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All Journal Practice of Fashion and Textile Education Journal
Zahra, E Lutfia
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Physics

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PREFERENSI KONSUMEN PADA CITRA FASHION Rahmadianti, Yola; Wesnina, Wesnina; Zahra, E Lutfia
Practice of Fashion and Textile Education Journal Vol. 3 No. 1 (2023): Practice of Fashion and Textile Education Journal
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/pftej.v3i1.34932

Abstract

This study aims to obtain information about consumer preferences on fashion imagery in fast fashion brands and local clothing brands. The research method uses a survey method with a descriptive quantitative approach. This research instrument is in the form of a questionnaire with a research sample of 100 male and female respondents aged 18- 25 years who live in DKI Jakarta using Google Form on a research sample of 100 respondents with a likert scale. The results of this study show indicators of personality, credibility, attributes, social status, guarantees and benefits in the variables of consumer preferences on the image of fashion show well. The highest percentage obtained from the social status indicator of 73% indicates good which means that generation Z has a brand image preference that can create a social status such as looking fashionable in order to be recognized by peer groups. The lowest percentage obtained by the credibility aspect, namely 58% shows good, which means that generation Z has a credibility preference that presents products according to advertisements and trusted quality.    
Penilaian E-modul Menggambar Ilustrasi Desain Gaya Harajuku Siahaan, Maria Angelina Arimbi; Zahra, E Lutfia; Prabawati, Melly
Practice of Fashion and Textile Education Journal Vol. 4 No. 1 (2024): Practice of Fashion and Textile Education Journal
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/pftej.v4i1.43213

Abstract

ABSTRACT This research aims to determine the results of the e-module for Drawing Harajuku Style Design Illustrations e-module and produce an e-module for Drawing Harajuku Style Design Illustrations. The research method used in this research is a descriptive quantitative method with a pre-experimental one-shot case study approach. Data collection techniques use closed-open instruments, which is given to expert panelists using indicators based on aspects of good module characteristics and based on aspects of module quality elements. The results of this research show that material assessment based on aspects of good module characteristics obtained an assessment percentage of 90.07%, while media assessment based on aspects of module quality elements obtained an assessment percentage of 93.01%. Therefore, the overall assessment of the Harajuku Style Design Illustration Drawing E-module received an assessment percentage of 91.54% and categorized as "Very Good" so that it can be used in the learning process. Keywords :E-module, Drawing, Design Illustrations, Harajuku Style
Co-Authors Prabawati, Melly Rahmadianti, Yola Siahaan, Maria Angelina Arimbi Wesnina, Wesnina