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All Journal JAE (Jurnal Akuntansi dan Ekonomi) JOSAR (Journal of Students Academic Research)
Tsania Rahmawati
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Economics, Econometrics & Finance Education Electrical & Electronics Engineering

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THE INFLUENCE OF MARKETING MIX ON SALES VOLUME AT RIZQI STORE, TAWANGSARI VILLAGE, GARUM DISTRICT, BLITAR REGENCY Tsania Rahmawati; Hanik Amaria
JOSAR (Journal of Students Academic Research) Vol 8 No 2 (2023): September
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.3190

Abstract

More and more needs make people’s demand and purchasing power also increase. Therefore, the title of this research is The Effect of Marketing Mix Strategy on Increasing Sales Volume at Rizqi Store, Tawangsari Village, Garum District, Blitar Regency. The research method used is the quantitative research method. The population used is all consumers who buy at Rizqi Store, Tawangsari Village, Garum District, Blitar Regency with a sample size of 80 respondents and sampling techniques using simple random sampling. The data collection technique used a questionnaire and data analysis was assisted by the SPSS Statistics 26 application. Based on the results of this study, product, and promotion have a positive and significant effect on increasing sales volume, while price and place have no effect and are insignificant to increasing sales volume at Rizqi Store, Tawangsari Village, Garum District, Blitar Regency. Simultaneously or together, product, price, place, and promotion affect increasing sales volume at Rizqi Store, Tawangsari Village, Garum District, Blitar Regency.
PENGARUH SURPLUS ARUS KAS BEBAS DAN KUALITAS AUDIT TERHADAP MANAJEMEN LABA Tsania Rahmawati
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 5 No 2 (2020): JURNAL AKUNTANSI DAN EKONOMI
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.398 KB) | DOI: 10.29407/jae.v5i2.14371

Abstract

The purpose of this research is to examine the effect of surplus free cash flow, audit quality, and the interaction between surplus free cash flow and audit on earnings management. This study uses secondary data in the form of annual reports and financial statements of manufacturing companies listed on the Indonesia Stock Exchange in 2015 and 2016. The sampling method used in this study was purposive sampling. The total research sample is 48 samples. The results showed that surplus free cash flow has a positive effect on earnings management, audit quality significantly influences earnings management, but the interaction between surplus free cash flow and audit quality has no impact on earnings management.
Co-Authors Hanik Amaria