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All Journal Jurnal Ekonomi Manajemen Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Suhendry, Wendy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Minat Penggunaan E-Wallet DANA di Kota Pontianak Suhendry, Wendy
Jurnal Ekonomi Manajemen Vol 7, No 1 (2021): Mei 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v7i1.2586

Abstract

ABSTRACTThis study aims to determine the influence between perceived usefulness, perceived ease of use, perceived security, social influence, and promotion on intention to use DANA e-wallet. This research is an explanatory research using accidental sampling method combined with snowball sampling method. The variables of this study consist of independent variables, namely perceived usefulness, perceived ease of use, perceived security, social influence, and promotion, and the dependent variable, namely intention to use DANA e-wallet. The data analysis method used is multiple regression analysis with data collection through questionnaires in Pontianak. The results of this study are expected to contribute the development of consumer behavior theories in intention to use a technology, especially the factors that influence intention to use DANA e-wallet. The results of this study is the variables of perceived usefulness, perceived ease of use, perceived security, social influence, and promotion have an effect on the variable intention to use DANA e-wallet simultaneously. Partially, the variables that significantly influence the variable intention to use DANA e-wallet are perceived usefulness, perceived security, and promotion.Keywords: e-wallet DANA; Technology Acceptance Model; perceived security; social influence; promotion.ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh antara faktor perceived usefulness, perceived ease of use, perceived security, social influence, dan promotion terhadap minat penggunaan e-wallet DANA. Penelitian ini termasuk jenis penelitian explanatory dengan menggunakan metode sampling aksidental yang dipadukan dengan metode snowball sampling. Variabel penelitian ini terdiri dari variabel bebas yaitu faktor perceived usefulness, perceived ease of use, perceived security, social influence, dan promotion dan variabel terikat yaitu minat penggunaan e-wallet DANA. Metode analisis data yang digunakan adalah analisis regresi berganda dengan pengumpulan data melalui kuesioner di kota Pontianak. Hasil penelitian ini diharapkan dapat berkontribusi dalam pengembangan teori-teori perilaku konsumen dalam minat penggunaan suatu teknologi khususnya faktor-faktor yang mempengaruhi minat penggunaan e-wallet DANA. Hasil penelitian ini adalah variabel perceived usefulness, perceived ease of use, perceived security, social influence, dan promotion berpengaruh terhadap variabel minat penggunaan e-wallet DANA secara simultan. Secara parsial variabel yang mempengaruhi variabel minat penggunaan e-wallet DANA secara signifikan adalah variabel perceived usefulness, perceived security, dan promotion.Kata Kunci: e-wallet DANA; Technology Acceptance Model; perceived security; social influence; promotion.
LOYALITAS PELANGGAN E-COMMERCE SHOPEE DI KOTA PONTIANAK Suhendry, Wendy
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 10, No 2 (2023): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v10i2.4369

Abstract

AbstrakPandemi Covid-19 yang melanda Indonesia membuat masyarakat melakukan berbagai aktivitasnya secara online. Hal ini membuat e-commerce menjadi pilihan yang banyak digunakan masyarakat saat berbelanja. Peningkatan transaksi e-commerce mendorong perusahaan e-commerce berlomba-lomba untuk menjadi pilihan pertama masyarakat dalam bertransaksi, satu di antaranya adalah Shopee. Namun di saat transaksi e-commerce masyarakat Indonesia meningkat di tahun 2021, peringkat shopee turun ke peringkat kedua berdasaran survei yang dilaksanakan oleh iPrice. Terdapat beberapa faktor yang mempengaruhi loyalitas pelanggan. Satu di antaranya adalah kualitan pelayanan elektronik. Tujuan penelitian ini adalah untuk mengetahui apakah variabel kualitas pelayanan elektronik memiliki pengaruh yang signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel interverning, dan untuk mengetahui pengaruh kepuasan pelanggan sebagai variabel intervening terhadap loyalitas pelanggan. Penelitian ini termasuk jenis penelitian asosiatif kausal yang dilaksanakan di Kota Pontianak. Variabel penelitian ini terdiri atas variabel bebas yaitu kualitas pelayanan elektronik, variabel terikat yaitu loyalitas pelanggan, dan variabel interverning yaitu kepuasan pelanggan e-commerce Shopee. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square. Penelitian ini menunjukkan bahwa variabel kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan secara parsial dan variabel kualitas pelayanan elektronik berpengaruh terhadap loyalitas pelanggan secara tidak langsung melalui kepuasan pelanggan pada e-commerce Shopee.Kata kunci: Kualitas Pelayanan Elektronik; Kepuasan Pelanggan; Loyalitas Pelanggan; e-commerce Shopee. AbstractCovid-19 pandemic in Indonesia has forced people to carry out various activities online. This makes many people use e-commerce when shopping. The increase in e-commerce transactions has encouraged e-commerce companies to compete to become the first choice in transactions, include Shopee. However, when e-commerce transactions increased in 2021, Shopee's ranking dropped to second place based on a survey conducted by iPrice. There are several factors that affect customer loyalty. One of them is electronic service quality. The purpose of this study was to determine whether the electronic service quality variable has a significant influence on customer loyalty through customer satisfaction as an intervening variable, and customer satisfaction on customer loyalty. This research is a type of causal associative research conducted in Pontianak. Variables of this study consist of independent variable, namely electronic service quality, dependent variable, namely customer loyalty, and intervening variable, namely Shopee e-commerce customer satisfaction. Data analysis technique in this study uses Partial Least Square. This study shows that the variable customer satisfaction has a significant effect on customer loyalty partially and the electronic service quality variable has an effect on customer loyalty indirectly through customer satisfaction on Shopee e-commerce.Keywords: Electronic Service Quality; Customer Satisfaction; Customer Loyalty; e-commerce Shopee.
BLUE EXPENSE DALAM PERSPEKTIF BLUE ACCOUNTING : PERAN KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN MARITIM Junardi, Junardi; Suhendry, Wendy; Karen, Karen; Tanuwijaya, Nikita
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.6559

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Blue Expense dalam perspektif Blue Accounting terhadap kinerja keuangan dan nilai perusahaan maritim di Indonesia. Sampel penelitian mencakup 10 perusahaan sektor maritim yang terdaftar di Bursa Efek Indonesia selama periode 2020–2024, dengan total 50 observasi data panel. Metode yang digunakan adalah regresi data panel dengan pendekatan Random Effect Model (REM) serta uji mediasi Sobel. Hasil penelitian menunjukkan bahwa Blue Expense berpengaruh positif dan signifikan terhadap kinerja keuangan yang diproksikan dengan ROA. Namun, kinerja keuangan tidak terbukti berpengaruh signifikan terhadap nilai perusahaan, sehingga tidak berperan sebagai mediator dalam hubungan antara Blue Expense dan nilai perusahaan. Hasil ini mengindikasikan bahwa meskipun pengeluaran untuk keberlanjutan laut (Blue Expense) mampu meningkatkan kinerja keuangan, namun dampaknya belum tercermin pada nilai perusahaan yang diproksikan dengan Tobin’s Q. Penelitian ini memberikan implikasi bahwa manajemen perusahaan maritim perlu menekankan komunikasi strategis kepada investor agar investasi keberlanjutan dapat dipersepsikan sebagai penciptaan nilai jangka panjang.
DETERMINANTS OF DIGITAL MARKETING ADOPTION BY MSMES: A UTAUT2 PERSPECTIVE IN PONTIANAK Suhendry, Wendy; Maulina, Fera
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v13i1.8202

Abstract

PURPOSE - This study examines the determinants of use behavior toward digital marketing among MSMEs in Pontianak using the UTAUT2 framework—Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Habit, and Facilitating Conditions.METHODOLOGY - A cross-sectional survey of N = 100 owners/managers employed an adapted UTAUT2 instrument. Item validity and reliability were satisfactory (all item–total correlations > .80; Cronbach’s α for predictors = .84, Use Behavior = .87). Classic assumption tests were met. Data were analyzed using multiple linear regression.FINDING - The model is significant with R = 0.60, R² = 0.36 (Adjusted R² = 0.32). Positive, significant predictors of Use Behavior are Social Influence, Habit, and Facilitating Conditions. Performance Expectancy, Effort Expectancy, and Hedonic Motivation are not significant when entered jointly.
Co-Authors Junardi Junardi Karen Karen Maulina, Fera Tanuwijaya, Nikita