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Pengaruh Product Knowledge, Sales Promotion dan Brand Image terhadap Purchase Intention Studi Kasus: Bridestory Pay Gharnaditya, Didiet; Saputra, Dony; Felicia, Jesslyn; Vivian, Vivian
Jurnal Ilmu Manajemen Vol 9, No 2 (2020): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v9i2.2508

Abstract

The purpose of this study is to identify and understand the influence of Product knowledge, Sales promotion, and Brand image on the Purchase intention of the newest product from Bridestory, which is Bridestory Pay. Bridestory Pay is an electronic payment for marriage. This study uses a quantitative method by distributing questionnaires to 70 brides or grooms. Multiple linear regression is used as the method of analysis. This study uses 3 independent variables, i.e. Product knowledge, Sales promotion, and Brand image, as well as Purchase intention as the dependent variable. The result of this study are all the independent variables influence the dependent variable, Product knowledge influence Purchase intention, Sales promotion influence Purchase intention, and Brand image influence Purchase intention. With partial results Product knowledge or knowledge of the product has a significant effect on purchase intention; Sales promotion has a significant effect on purchase intention; the Brand image has a significant effect on purchase intention. Simultaneously, these variables significantly influence purchase intention. For further research can examine other variables that affect the purchase intention of Bridestory using Bridestory Pay, increase the number of respondents and add qualitative methods to explore the results of research more deeply.
Fostering Collaborative Inquiry Learning Through Cloud-Based Application Dony Saputra; Dedy Iskandar; Nasril Sany
International Conference on Education and Language (ICEL) Vol 1 (2014): 2nd ICEL 2014
Publisher : Bandar Lampung University (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.993 KB)

Abstract

Collaborative inquiry learning are made possible by the development of cloud based application such as Google Doc or Microsoft Office Web apps. With single sign on permission on an email account students can edit and work on task based or research paper collaboratively, while on presentation and data tabulation they can create a rich media content by adding video, hyperlink to a website, interviewed voice or iffen an animation. Students are allowed to exchange their idea, data or opinion that they have collected discuss and proposed it in a paper or presentation in their process of learning. While teacher need to design the theme, essential rule and rubric of assessment on the process. This study use an exploratory methods to explore and experiment more to the design methods of teaching and learning also with the usage of cloud-based application that can foster students collaborative inquiry learning. As the result of the study is teacher have a variation on teaching method that will  foster students-based inquiry learning that integrated with language, Science, ICT and art Skills. While students    have an engaging and integrated learning experience while studying how to collaborate with others and build up their knowledge through inquiry based learning.
SIPEBI: A Model of Cultural Edutainment Web Portal as a Medium for Students’ Self-Directed-Learning and Alternative Assessment Dony Saputra; Santo Tjhin; Tubagus Zufri
International Conference on Education and Language (ICEL) Vol 1 (2014): 2nd ICEL 2014
Publisher : Bandar Lampung University (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (625.238 KB)

Abstract

As the growth of e-learning, students centric learning were adopt to explore more on student directed learning especially in early years learner. On subject such as Science, Math and English have a various website or portal which can accommodate the learner desired to learn more with the subject he or she choose in an interactive and fun way in gaining learning experience. The website and portal also give the teachers an alternative way to teach and assess the students regarding that subject in an interactive and fun way. But there were no web portal that designated for social and cultural study, especially for local content. So the students have no alternative way to learn our culture and the teacher also doesn’t have any alternative way to teach and asses the students for this subject. To solve this problem, this research is experimenting in creating an interactive cultural edutainment web portal called Surya Iconic PusatEdukasiBudaya Indonesia (SIPEBI) that can be used by the student or teacher as a pre-elementary study. The method that we use is an explanatory with an experimental approach by designing and creating a web portal. Result of this research is the creation of cultural edutainment web portal that can accommodate students’ self-directed learning and teachers’ alternative way to teach and assess students’ knowledge on cultural study by exploring the website
Sustainability and Competitiveness of Logistics Services Providers in Indonesia Engkos Achmad Kuncoro; Dony Saputra; Robin Cahyadi; Ridho Bramulya Ikhsan
Binus Business Review Vol. 12 No. 3 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i3.7783

Abstract

With the rise of competition and challenges for Logistics Service Providers (LSP) in Indonesia, competitiveness and sustainability are needed. The research explored logistical process and identified factors that built the competitiveness of LSP, such as Third-Party Logistics (3PL) in Indonesia. The research also identified factors and relationships of their competitiveness and sustainability. The research method was explorative with a qualitativeobservation approach. The applied sampling technique was purposive and snowball. The participants were 10 LSP operating in Indonesia: Kühne + Nagel, FedEx, Damco, DB Schenker, APL Logistics, Panalpina, Agility Logistics, TNT Express, Röhlig Logistic, and Rhenus Logistic. The data were unstructured interviews with 10 middle managers with the job position of leader and manager. Then, the data were analyzed using NVivo 10 software. The result is the recommendation of the competitiveness model for 3PL that the providers can apply to achieve its sustainability. Moreover, the factors that drive competitiveness of LSP are price, service, people, and network. Meanwhile, innovation and credibility improve competitiveness toward sustainability of 3PL. Based on the findings, it can offer opportunities for further research on the relationship and influence of these variables on other similar companies in other countries.
Navigating Greenwashing: Exploring the Impact of Trust, Perceived Value, and Green Satisfaction on Brand Loyalty Towards Local Sustainable Cosmetic Saputra, Dony; van den Broek, Matthijs; Marcelina, Nadia
APMBA (Asia Pacific Management and Business Application) Vol 13, No 2 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.02.3

Abstract

Across the globe, sustainability has become one of the biggest pushes for a flourishing beauty business. But some cautiously question to what extent greenwashing might be a problem among sustainable beauty brands, and how strong the consumer trust factor is. Specifically, this study aims to explore the effect of greenwashing, green trust, and perceived value on consumer brand loyalty among Generation Z mediated by green satisfaction on local cosmetics brands. A quantitative perspective research design using PLS-SEM analysis and distributed online among 246 local cosmetic product consumers was used in this research. This study reveals that greenwashing, green trust and perceived value produce both direct and indirect effects on brand loyalty through green satisfaction towards eco-friendly products. The study extends and fills the gap in the literature by furthering our understanding of brand loyalty in a sustainable beauty context by spotlighting greenwashing, trust, and perceived value as critical aspects.
Pengaruh Masuknya Agama Islam Terhadap Kebudayaan Melayu Jambi Saputra, Dony; Siregar, Isrina
Jurnal Pendidikan Sejarah Vol. 13 No. 2 (2024): JPS - Jurnal Pendidikan Sejarah, Volume 13, Nomor 2, Tahun 2024
Publisher : Program Magister Pendidikan Sejarah FISH UNJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPS.132.03

Abstract

Artikel ini bertujuan untuk membahas bagaimana pengaruh agama islam terhadap kebudayaan Melayu jambi. Dalam penulisan dan penyusunan artikel ini, digunakan metode pendekatan historis dan studi literatur, melalui jurnal ilmiah, buku dan dokumen pendukung lainya. Agama Islam memainkan peran kunci dalam mengubah pola pikir, kepercayaan, dan praktik keagamaan serta kebudayaan sehari-hari masyarakat Melayu di Jambi. Studi ini juga menyoroti adaptasi lokal terhadap ajaran Islam dan bagaimana hal itu mempengaruhi aspek-aspek budaya seperti seni, arsitektur, bahasa, dan adat istiadat. Temuan ini memberikan wawasan yang lebih baik tentang integrasi Islam dalam kehidupan sosial dan budaya Melayu di Jambi serta pentingnya konteks lokal dalam memahami dinamika agama dan budaya. Islamisasi Nusantara terjadi melalui berbagai saluran; perdagangan, pernikahan, birokrasi pemerintah, pengetahuan tasawuf dan tarekat, pendidikan, dan seni. Komunitas Muslim di Tanah Melayu pada awalnya merangkul Islam karena keindahan dan keutamaan Islam itu sendiri yang membuat para pengikutnya lebih baik daripada orang lain.
Local Wisdom of Kerja Rani: A Study of Traditional Values and Human Ecology in the Batak Karo Protestant Church in Facing the Modern Ecological Crisis Brema , Andi; Harahap, Rahma Hayati; Saputra, Dony
Tradition and Modernity of Humanity Vol. 5 No. 2 (2025): May
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/tmh.v5i2.19864

Abstract

Kerja Rani is a harvest thanksgiving tradition in the Batak Karo Protestant Protestan (GBKP), reflecting the relationship between the congregation and nature. Although rooted in the agrarian culture of the Karo people, the practice has changed, especially among urban congregations. This research aims to identify ecological values in Kerja Rani and its relevance in the context of the current environmental crisis. Through a literature study, findings show that Kerja Rani can serve as a means to raise ecological awareness and strengthen human relationships with nature. GBKP has the opportunity to utilize this ritual in environmental education, inviting congregants to appreciate the role of nature and integrate sustainability values in daily life.
Forging a Stronger Link: Unveiling The Synergy Between Supply Chain Integration and Risk Management in Tin Mining Industry Saputra, Dony; Olivianny , Christy
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.625

Abstract

Background: Operational performance faces many challenges in the production of tin especially for Indonesia as the global market leader. Optimization of its operational performance by bolstering its supply chain integration such as customer integration in downstream processes and integration internally is a big challenge with the lack of smelter though it has been catalyzed by Indonesian government regulation. Additionally, supply chain risk management has been considered important globally to the sustainability and environmental awareness of a tin company related to its operational performance and supply chain integration.Purpose: This research aims to investigate how internal integration and customer integration, mediated by supply chain risk management, affect operational performance in a tin mining company. Design/methodology/approach: Employing a quantitative associative design and proportionate stratified random sampling method used in this study. Data from 47 employees from seven divisions of a tin company in Indonesia were collected and analyzed using PLS-SEM analysis on SMART PLS 3.29 software. Findings/Result: Results indicate a significant positive relationship between customer integration and operational performance, mediated by supply chain risk management. Contrary to expectations, internal integration did not significantly influence operational performance, either directly or indirectly.Originality/value (State of the art): These findings contribute to the evolving body of knowledge on supply chain integration by highlighting the critical role of customer-centric approaches in enhancing operational effectiveness within the tin mining sector. For practical implication, Effective collaboration, knowledge sharing, and understanding customer needs are key factors in achieving success in supply chain management. Keywords: customer integration, internal integration, supply chain, risk management, operational performance
Sungai Batanghari sebagai Pusat Perdagangan Maritim Pada Masa Kesultanan Jambi Saputra, Dony
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sungai Batanghari memainkan peran penting sebagai pusat perdagangan maritim selama masa Kesultanan Jambi. Sebagai salah satu sungai terpanjang di Sumatra, Sungai Batanghari menjadi jalur utama bagi perdagangan antara wilayah pedalaman dan pesisir. Artikel ini bertujuan untuk menyelidiki peran kunci sungai ini dalam mendukung ekonomi maritim Kesultanan Jambi. Dengan menggunakan metode analisis historis dan literatur, kami mengeksplorasi bagaimana sungai ini memfasilitasi pertumbuhan perdagangan, memungkinkan arus barang dan budaya yang beragam, serta menjadi basis ekonomi masyarakat sekitarnya. Ditemukan bahwa Sungai Batanghari bukan hanya menjadi jalur transportasi, tetapi juga menjadi sumber daya penting dalam pengembangan ekonomi maritim Kesultanan Jambi. Pemahaman akan peran sungai ini dapat memberikan wawasan yang berharga tentang dinamika perdagangan maritim di masa lalu dan implikasinya untuk pengembangan ekonomi wilayah tersebut di masa depan.
Forests, People and Conflict: A Socio-Ecological Analysis of the 'All Eyes on Papua' Case Jasmine, Humaira; Harahap, Rahma Hayati; Saputra, Dony; Destrianti, Febrina
Jurnal Sosiologi Andalas Vol. 11 No. 1 (2025)
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jsa.11.1.110-120.2025

Abstract

The case of “All Eyes on Papua” is one concrete example where forests, people and conflict meet in a series of events that affect each other. “All Eyes on Papua” symbolizes global resistance and attention to the situation in Papua, especially related to forest exploitation and neglect of the rights of indigenous peoples living there. From a socio-ecological perspective, such conflicts not only damage the relationship between humans and nature, but also cause significant ecological damage. This journal aims to analyze the case of “All Eyes on Papua,” to better understand how conflicts that occur in natural resource-rich regions such as Papua cannot be separated from the wider global context. This research is qualitative in nature with a literature review approach. Primary sources include official documents, government reports, and statistical data related to deforestation and environmental policies in Papua. Secondary sources include scientific literature, articles, books, and reports from non-governmental organizations (NGOs) related to environmental issues, indigenous peoples' rights, and natural resource conflicts. The results of this study show that the conflicts that occur in Papua are closely related to global dynamics involving economic, political and ecological interests. The socio-ecological approach reveals that the exploitation of natural resources in Papua, fueled by multinational corporations and other global actors, has threatened the sustainability of the ecosystem as well as the rights of indigenous peoples.