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Gulfira, Poeti Nazura
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Humanities Social Sciences

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BAURAN PROMOSI PAKET WISATA HALAL KOREA SELATAN PADACHERIA HALAL HOLIDAY TRAVEL Mayza, Karina; Gulfira, Poeti Nazura
Journal of Indonesian Tourism and Policy Studies Vol. 2, No. 2
Publisher : UI Scholars Hub

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The focus of this study is about Promotional Mix "Halal Tour Packages of South Korea" on Cheria Halal Holiday. The purpose of this study is to know promotional mix activities on Cheria Halal Holiday in marketing "Halal Tour Packages of South Korea" and their obstacles. South Korea became one of the countries that began to develop halal tourism. This is an opportunity for Cheria Halal Holiday to promote South Korea's halal tour packages. In this study using Qualitative Descriptive method by interviewing with resource person and direct observation at Cheria Halal Holiday office. The concepts used in writing are Tourism, Halal Tourism, Tourism Promotion, and Tourism Promotion Mix. Promotion mix is very important to support the sales activities of Cheria Halal Holiday’s packages, for example Halal Tour Packages of South Korea. Based on the observations, Cheria Halal Holiday has done the promotion mix accordance with the concept. Cheria is considered to be able to market South Korea halal tour package products well although still encountered some obstacles such as expensive price. However this does not diminish the interest of the community because of the halal tourist services that become the hallmarks of this product.
PERANAN PURCHASING DALAM PENGADAAN BARANG DIHOTEL THE RITZCARLTON JAKARTA MEGA KUNINGAN Putri, Gea Fitriannisa; Gulfira, Poeti Nazura; Priyandhini, Besty
Journal of Indonesian Tourism and Policy Studies Vol. 3, No. 2
Publisher : UI Scholars Hub

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This study discusses the process of material procurement of goods, the process of filing documents by staff purchasing, and obstacles experienced by staff purchasing during the procurement process. The method used in the writing of this final work is a field observation method where the authors participate directly to the field to see, research, and perform. The author also used interview methods to get a direct answer from industry players.
Co-Authors Mayza, Karina Priyandhini, Besty Putri, Gea Fitriannisa