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All Journal JCRS (Journal of Community Research and Service) Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital
Sari, Dian Septiana
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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The Influence of Product Quality and Service on the Purchase Decision of MSME Products of Bandrek Red Ginger People in Bandar Sono Village, Nibung Hangus District, Batubara Regency Sa'diah, Halimatun; Sari, Dian Septiana; ,, Darmilisani; Dayu, Wulan
Journal of Community Research and Service Vol 8, No 2: JULY 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.63049

Abstract

This research was conducted on MSMEs Personnel of Bandrek Ginger Merah which operates in the field of selling red ginger. The aim of the research to determined and analyzed the influenced of product and service quality on consumer product purchasing decisions. The population was 100 consumers who came to buy red ginger products at MSMEs, sampling was taken using random samples with saturated samples so that the total sample were 100 respondents. The type of data used was primary data and the data sources used are secondary data, data collection techniques used literature studies, surveys and observations. Data analysis techniques were multiple linear regression, classical assumption testing and hypothesis testing. The results of the research showed that the quality of products and services partially and simultaneously has positive and significant effected on consumer product purchasing decisions at MSME Insan Bandrek Jahe Merah in Bandar Sono Village, Nibung Hangus District, Batubara Regency. There was strong correlation between product and service quality and product purchasing decisions in red ginger bandrek human MSMEs. The value of R2 = 0.469 means that the decision to purchase red ginger products in the company can be explained by the quality of the product and service by 46.9% and the remaining 53.1% can be explained by other variables not studied.
A SEM Analysis Of Visitors' Interest In Pari City Village Tourism, Pantai Cermin District, Serdang Bedagai Region Ritonga, Husni Muharram; Indrawan, Muhammad Isa; Sari, Dian Septiana
Journal of Community Research and Service Vol 6, No 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.35011

Abstract

Pari City is one of the villages in the Serdang Bedagai District of Pantai Cermin. A narrative relating to the village's location, which is surrounded by beaches, revealed the village's name as Pari, according to information from locals. On one of these beaches, stingrays are rumored to congregate. There are a significant number of stingrays on the shore, making their capture easy for everyone. Over time, word of the quantity of stingrays in this village spread to neighboring communities, luring many people from other villages to come and catch them. People from surrounding villages are unaware of this village's former name, and the people do not have a moniker for their community. Due to the abundance of stingrays along this community's coastline, people from outside the village have dubbed it the City of Pari. The explanation is obvious since, according to the legend, the profusion of stingrays resembles a city because there are so many of them, and over time people have grown accustomed to calling it the City of Stingrays. According to tales told by locals, stingrays were formerly abundant on the beach, but they are now extremely rare and almost never seen again due to commercial fishing and trading. Therefore, Kota Pari Village is deemed essential for usage as a tourist destination, and tourism development and development in this village are anticipated to optimize the potential and principal functions and give additional value to raise Village Original Income (PADes) and Regional Original Income (PAD). Moreover, it is anticipated that tourism will enhance the level of community welfare, particularly for the local village community and generally for the inhabitants of Kota Pari Village. Using the Structural Equation Modeling (SEM) technique, the correlation between each indicator and variable is analyzed to determine the level of interest in a visit. It is intended that the SEM method study will provide input and strategic plans for the growth and expansion of Kota Pari Village Tourism
The Infulence of Product Quality, Brand Image and Payment Methods on The Decision to Purchase Wardah Cosmetics at Yaraoutlett Shop Tresna, Doni; Sari, Dian Septiana
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.395

Abstract

This study aims to determine how much influence product quality, brand image and payment methods have on purchasing decisions at Yaraoutlett Stores located in Binjai City. The data analysis technique uses multiple linear regression, with the help of SPSS software version 26. The number of samples in this study were 79 respondents who were consumers of Wardah products at the Yaraoutlett Store. The test results on product quality have a positive and significant effect partially on purchasing decisions. The test results on brand image have a partially negative and significant effect on purchasing decisions. The test results on payment methods have a positive and partially significant effect on purchasing decisions. The test results simultaneously show that product quality, brand image and payment methods have a positive and significant effect simultaneously on purchasing decisions. The R2 test results amounted to 41% of purchasing decisions which can be explained by product quality, brand image and payment methods. While the remaining 59% is explained by other factors outside the research model. Thus, improving product quality, brand image and more innovative payment methods can be a driving factor in increasing consumer purchasing decisions for Wardah products at Yaraoutlett Stores.
The Influence Of Product Innovation And Product Quality On Competitive Advantage Of Al Mifta Songket Products In Mesjid Lama Village, Talawi District, Batubara Regency Khairiah, Putri; Sari, Dian Septiana
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8950

Abstract

This research aims to determine how much influence product innovation and product quality have on competitive advantage in marketing songket products to consumers. This research also uses a quantitative approach with a technique using the Slovin formula, involving 91 respondents from a population of 2019-2024 of 1,043. Data were collected through questionnaires and analyzed using multiple regression analysis to test the partial and simultaneous effects of independent variables on competitive advantage. The findings of this research indicate that product innovation and product quality partially and simultaneously have a positive and significant effect on competitive advantage. Among these variables, product innovation and competitive advantage emerge as the most dominant influences. MSME actors need to implement sustainable innovation policies and maintain product quality standards to remain relevant and in demand by the market. In practice, these results encourage the government and MSME supporting institutions to provide training in design innovation and quality management. Al Mifta's competitive advantage can be explained by product innovation and product quality by 35.50% and the remaining 64.5% can be explained by other elements.
The Utilization Of Digital Business By MSMES In Improving Sales Sari, Dian Septiana; Simanjutak, Nella; Situmorang, Rominta Natalia
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9346

Abstract

Digital Marketing is currently widely used by the public as one of the media that supports a business. The approach used in this research is a qualitative approach. The purpose of this study is to analyze the effect of digital marketing utilization in increasing sales of MSMEs in Indonesia. This research is based on a literature study (Library Research). In this study, researchers used the observation method as a data collection method to obtain secondary data. The results of this study indicate that the use of social media for some MSMEs provides benefits, among others, as a means to communicate directly with customers, as a means of product promotion, collecting data on customer needs and desires, providing responses and input to consumers as a basis for decision making in transactions. MSMEs that have a competitive advantage have several characteristics such as good and quality human resources, optimal in utilizing technology, able to increase productivity and product quality, have a wide network and market reach, a structured management system, adequate capital and have an entrepreneurial spirit and an extensive business network. The conclusion of this study is that digital marketing has a significant effect on increasing sales of MSME products. The most widely used social media is E-Commerce. Facebook (FB), Instagram (IG) and Twitter, while whatsapp business is the main media for communication/chat with customers. The most perceived benefit is that communication with customers and suppliers is more intensive and effective and efficient, because it can communicate directly for 24 hours / real time. The transaction process is easier and cheaper because the communication media only incurs credit costs to support communication. Keywords: Digital Marketing, MSMEs.
Co-Authors , Muhammad Isa Indrawan ,, Darmilisani DAYU, Wulan Khairiah, Putri RITONGA, HUSNI MUHARRAM Sa'diah, Halimatun Simanjutak, Nella Situmorang, Rominta Natalia Tresna, Doni