<![CDATA[Dalam menghadapi persaingan ketat di industri Food and Beverage (F&B), PT MAP boga, melalui merek unggulannya Pizza Marzano, berhasil mengimplementasikan strategi digital public relations yang efektif. Penelitian ini menggunakan metode kualitatif serta teori digital public relations. Dalam menghadapi persaingan ketat di industri Food and Beverage (F&B), PT MAP boga, melalui merek unggulannya Pizza Marzano, berhasil mengimplementasikan strategi digital public relations yang efektif. Analisis mendalam terhadap lingkungan industri F&B memungkinkan perusahaan untuk menyesuaikan. Penelitian ini menggunakan metode kualitatif serta teori digital public relations. Hasil penelitian ini menunjukan bahwa strategi yang di lakukan oleh pizza marzano berhasil karena melalui media instagram banyak konsumen yang antusias dalam menunggu informasi yang di berikan oleh pizza marzano dalam bentuk postingan. Strategi Pizza Marzano bukan hanya membantu membangun citra positif dan meningkatkan keterlibatan konsumen, tetapi juga memperkuat posisi perusahaan di pasar F&B yang kompetitif. Terus beradaptasi dengan perkembangan teknologi dan tren konsumen akan menjadi kunci untuk mempertahankan daya saing di era digital yang terus berkembang. In the face of fierce competition in the Food and Beverage (F&B) industry, PT MAP boga, through its flagship brand Pizza Marzano, has successfully implemented an effective digital public relations strategy. This research uses qualitative methods as well as digital public relations theory. In the face of fierce competition in the Food and Beverage (F&B) industry, PT MAP boga, through its flagship brand Pizza Marzano, has successfully implemented an effective digital public relations strategy. In-depth analysis of the F&B industry environment allows companies to tailor this research using qualitative methods as well as digital public relations theory. The results of this study show that the strategy carried out by pizza marzano is successful because through Instagram media many consumers are enthusiastic in waiting for information provided by pizza marzano in the form of posts. Pizza Marzano's strategy not only helps build a positive image and increase consumer engagement, but also strengthens the company's position in the competitive F&B market. Continuing to adapt to technological developments and consumer trends will be key to maintaining competitiveness in the ever-evolving digital era.]]>
