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All Journal Jurnal Ilmu Manajemen Outline Journal of Management and Accounting
Felicia, Jesslyn
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Product Knowledge, Sales Promotion dan Brand Image terhadap Purchase Intention Studi Kasus: Bridestory Pay Gharnaditya, Didiet; Saputra, Dony; Felicia, Jesslyn; Vivian, Vivian
Jurnal Ilmu Manajemen Vol 9, No 2 (2020): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v9i2.2508

Abstract

The purpose of this study is to identify and understand the influence of Product knowledge, Sales promotion, and Brand image on the Purchase intention of the newest product from Bridestory, which is Bridestory Pay. Bridestory Pay is an electronic payment for marriage. This study uses a quantitative method by distributing questionnaires to 70 brides or grooms. Multiple linear regression is used as the method of analysis. This study uses 3 independent variables, i.e. Product knowledge, Sales promotion, and Brand image, as well as Purchase intention as the dependent variable. The result of this study are all the independent variables influence the dependent variable, Product knowledge influence Purchase intention, Sales promotion influence Purchase intention, and Brand image influence Purchase intention. With partial results Product knowledge or knowledge of the product has a significant effect on purchase intention; Sales promotion has a significant effect on purchase intention; the Brand image has a significant effect on purchase intention. Simultaneously, these variables significantly influence purchase intention. For further research can examine other variables that affect the purchase intention of Bridestory using Bridestory Pay, increase the number of respondents and add qualitative methods to explore the results of research more deeply.
ANALYSIS OF FACTORS AFFECTING TAX AVOIDANCE WITH LEVERAGE AS A MEDIATION VARIABLE IN MANUFACTURING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE 2019-2021 PERIOD Felicia, Jesslyn; Octavia, Jennifer; Engelyne, Elvira; Veronika
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): Edisi December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.158

Abstract

This study aims to analyze the factors that influence tax avoidance in manufacturing companies listed on the Indonesia Stock Exchange (IDX). The factors that are the focus of this study include company size, leverage, profitability, sales growth, institutional ownership, and capital entities. Leverage is identified as a mediating variable in the relationship between these factors and tax avoidance. The population in this study were 398 companies. The sampling method used was purposive sampling and obtained 35 companies that became the object of research. The research data was obtained from the financial reports of manufacturing companies listed on the Indonesia Stock Exchange for the 2019-2021 period.
ANALYSIS OF FACTORS AFFECTING TAX AVOIDANCE WITH LEVERAGE AS A MEDIATION VARIABLE IN MANUFACTURING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE 2019-2021 PERIOD Felicia, Jesslyn; Octavia, Jennifer; Engelyne, Elvira; Veronika
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.158

Abstract

This study aims to analyze the factors that influence tax avoidance in manufacturing companies listed on the Indonesia Stock Exchange (IDX). The factors that are the focus of this study include company size, leverage, profitability, sales growth, institutional ownership, and capital entities. Leverage is identified as a mediating variable in the relationship between these factors and tax avoidance. The population in this study were 398 companies. The sampling method used was purposive sampling and obtained 35 companies that became the object of research. The research data was obtained from the financial reports of manufacturing companies listed on the Indonesia Stock Exchange for the 2019-2021 period.
Co-Authors Dony Saputra Engelyne, Elvira Gharnaditya, Didiet Octavia, Jennifer Veronika Vivian Vivian