus berkembang dan meningkat. Dengan kinerja karyawan meningkat akan berdampak positif pada kinerja organisasi juga. Peningkatan Kinerja karyawan dapat dilakukan dengan memperbaiki atau merubah budaya organisasi yang lebih efektif karena Budaya Orgnaisasi secara positif signifikan mempengaruhi kinerja karyawan.
The mediating role of behavioral control on the intention to repurchase halal cosmetics MANSUR CHADI MURSID; Andita Dwi Palupiningtyas; Abdul Hamid; Aenurofik Aenurofik
Jurnal MANAJERIAL Vol 21, No 1 (2022)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v21i1.37879

Abstract

The more growth in the cosmetic industry today does not rule out that there are cheats that occur either from the ingredients used or the chemical content contained in cosmetics. In the marketing world there is a theory about consumer behavior in choosing and consuming a product, namely Theory of Planned Behavior (TPB). TPB identifies influences that predict and change behavior, where behavioral intention is influenced by: a person's attitude, beliefs about whether an individual who is important to that person approves or disapproves of the behavior, and perceived control over performing the behavior. The purpose of this study was to determine the effect of consumer attitudes and subjective norms on the intention to repurchase halal cosmetics mediated by behavioral control on as many as 150 college students in Pekalongan with the sampling technique using purposive sampling. The analysis technique used in this research is the Structural Equation Modeling analysis technique with the help of the AMOS version 22 program. This research includes field research with a quantitative approach. Sources of data obtained from primary data and secondary data, while the data in this study were obtained from observations, questionnaires and documentation. Based on the results of the analysis in this study, the results show that (1) consumer attitudes have a positive and significant effect on behavior control, (2) subjective norms have a positive and significant effect on behavior control, (3) consumer attitudes have a positive and significant effect on repurchase interest, (4) subjective norm has a significant positive effect on the intention to repurchase cosmetic products labeled halal, (5) behavioral control has a positive and significant effect on repurchase interest, (6) Behavioral control can mediate the effect of consumer attitudes on consumer repurchase interest in halal cosmetic products , (7) Behavioral control can mediate the effect of subjective norms on consumer repurchase interest in halal cosmetic products.
PENGARUH PERUBAHAN KOMUNIKASI MELALUI TEKNOLOGI INFORMASI DIGITAL TERHADAP KINERJA KARYAWAN AKIBAT DAMPAK COVID-19 Mansur Chadi Mursid; Nadhifatul Amnisa; Fahmi Abdillah; Imahda Aljihat
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 2 (2022): JMBI UNSRAT Volume 9 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i2.37384

Abstract

Abstract: This study aims to determine the effect of digital communication used by employees as a communication tool while working at home due to covid-19. During the COVID-19 pandemic, everyone is required to carry out all their activities at home, whether at school, work, and other activities. Due to the limitation of a person to socialize, media is needed to communicate with each other. This digital media certainly has its own impact on employee performance. Where they must be able to adapt to digital media communication and must be able to master the existing media to facilitate their work. The research method used in this research is descriptive and the type of research used is library research. Abstrak: Penelitian ini betujuan untuk mengetahui pengaruh dari komunikasi digital yang digunakan oleh karyawan sebagai alat komunikasi selama bekerja dirumah akibat covid-19. Selama pandemic covid-19 semua orang diharuskan untuk melakukan segala aktivitasnya didalam rumah saja, baik sekolah, bekerja, dan aktiofitas lainnya. Karena dibatasinya seseorang untuk bersosialisasi ini, maka dibutuhkan media untuk berkomunikasi antar sesama. Media digital ini tentunya memberikan dampak tersendiri bagi kinerja karyawan. Dimana mereka harus mampu beradaptasi dengan komunikasi media digital dan harus mampu menguasai media yang ada untuk mempermudah pekerjaannya. Metode peneletian yang digunakan dalam penelitian ini adalah deskriptif dan jenis penelitian yang digunakan adalah kepustakaan (library research).
Online buying and selling with Salam Contract in the consumption behavior of millennial youth Fathimatuz Zahro; Mansur Chadi Mursid
Indonesian Journal of Islamic Economics Research Vol 4, No 1 (2022): Indonesian Journal of Islamic Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/ijier.v4i1.6629

Abstract

The era of globalization can be said to be the spread of habits that have become worldwide relationships in the social life on a larger scale, including in Indonesia, which is still in the category of developing countries. The current developing trend is buying and selling online, buying and selling online is a buying and selling transaction where the buyer must order first. In fiqh terms, it is called bay 'as-salam. This results in the occurrence of consumptive behavior, namely where a person's act of buying an item without any reasonable consideration that the person buying an item is not based on a need factor. This study aims to find out about buying and selling in the view of Islam, as well as the practice of buying and selling salam (orders) online and to find out the consumer behavior of millennial teenagers today. This study uses a qualitative method. The type of research used by the author is library research, a series of activities related to library data collection methods.
Sharia Value Logic as the Old Value Logic: Second Order Research Mansur Chadi Mursid; Hassanuddeen B Abd Aziz
Jurnal Hikmatuna Vol 6 No 1 (2020): HIKMATUNA: Journal for Integrative Islamic Studies, June 2020
Publisher : Postgraduate Program, Universitas Islam Negeri (UIN) K. H. Abdurrahman Wahid Pekalongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.461 KB) | DOI: 10.28918/hikmatuna.v6i1.2433

Abstract

Concept of value is the old scince, but now especially in Islamic marketing interested to study again. To analyze shariah value logic as the old value logic by literature study, we proposed shariah value logic as mediating role between innovation and performance. Quantitatified shariah value logic (SVL) have examined, in this paper explored SVL from the theory of value to building the new value of innovation. Second order NPD innovation and NPD performance developed in this study. Research limited in building concepts, future research can exploring determinants and consequences of the shariah value logic.