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All Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Teknologi Pangan dan Industri Perkebunan
Maulina, Fera
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Karakteristik Sensoris Cookies Pisang Nipah Pontianak (Musa paradisiaca) dengan Penambahan Tepung Tempe dan Tepung Kepala Ikan Lele Uliyanti , Uliyanti; Krisna Evania, Maria; Maulina, Fera; Panca Wardanu, Adha
Jurnal Teknologi Pangan dan Industri Perkebunan (LIPIDA) Vol 4 No 2 (2024)
Publisher : Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/lipida.v4i2.1701

Abstract

This study aims to evaluate the sensory characteristics and consumer preferences of composite formulations made from nipah banana flour, tempe flour, and catfish head flour. The research design utilized a completely randomized design (CRD) with two factors: the proportion of nipah banana flour to tempe flour (100:0; 90:10; 80:20; 70:30) and variations in catfish head flour (0%, 1%, 2%), resulting in 12 experimental units with 2 replications. Evaluations included sensory analysis of texture, color, taste, aroma, and a hedonic test. The results showed color scores ranging from 2.038 to 4.077, aroma from 2.769 to 3.808, taste from 2.538 to 4.231, and texture from 2.731 to 3.731. The most preferred and accepted formulation, based on the hedonic test, was P1 cookies, with a nipah banana flour to tempe flour ratio of 100:0 and no addition of catfish head flour.
DETERMINANTS OF DIGITAL MARKETING ADOPTION BY MSMES: A UTAUT2 PERSPECTIVE IN PONTIANAK Suhendry, Wendy; Maulina, Fera
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v13i1.8202

Abstract

PURPOSE - This study examines the determinants of use behavior toward digital marketing among MSMEs in Pontianak using the UTAUT2 framework—Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Habit, and Facilitating Conditions.METHODOLOGY - A cross-sectional survey of N = 100 owners/managers employed an adapted UTAUT2 instrument. Item validity and reliability were satisfactory (all item–total correlations > .80; Cronbach’s α for predictors = .84, Use Behavior = .87). Classic assumption tests were met. Data were analyzed using multiple linear regression.FINDING - The model is significant with R = 0.60, R² = 0.36 (Adjusted R² = 0.32). Positive, significant predictors of Use Behavior are Social Influence, Habit, and Facilitating Conditions. Performance Expectancy, Effort Expectancy, and Hedonic Motivation are not significant when entered jointly.
Co-Authors Krisna Evania, Maria Panca Wardanu, Adha Suhendry, Wendy Uliyanti , Uliyanti