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ANOMALI FENOMENA POPULISME DI BELANDA Khatibul Umam; Muhammad Ryanto; Muhammad Uznul Fajrin; Achmad Fachrozy Day
WANUA : Jurnal Hubungan Internasional Vol. 6 No. 1 (2021): WANUA : Jurnal Hubungan Internasional
Publisher : Departemen Ilmu Hubungan Internasional Univesitas Hasanuddin

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Abstract

Populism is commonly defined as a spesific form of political rethoric, which consider that the prominence as well as legitimacy of politic is depend on the societies altogether. Foreseeing the dominant elit entities as corrupt and stating that the aim of politic would be best acquired through the direct connection between government and the societies. Currently, the issue of populism has already become something which is immensely discussed in many countries and transcripted within many scientific journals. The form of populism which is currently spreadly used is a populism as the concept of political behavior where several world’s politician attemp to construct people’s mind to perceive that the best circumstances which is being offered and glorified by the authority as something good, more spesificaly globalisation by the case, is otherwise possess too much disadvantage which is enormously potential to harm lots of actors. Many newly-elected president in several superpower countries was coming from political party which is in line with idea of populism. However, still there are several states which haven’t succeeded yet which regardless their utilizing of populism, yet they lose. This circumstances is then recognized as anomaly of populism. Populisme diartikan sebagai suatu bentuk khas retorika politik, yang menganggap keutamaan dan keabsahan politik terletak pada rakyat, memandang kelompok elit yang dominan sebagai korup, dan bahwa sasaran-sasaran politik akan dicapai paling baik melalui cara hubungan langsung antara pemerintah dan rakyat, tanpa perantaraan lembaga-lembaga yang ada. Saat ini, isu populisme telah menjadi sesuatu yang sangat banyak dibahas di berbagai negara dan telah diangkat dalam berbagai tulisan ilmiah. Bentuk populisme yang saat ini banyak digunakan ialah bentuk populisme sebagai gaya politik, dimana beberapa politisi dunia berupaya untuk mengkonstruksi pikiran masyarakat untuk menganggap bahwa kondisi yang dianggap baik oleh pihak-pihak otoritas, dalam hal ini globalisasi, merupakan sesuatu yang justru memiliki banyak sekali kekurangan yang saat ini sangat berpotensi untuk merugikan banyak pihak. Banyak presiden-presiden yang baru terangkat di beberapa negara-negara besar di dunia saat ini berasal dari partai politik yang menganut paham populisme. Namun, pada faktanya masih ada beberapa negara yang sekalipun menggunakan ajaran populisme tapi belum dapat memenangkan pemilihan presiden, kondisi inilah yang kemudian dikenal sebagai fenomena anomali populisme.
Strategi Digital Public Relations PT MAP Boga dalam Industri FnB Iskandar, Azis; Muhammad Ryanto; Tria Patrianti
Jurnal Riset Public Relations Volume 4, No. 1, Juli 2024, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v4i1.3302

Abstract

Dalam menghadapi persaingan ketat di industri Food and Beverage (F&B), PT MAP boga, melalui merek unggulannya Pizza Marzano, berhasil mengimplementasikan strategi digital public relations  yang efektif. Penelitian ini menggunakan metode kualitatif serta teori digital public relations. Dalam menghadapi persaingan ketat di industri Food and Beverage (F&B), PT MAP boga, melalui merek unggulannya Pizza Marzano, berhasil mengimplementasikan strategi digital public relations  yang efektif. Analisis mendalam terhadap lingkungan industri F&B memungkinkan perusahaan untuk menyesuaikan. Penelitian ini menggunakan metode kualitatif serta teori digital public relations. Hasil penelitian ini menunjukan bahwa strategi yang di lakukan oleh pizza marzano berhasil karena melalui media instagram banyak konsumen yang antusias dalam menunggu informasi yang di berikan oleh pizza marzano dalam bentuk postingan. Strategi Pizza Marzano bukan hanya membantu membangun citra positif dan meningkatkan keterlibatan konsumen, tetapi juga memperkuat posisi perusahaan di pasar F&B yang kompetitif. Terus beradaptasi dengan perkembangan teknologi dan tren konsumen akan menjadi kunci untuk mempertahankan daya saing di era digital yang terus berkembang. In the face of fierce competition in the Food and Beverage (F&B) industry, PT MAP boga, through its flagship brand Pizza Marzano, has successfully implemented an effective digital public relations strategy. This research uses qualitative methods as well as digital public relations theory. In the face of fierce competition in the Food and Beverage (F&B) industry, PT MAP boga, through its flagship brand Pizza Marzano, has successfully implemented an effective digital public relations strategy. In-depth analysis of the F&B industry environment allows companies to tailor this research using qualitative methods as well as digital public relations theory. The results of this study show that the strategy carried out by pizza marzano is successful because through Instagram media many consumers are enthusiastic in waiting for information provided by pizza marzano in the form of posts. Pizza Marzano's strategy not only helps build a positive image and increase consumer engagement, but also strengthens the company's position in the competitive F&B market. Continuing to adapt to technological developments and consumer trends will be key to maintaining competitiveness in the ever-evolving digital era.