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RITONGA, HUSNI MUHARRAM
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Inovasi dan Strategi Marketing pada Bisnis Developer Perumahan dalam Pemasaran Produk Smart Home di Era Digital Mutia, Asniati; Ritonga, Husni Muharram
All Fields of Science Journal Liaison Academia and Sosiety Vol 4, No 2: Juni 2024
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v4i2.775

Abstract

Era baru digital marketing telah masuk ke dalam praktik kehidupan masyarakat modern. Pasar-pasar baru dan para produsen baru telah tercipta dengan menggunakan internet. Pemanfaatan internet membuat jaringan masyarakat dunia tersatukan dalam apa yang disebut satu kampung global. Dengan pengguna yang makin luas danglobal meliputi berbagai bangsa di seluruh dunia, setiap masyarakat telah menjadi pelaku pasar itu sendiri. Perkembangan bisnis properti yang terjadi tidak lepas dari pertumbuhan penduduk itu sendiri. Sebagaimana yang telah diketahui, jumlah penduduk akan semakin meningkat. Semakin padatnya pertumbuhan penduduk menyebabkan meningkatnya kebutuhan akan perumahan, hal ini mendorong para pengembang perumahan (property) untuk mendirikan alternatif solusi perumahan yang layak dan terjangkau.
Optimization of Digital Marketing Strategies to Increase Revenue from The Tourism Sector in Kota Pari Village Ritonga, Husni Muharram; Daulay, Muhammad Toyib; Erwansyah, Erwansyah; Mukti, Jihan Tri
Journal of Community Research and Service Vol 7, No 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.46006

Abstract

Kota Pari Village, PantaiCermin District, SerdangBedagai Regency, was the focus of this research because its residents saw a need to promote its tourist attractions online. The term "digital marketing" refers to the usage of digital tools by the majority of an organization's marketing team. To increase marketing and reach target markets via digital marketing, the tourism administrators in Kota Pari Village are the primary focus of this research. To do this, they will need to make use of information dissemination tools and online sales promotion, such as social media and websites, which are accessible to people all over the world. MaterialtobesubmittedtotheresearchThis is a digital marketing approach for the tourism industry to ensure a high volume of customers. In Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency, the findings indicated that both strategy (X1) and digital marketing (X2) had a favorable and significant influence on increasing visits to tourism areas. With the results of this study, businesses and tourists in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency can adapt to the changing times and provide for the needs of those who come to visit.
Digital Marketing Strategy and Sales of Household Products in Pari Urban Village: A Case Study Sanny, Annisa; Ritonga, Husni Muharram; Suwarno, Suwarno; Putri, Indah Febriani
Journal of Community Research and Service Vol 7, No 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.45915

Abstract

This study aims to help the inhabitants of Kota Pari Village, PantaiCermin District, SerdangBedagai Regency by developing and implementing marketing strategies through digital marketing medium to boost sales of household products. To ensure that the domestic industry's products are well-known and in demand beyond the immediate area, this study aims to educate the local community on how to effectively promote them via digital marketing. A positive and statistically significant impact of marketing tactics on digital marketing was found in this study. The sales of common consumer goods are significantly impacted by marketing efforts. Household goods sales are significantly impacted for the better by digital marketing. The internet marketing of household products benefits greatly from strategic marketing. In Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency, it is intended that household industry actors will be able to learn about and implement digital marketing strategies in order to boost their sales and revenue.
A SEM Analysis Of Visitors' Interest In Pari City Village Tourism, Pantai Cermin District, Serdang Bedagai Region Ritonga, Husni Muharram; Indrawan, Muhammad Isa; Sari, Dian Septiana
Journal of Community Research and Service Vol 6, No 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.35011

Abstract

Pari City is one of the villages in the Serdang Bedagai District of Pantai Cermin. A narrative relating to the village's location, which is surrounded by beaches, revealed the village's name as Pari, according to information from locals. On one of these beaches, stingrays are rumored to congregate. There are a significant number of stingrays on the shore, making their capture easy for everyone. Over time, word of the quantity of stingrays in this village spread to neighboring communities, luring many people from other villages to come and catch them. People from surrounding villages are unaware of this village's former name, and the people do not have a moniker for their community. Due to the abundance of stingrays along this community's coastline, people from outside the village have dubbed it the City of Pari. The explanation is obvious since, according to the legend, the profusion of stingrays resembles a city because there are so many of them, and over time people have grown accustomed to calling it the City of Stingrays. According to tales told by locals, stingrays were formerly abundant on the beach, but they are now extremely rare and almost never seen again due to commercial fishing and trading. Therefore, Kota Pari Village is deemed essential for usage as a tourist destination, and tourism development and development in this village are anticipated to optimize the potential and principal functions and give additional value to raise Village Original Income (PADes) and Regional Original Income (PAD). Moreover, it is anticipated that tourism will enhance the level of community welfare, particularly for the local village community and generally for the inhabitants of Kota Pari Village. Using the Structural Equation Modeling (SEM) technique, the correlation between each indicator and variable is analyzed to determine the level of interest in a visit. It is intended that the SEM method study will provide input and strategic plans for the growth and expansion of Kota Pari Village Tourism
The Effect of Servicescape on Consumer Loyalty Through Consumer Satisfaction as a Variable Intervening at the Coffee Crowd Medan Syahputra, Aditia; Sanny, Annisa; Ritonga, Husni Muharram
Journal of Community Research and Service Vol 6, No 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.37813

Abstract

This study intends to examine the relationship between the servicescape and client loyalty, with customer happiness serving as an intermediate measure. The investigation was conducted at the The Coffee Crowd location in Sun Plaza. This is an example of causal association research. In this study, 95 responses represented the sample size. Using the SmartPLS software, PLS-SEM was utilized to perform data analysis. The outcomes demonstrated that servicescape has a favorable and statistically significant impact on customer satisfaction. Customer loyalty is positively and significantly affected by servicescape and customer happiness. servicescape has a favorable and considerable effect on customer satisfaction and consumer loyalty.
FACTORS AFFECTING THE EFFECTIVENESS OF TOURISM PROMOTION IN KWALA SERAPUH VILLAGE, LANGKAT Ritonga, Husni Muharram; Sanny, Annisa; Rizky, M. Chaerul; Sihombing, Ayu Juni
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism promotion is one of the important activities to increase tourist visits to a tourist destination. The effectiveness of tourism promotion can be measured by looking at the increase in the number of tourists visiting these tourist destinations. This study aims to analyze the factors that affect the effectiveness of tourism promotion in Kwala Serapuh Village, Langkat. This research uses quantitative methods with a survey approach. The study population was tourists visiting Kwala Serapuh village, Langkat. The study sample amounted to 100 people taken by simple random sampling method. The research data were collected using questionnaires. Data analysis was performed using multiple linear regression analysis. The quality of promotion is the most influential factor on the effectiveness of tourism promotion in Kwala Serapuh village, Langkat. This shows that quality promotional content, promotional design, and promotional media can attract the attention of tourists and increase their interest in visiting these tourist destinations. The relationship of promotions with the needs of tourists is also an important factor to note. Promotions that are relevant to the needs of tourists will be more effective in increasing tourist interest to visit these tourist destinations. The spread of promotions is also an important factor to pay attention to. Promotions that are reached by many people will be more effective in increasing tourist awareness about these tourist destinations. Based on the results of this study, it can be concluded that to improve the effectiveness of tourism promotion in Kwala Serapuh Village, Langkat, efforts need to be made to improve the quality of promotion, the linkage of promotion with tourist needs, and the spread of promotion.
THE EFFECTIVENESS OF COMMUNITY PARTICIPATION IN IMPROVING THE QUALITY OF PUBLIC SERVICES IN PEMATANG SERAI VILLAGE, LANGKAT Sebayang, Saimara AM; Lestario, Febrilian; Ritonga, Husni Muharram; Tanjung, Machyani Syafriani Indah
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effectiveness of community participation in improving the quality of public services in Pematang Serai Village, Langkat Regency. Based on the results of the study, it was found that community participation in improving the quality of public services in Pematang Serai Village can be said to be effective. This can be seen from several indicators, including: 1) Increasing transparency and accountability of public services, 2) improving the quality of public services and 3) increasing public satisfaction with public services. Factors that support the effectiveness of community participation in improving the quality of public services in Pematang Serai Village include: 1) Community understanding of the importance of participation, 2) village government alignment towards community participation and 3) community togetherness and cohesiveness. Community participation is one of the important factors in improving the quality of public services. With community participation, village governments can better understand community needs and provide higher quality public services.
Analysis Of Brand Image, Facilities And Promotions On Students Decisions In Choosing The Bachelor Of Management Study Program At Universitas Pembangunan Panca Budi Donni, Rizco Rama; Ritonga, Husni Muharram
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.186

Abstract

This study was conducted on management students at Universitas Pembangunan Panca Budi Medan with the aim of analyzing brand image, facilities and promotions on students' decisions in choosing a bachelor's degree in management. The population of the study were 464 students of Universitas Pembangunan Panca Budi Medan, class of 2023, faculty of management, sampling was carried out by random sampling with the Slovin formula so that the number of samples were 82 respondents. The types of data used were primary and secondary data, data collection techniques using observation, questionnaires and documentation. Data analysis techniques were multiple linear regression, classical assumption tests and hypothesis tests. The results of the study showed that brand image, facilities and promotions partially and simultaneously had positive and significant effect on students' decisions in choosing a management study program. There was strong correlation between brand image, facilities and promotions on students' decisions to take management study program at Panca Budi Development University Medan. Students' decisions can be explained by brand image, facilities and promotions in taking management study programs by 39.1% and the remaining 60.9% can be explained by other variables not studied, such as tuition fees, motivation to study and so on.
Sosialisasi strategi bisnis sebagai upaya pengembangan usaha pada pelaku UMKM Desa Pematang Serai Kabupaten Langkat (Socialization of business strategies as an effort to develop businesses for MSME actors in Pematang Serai Village, Langkat Regency) Agustin, Roro Rian; Ritonga, Husni Muharram; Andika, Rindi; Hasibuan, Ratna
Indonesia Berdaya Vol 6, No 1 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2025993

Abstract

Permasalahan yang ditemukan dan solusi yang ditawarkan : Kurangnya modal, kurangnya akses pasar, kurangnya keterampilan dan kurangnya dukungan Pemerintah. Solusi: (1) Pemerintah desa dapat memberikan bantuan modal kepada para pelaku usaha di desa ini. Bantuan modal ini dapat berupa pinjaman lunak atau hibah. Bantuan modal ini dapat digunakan oleh para pelaku usaha untuk membeli bahan baku, peralatan, dan pemasaran. (2) Pemerintah desa dapat memberikan pelatihan kepada para pelaku usaha di desa ini. Pelatihan ini dapat berupa pelatihan manajemen, pemasaran, dan produksi. Pelatihan ini dapat membantu para pelaku usaha untuk meningkatkan keterampilan dan pengetahuannya sehingga dapat bersaing dengan pelaku usaha yang lebih besar dan lebih modern. (3) Pemerintah desa dapat memfasilitasi pelaku usaha di desa ini untuk mengakses pasar yang lebih luas. Hal ini dapat dilakukan dengan mengadakan pameran, bazar, dan promosi. Pemerintah desa juga dapat bekerja sama dengan pihak swasta untuk membantu para pelaku usaha dalam memasarkan produknya.Abstract. Problems found and solutions offered: Lack of capital, lack of market access, lack of skills and lack of government support. Solutions: (1) The village government can provide capital assistance to business actors in this village. This capital assistance can be in the form of soft loans or grants. This capital assistance can be used by business actors to purchase raw materials, equipment, and marketing. (2) The village government can provide training to business actors in this village. This training can be in the form of management, marketing, and production training. This training can help business actors to improve their skills and knowledge so that they can compete with larger and more modern business actors. (3) The village government can facilitate business actors in this village to access a wider market. This can be done by holding exhibitions, bazaars, and promotions. The village government can also work with the private sector to help business actors market their products.
Encouraging the Participation of Village Human Resources in Village Development Pematang Serai, Langkat (Mendorong Partisipasi Sumber Daya Manusia Desa dalam Pembangunan Desa Pematang Serai, Langkat) Andika, Rindi; Rizky, M. Chaerul; Ritonga, Husni Muharram; Nurhaliza, Ika
Indonesia Berdaya Vol 6, No 1 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251016

Abstract

The service activity with the theme Encouraging the Participation of Village Human Resources in the Development of Pematang Serai Village, Langkat aims to increase the capacity of human resources (HR) at the village level as the key to sustainable development. Through a series of trainings, workshops, and discussions, village communities are provided with relevant practical knowledge and skills, as well as an understanding of the importance of their active role in the development process. This activity succeeded in creating a collective awareness of shared responsibility in community development, as well as encouraging collaboration between various stakeholders. In addition, this activity strengthens the social network among the participants, which is expected to continue to support future development initiatives. The results of this activity show an increase in skills, active participation, and potential for local economic development, which overall contributes to the progress of Pematang Serai Village. Thus, this activity is a strategic step in realizing an independent, competitive, and sustainable village.Abstrak: Kegiatan pengabdian dengan tema Mendorong Partisipasi SDM Desa dalam Pembangunan Desa Pematang Serai, Langkat ini bertujuan untuk meningkatkan kapasitas sumber daya manusia (SDM) di tingkat desa sebagai kunci pembangunan berkelanjutan. Melalui serangkaian pelatihan, lokakarya, dan diskusi, masyarakat desa dibekali dengan pengetahuan dan keterampilan praktis yang relevan, serta pemahaman tentang pentingnya peran aktif mereka dalam proses pembangunan. Kegiatan ini berhasil menciptakan kesadaran kolektif akan tanggung jawab bersama dalam pembangunan masyarakat, sekaligus mendorong kolaborasi antar berbagai pemangku kepentingan. Selain itu, kegiatan ini memperkuat jaringan sosial di antara para peserta, yang diharapkan dapat terus mendukung inisiatif pembangunan di masa mendatang. Hasil kegiatan ini menunjukkan adanya peningkatan keterampilan, partisipasi aktif, dan potensi pengembangan ekonomi lokal, yang secara keseluruhan berkontribusi terhadap kemajuan Desa Pematang Serai. Dengan demikian, kegiatan ini merupakan langkah strategis dalam mewujudkan desa yang mandiri, berdaya saing, dan berkelanjutan.
Co-Authors , Miftah El Fikri , Muhammad Isa Indrawan Agustin, Roro Rian Andika, Rindi Daulay, Muhamad Toyib Daulay, Muhammad Toyib Dewi Nurmasari Pane Donni, Rizco Rama Erwansyah, Erwansyah Faried, Annisa Ilmi Hasibuan, Ratna Lestari, Julia Evita Lestario, Febrilian M. Chaerul Rizky Muhammad Dharma Tuah Putra Nasution Mukti, Jihan Tri Mutia, Asniati Nst, Muhammad Yusuf Hidayah Nurhaliza, Ika Putri, Indah Febriani Putri, Indry Febrianti Sanny, Annisa Sari, Dian Septiana Sari, Maya Macia Sebayang, Saimara AM Sihombing, Ayu Juni Suwarno Suwarno Syahputra, Aditia Tanjung, Machyani Syafriani Indah